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'''''Kony 2012''''' is a 2012 American [[Short film|short]] [[documentary film]] produced by [[Invisible Children, Inc.]] The film's purpose was to make Ugandan cult leader, war criminal, and [[International Criminal Court|ICC]] fugitive [[Joseph Kony]] globally known so as to have him arrested by the end of 2012.<ref>{{cite news|url=http://kykernel.com/2012/03/07/a-call-for-justice/ |archive-url=https://archive.today/20120713191826/http://kykernel.com/2012/03/07/a-call-for-justice/ |url-status=dead |archive-date=July 13, 2012 |title=A call for justice |date=March 7, 2012 |last=Myers |first=Julia |publisher=Kentucky Kernel }}</ref> The film was released on March 5, 2012,<ref>{{cite web|url=http://www.globaltvbc.com/video/trending+now+kony+2012/video.html?v=2206826267#stories/video|title=News Hour&nbsp;– Trending Now: Kony 2012|access-date=March 7, 2012|date=March 6, 2012|publisher=[[Global TV]]|archive-url=https://web.archive.org/web/20120309191432/http://www.globaltvbc.com/video/trending+now+kony+2012/video.html?v=2206826267#stories/video|archive-date=March 9, 2012|url-status=dead}}</ref><ref>{{cite news|url=http://www.news.ninemsn.com.au/world/8431277/kony-2012-sheds-light-on-uganda-conflict|title=Kony 2012 sheds light on Uganda conflict|date=March 7, 2012|publisher=Ninemsn|access-date=March 7, 2012|author1=Lees, Philippa|author2=Zavan, Martin|archive-url=https://web.archive.org/web/20120308201601/http://news.ninemsn.com.au/world/8431277/kony-2012-sheds-light-on-uganda-conflict|archive-date=March 8, 2012|url-status=live}}</ref><ref name=JCTSK>{{cite news|url=http://post-journal.com/page/content.detail/id/599038/Jackson-Center-To-Show-KONY-2012.html?nav=5004|title=Jackson Center To Show KONY2012|date=February 14, 2012|publisher=[[The Post-Journal]]|access-date=March 7, 2012|archive-url=https://web.archive.org/web/20130516124829/http://post-journal.com/page/content.detail/id/599038/Jackson-Center-To-Show-KONY-2012.html?nav=5004|archive-date=May 16, 2013|url-status=dead}}</ref><ref>{{cite news|url=https://www.bbc.co.uk/news/world-africa-17295078|title=Uganda rebel Joseph Kony target of viral campaign video|date=March 8, 2012|work=BBC News|access-date=June 20, 2018|archive-url=https://web.archive.org/web/20180916054940/https://www.bbc.co.uk/news/world-africa-17295078|archive-date=September 16, 2018|url-status=live}}</ref> and spread [[viral video|virally]], and the campaign was initially supported by various celebrities.<ref>{{cite web|url=http://www.theyorker.co.uk/news/citynews/10807 |title=Kony fever hits York! |access-date=March 7, 2012 |date=March 7, 2012 |work=The Yorker |author=Neylon, Stephanie |url-status=dead |archive-url=https://web.archive.org/web/20120308142114/http://www.theyorker.co.uk/news/citynews/10807 |archive-date=March 8, 2012 }}</ref><ref name="Molloy">{{cite web|url=http://www.metro.co.uk/tech/892373-kony-2012-campaign-shedding-light-on-uganda-conflict-a-huge-online-success|title=Kony 2012: Campaign Shedding light on Uganda Conflict a Huge Online Success|access-date=March 7, 2012|date=March 7, 2012|work=[[Metro (Associated Metro Limited)|Metro]]|author=Molloy, Mark|archive-url=https://web.archive.org/web/20120309103031/http://www.metro.co.uk/tech/892373-kony-2012-campaign-shedding-light-on-uganda-conflict-a-huge-online-success|archive-date=March 9, 2012|url-status=live}}</ref><ref>{{cite web|url=http://www.huffingtonpost.co.uk/2012/03/07/kony-2012-invisible-children-documentary-sheds-light-on-uganda-conflict-video_n_1326183.html?ref=uk|title=Kony 2012: Invisible Children Documentary Sheds Light On Uganda Conflict|access-date=March 7, 2012|date=March 7, 2012|work=[[Huffington Post]]|author=Nelson, Sara C.|archive-url=https://web.archive.org/web/20141118023620/http://www.huffingtonpost.co.uk/2012/03/07/kony-2012-invisible-children-documentary-sheds-light-on-uganda-conflict-video_n_1326183.html?ref=uk|archive-date=November 18, 2014|url-status=live}}</ref>
 
