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As part of Superjacket Productions, Dyrdek would go on to create and produce a number of new series. In 2016, two Dyrdek-produced shows, ''[[Jagger Eaton's Mega Life]]'' and ''[[Crashletes]]'', premiered on [[Nickelodeon]].<ref name="DL16">{{cite news | last=Gerard| first=Jeremy| title =Nickelodeon Adds Sports Stars Gronk, Melo And Skateboard Champ Eaton To Lineup – Upfronts| work=Deadline| date =March 2, 2016 | url =https://deadline.com/2016/03/nickelodeon-rob-gronkowski-series-upfronts-2016-1201713187/| accessdate =October 14, 2022}}</ref> He also produced ''[[The Dude Perfect Show]]'', which premiered on [[CMT (American TV channel)|CMT]] in 2016 and was moved to Nickelodeon for its second season in 2017.<ref name="Tube">{{cite news | last=Weiss| first=Geoff| title =Nickelodeon Picks Up ‘The Dude Perfect Show’ From CMT For Second Season| work=Tubefilter| date =February 2, 2017 | url =https://www.tubefilter.com/2017/02/02/nickelodeon-dude-perfect-show-cmt-second-season/| accessdate =October 14, 2022}}</ref>
===2016–present: Entrepreneurship with Dyrdek Machine and Thrill One===
In 2016, he founded the Dyrdek Machine, a business investment firm and incubator (described by Dyrdek as a "venture studio") that targets startups. He had previously operated as a serial entrepreneur while also investing independently in various companies,<ref name="Inc"/><ref name="TC">{{cite news | last=Roof| first=Katie| title =Tony Hawk, Rob Dyrdek tell us why skateboarders make good startup investors| work=TechCrunch| date =September 23, 2016 | url =https://techcrunch.com/2016/09/23/tony-hawk-rob-dyrdek-tell-us-why-skateboarders-make-good-startup-investors/| accessdate =October 14, 2022}}</ref> including [[UFC]]<ref>{{cite web|url=http://mmajunkie.com/2016/09/ufc-releases-list-of-23-new-celebrity-owners-and-it-includes-a-bunch-of-friends-of-the-program|title=UFC releases list of 23 new celebrity owners – and it includes a bunch of friends of the program|date=September 30, 2016}}</ref> and the clothing brand, [[Stance (brand)|Stance]].<ref>{{cite news|url=https://blogs.wsj.com/venturecapital/2015/03/05/luxury-socks-startup-stance-raises-50m-to-expand-into-underwear/|title=Luxury-Socks Startup Stance Raises $50M to Expand Into Underwear|first=Lizette|last=Chapman|newspaper=Wall Street Journal|date=March 5, 2015}}</ref> Under Dyrdek Machine, he has co-founded, funded, and developed Lusso Cloud,<ref name="GQLusso">{{cite news | last=Watamanuk| first=Tyler| title =The WFH Fashion Wave Is Stronger Than Ever| work=GQ| date =February 5, 2021 | url =https://www.gq.com/story/the-wfh-fashion-wave-is-cresting| accessdate =September 28, 2022}}</ref> Mindright (with [[Travis Barker]] and [[Joe Jonas]]),<ref name="TCMR">{{cite news | last=Shieber| first=Jonathan| title =Celebs like Rob Dyrdek, Joe Jonas and Travis Barker are backing the nootropic nosh company, Mindright| work=TechCrunch| date =March 8, 2021 | url =https://techcrunch.com/2021/03/08/celebs-like-rob-dyrdek-joe-jonas-and-travis-barker-are-backing-the-nootropic-nosh-company-mindright| accessdate =September 28, 2022}}</ref> Outstanding Foods,<ref name="FoodNav">{{cite news | last=Watson| first=Elaine| title =Reay to pig out (minus the bacon?) Outstanding Foods gears up for launch| work=Food Navigator USA| date =April 20, 2018 | url =https://www.foodnavigator-usa.com/Article/2018/04/20/Ready-to-pig-out-minus-the-bacon-Outstanding-Foods-gears-up-for-launch| accessdate =September 28, 2022}}</ref> Leisuretown (with [[Diplo]]),<ref name="HTLeisure">{{cite news | last=Williams| first=Keegan| title =Companies Turn to THC Beverages as Next Growing Legal Cannabis Market| work=High Times| date =September 5, 2022 | url =https://hightimes.com/business/companies-turn-to-thc-beverages-as-next-growing-legal-cannabis-market/| accessdate =September 28, 2022}}</ref> Momentous,<ref name="FinsMoment">{{cite news | last=| first=| title =Momentous Raises $6.5M in Series A Funding| work=FinSMEs| date =September 15, 2022 | url =https://www.finsmes.com/2022/09/momentous-raises-6-5m-in-series-a-funding.html| accessdate =September 28, 2022}}</ref> Deon Libra, Jolie,<ref name="Retail">{{cite news | last=Daniels| first=Melissa| title =How Rob Dyrdek sherpas founders through big ideas and the business journey| work=Modern Retail| date =July 21, 2022 | url =https://www.modernretail.co/retailers/how-rob-dyrdek-sherpas-founders-through-big-ideas-and-the-business-journey/| accessdate =September 28, 2022}}</ref> and Black Feather Whiskey (with [[Travis Pastrana]]).<ref>{{cite news | last=Knapp| first=Aaron| title =Whiskey Review: Black Feather American Bourbon Whiskey| work=The Whiskey Wash| date =October 27, 2017 | url =https://thewhiskeywash.com/reviews/whiskey-review-black-feather-american-bourbon-whiskey/| accessdate =October 14, 2022}}</ref> By 2022, he had co-founded or partnered with a total of 18 brands through the Dyrdek Machine, five of which had been acquired by outside investors.<ref name="Barrons"/>
