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'''Tapad Inc.''' is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
Tapad was founded in 2010 by Are Traasdahl. It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013. On == History ==
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On January 29, 2016, Telenor Group entered into an agreement to acquire about 95 percent of Tapad Inc. for $360 million.<ref name="Lunden 2016">{{cite web | last=Lunden | first=Ingrid | title=Telenor Jumps Into Ad Tech, Acquires Tapad For $360M | website=TechCrunch | date=February 1, 2016 | url=https://techcrunch.com/2016/02/01/telenor-jumps-into-ad-tech-acquires-tapad-for-360m/ | access-date=February 2, 2016}}</ref><ref name="Griffith 2016">{{cite web | last=Griffith | first=Erin | title=Yes, Adtech is Still Strong in NYC | website=Fortune | date=February 1, 2016 | url=http://fortune.com/2016/02/01/tapad-acquisition/ | access-date=February 2, 2016}}</ref>
On November 19, 2020, Experian announced that it had completed the acquisition of Tapad for a roughly $280 million.<ref>{{Cite web|title=Experian plc - Experian acquires Tapad, a leading digital identity resolution provider|url=https://www.experianplc.com/media/news/2020/experian-acquires-tapad/|access-date=2020-12-20|website=www.experianplc.com|language=en}}</ref><ref>{{Cite web |last=Andrews |first=Robert |date=2022-06-06 |title=Next Step For Multi-ID Targeting Is Retail Media Networks: Tapad’s Connon |url=https://www.beet.tv/2022/06/next-step-for-multi-id-targeting-is-retail-media-networks-tapads-connon.html |access-date=2022-06-28 |website=Beet.TV - The Root to the Media Revolution |language=en-US}}</ref><ref>{{Cite web |last=Schiff |first=Allison |date=2020-11-19 |title=Telenor Sells Tapad To Experian For $280 Million |url=https://www.adexchanger.com/privacy/telenor-sells-tapad-to-experian-for-280-million/ |access-date=2022-06-28 |website=AdExchanger |language=en-US}}</ref>
== Software and services ==
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