{{as of|20232024|96||df=US}}, the film had received over 103 million views and 1.3 million [[Like button|likes]] on the video-sharing website [[YouTube]],<ref name=Kony2012_YT>{{cite web|title=KONY 2012| date=March 5, 2012 |url=https://www.youtube.com/watch?v=Y4MnpzG5Sqc|publisher=YouTube|access-date=January 19, 2019|archive-url=https://web.archive.org/web/20190407144222/https://www.youtube.com/watch?v=Y4MnpzG5Sqc|archive-date=April 7, 2019|url-status=live}}</ref> and over 18.7 million views and over 21.8 thousand likes on [[Vimeo]],<ref>{{cite web|url=http://vimeo.com/37119711|title=Kony 2012|date=February 20, 2012|publisher=Vimeo|access-date=May 5, 2012|archive-url=https://web.archive.org/web/20120505062020/http://vimeo.com/37119711|archive-date=May 5, 2012|url-status=live}}</ref> with other views on a central Kony 2012 website operated by Invisible Children. At the time, the video was the most liked on the whole of YouTube, and is the first video ever to reach 1 million likes. The intense exposure of the video caused the Kony 2012 website to crash shortly after it began gaining widespread popularity.<ref name="Lees0307">{{cite web|url=http://news.ninemsn.com.au/article.aspx?id=8431494 |title=Australian support amasses for Kony 2012 |access-date=March 7, 2012 |date=March 7, 2012 |work=ninemsn |author=Lees, Philippa |url-status=dead |archive-url=https://web.archive.org/web/20120309174352/http://news.ninemsn.com.au/article.aspx?id=8431494 |archive-date=March 9, 2012 }}</ref> A poll suggested that more than half of young adult Americans heard about ''Kony 2012'' in the days following the video's release.<ref>{{cite web |url=http://pewinternet.org/Reports/2012/Kony-2012-Video/Main-report.aspx |title=Rainie, Lee, Paul Hitlin, Mark Jurkowitz, Michael Dimock, Shawn Neidorf. The viral Kony 2012 video. Pew Internet & American Life Report. March 15, 2012 |publisher=Pewinternet.org |date=March 15, 2012 |access-date=April 24, 2019 |archive-url=https://web.archive.org/web/20130703202714/http://pewinternet.org/Reports/2012/Kony-2012-Video/Main-report.aspx |archive-date=July 3, 2013 |url-status=live }}</ref><ref name=numbers/><ref name=next>{{cite news |author1=Polly Curtis |author2=Tom McCarthy |url=https://www.theguardian.com/politics/reality-check-with-polly-curtis/2012/apr/20/kony-2012-what-happens-next |title=Kony 2012: what happens next? |work=The Guardian |access-date=April 22, 2012 |date=April 20, 2012 |archive-url=https://web.archive.org/web/20131016125101/http://www.theguardian.com/politics/reality-check-with-polly-curtis/2012/apr/20/kony-2012-what-happens-next |archive-date=October 16, 2013 |url-status=live }}</ref> It was included among the top international events of 2012 by [[PBS]]<ref name=year>{{cite web |url=https://www.pbs.org/newshour/multimedia/world122412/6.html |title=Memorable World Moments of 2012 &#124; PBS NewsHour &#124; Dec. 24, 2012 |publisher=PBS |date=December 24, 2012 |access-date=October 16, 2013 |archive-url=https://web.archive.org/web/20130914143918/http://www.pbs.org/newshour/multimedia/world122412/6.html |archive-date=September 14, 2013}}</ref> and called the most viral video ever by ''[[Time (magazine)|TIME]]'' in 2013.<ref>{{cite news |last=Carbone |first=Nick |url=http://entertainment.time.com/2012/12/04/top-10-arts-lists/slide/kony-2012/ |title=Kony 2012 &#124; Arts & Entertainment &#124; TIME.com |publisher=Entertainment.time.com |date=December 4, 2012 |access-date=October 16, 2013 |archive-url=https://web.archive.org/web/20131010091348/http://entertainment.time.com/2012/12/04/top-10-arts-lists/slide/kony-2012/ |archive-date=October 10, 2013 |url-status=live }}</ref>
 
The campaign resulted in a resolution by the [[United States Senate]] and contributed to the decision to send troops by the [[African Union]]. The film also called for an April 20 worldwide canvassing campaign, called "Cover the Night". On April 5, 2012, Invisible Children released a follow-up video, titled ''[[#Kony 2012 Part II|Kony 2012: Part II&nbsp;– Beyond Famous]]'', which failed to repeat the success of the original.