Dyrdek also continued creating television series through Superjacket Productions. In 2017, he produced a ''Ridiculousness'' spin-off for MTV, entitled ''[[Amazingness]]''. The show was a variety talent competition hosted by Dyrdek.<ref name="DLAmaze">{{cite news | last=Petski| first=Denise| title =MTV Confirms ‘Amazingness’ Talent Competition Show With Rob Dyrdek| work=Deadline| date =November 9, 2017 | url =https://deadline.com/2017/11/mtv-amazingness-talent-competition-show-rob-dyrdek-ridiculousness-1202204956/| accessdate =October 14, 2022}}</ref> In 2020, the Raine Group and Causeway Media Partners provided the venture capital backing to form Thrill One Sports & Entertainment after a merger of [[Nitro Circus]] and two Dyrdek-created entities: Street League Skateboarding and Superjacket Productions. All three companies became subsidiaries of Thrill One at that time.<ref name="SportsPro">{{cite news | last=Carp| first=Sam| title =Nitro Circus, SLS and Superjacket Productions merge to create Thrill One| work=Sports Pro Media| date =January 21, 2020 | url =https://www.sportspromedia.com/news/nitro-circus-street-league-skateboarding-superjacket-thrill-one-grousbeck/| accessdate =October 14, 2022}}</ref><ref name="DLDelic">{{cite news | last=Petski| first=Denise| title =MTV Greenlights ‘Ridiculousness’ Spinoff ‘Deliciousness’ Hosted By Tiffani Thiessen| work=Deadline| date =November 23, 2020 | url =https://deadline.com/2020/11/mtv-greenlights-ridiculousness-spinoff-deliciousness-hosted-tiffani-thiessen-1234619882/| accessdate =October 14, 2022}}</ref> Later that year, Dyrdek and Superjacket produced another ''Ridiculousness'' spin-off for MTV called ''[[Deliciousness (TV series)|Deliciousness]]'', a food-based clip show hosted by [[Tiffani Thiessen]].<ref name="DLDelic"/> Superjacket Productions became known as Thrill One Media in 2021.<ref name="SportsPro2">{{cite news | last=Long| first=Michael| title =Thrill One: Nitro Circus, Street League Skateboarding and the licence to entertain| work=Sports Pro Media| date=October 8, 2021 | url =https://www.sportspromedia.com/from-the-magazine/thrill-one-sports-nitro-circus-street-league-stakeboarding-joe-carr-interview/| accessdate =October 14, 2022}}</ref> Two more ''Ridiculousness'' spin-offs premiered that year in ''[[Messyness]]'' and ''[[Adorableness]]'' with Dyrdek as executive producer.<ref name="WrapMessy">{{cite news | last=Nakamura| first=Reid| title =Nicole ‘Snooki’ Polizzi to Host ‘Ridiculousness’ Spinoff ‘Messyness’ for MTV| work=The Wrap| date =June 4, 2021 | url =https://www.thewrap.com/nicole-snooki-polizzi-to-host-ridiculousness-spinoff-messyness-for-mtv/| accessdate =October 14, 2022}}</ref><ref name="WrapAdorb">{{cite news | last=Nakamura| first=Reid| title =Third ‘Ridiculousness’ Spinoff ‘Adorableness’ Ordered at MTV (Exclusive)| work=The Wrap| date =June 21, 2021 | url =https://www.thewrap.com/ridiculousness-spinoff-adorableness-ordered-mtv-exclusive/| accessdate =October 14, 2022}}</ref>
In 2021, Dyrdek started the business-focused podcast, ''Build with Rob''.<ref name="Insider">{{cite news | last=Schawbel| first=Dan| title =Pro skateboarder Rob Dyrdek on how he became an entrepreneur and his best career advice| work=Business Insider| date =July 25, 2021 | url =https://www.businessinsider.com/rob-dyrdek-skateboarding-career-advice-becoming-entrepreneur-2021-7| accessdate =September 28, 2022}}</ref> That year, he also founded the Do-Or-Dier Visionary Foundation, a non-profit organization aimed at providing entrepreneurship opportunities to underrepresented youth.<ref name="GCTV">{{cite news | last=| first=| title =High School Dropout to Pro Skater, MTV Icon, and Now Business Machine. This is Rob Dyrdek| work=GCTV| date =September 30, 2022 | url =https://gctv.com/rob-dyrdek-business/| accessdate =September 28, 2022}}</ref> In July 2022, Fiume Capital and Juggernaut Capital Partners acquired Thrill One Sports & Entertainment for $300 million. Through the Dyrdek Machine, Dyrdek provided additional investment capital in Thrill One at the time.<ref name="SportsPro3">{{cite news | last=Dixon| first=Ed| title =Thrill One acquired for ‘US$300m’ by Fiume Capital and Juggernaut Capital Partners| work=Sports Pro Media| date =July 20, 2022 | url =https://www.sportspromedia.com/news/thrill-one-sports-entertainment-fiume-juggernaut-acquisition-private-equity-nitro-circus/| accessdate =October 14, 2022}}</ref>
==Personal life==
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