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[[File:Pet rock.jpg|thumb|right|220px|[[Pet Rock|Pet rocks]] were a short-lived fad in the 1970s]]
[[File:floss (dance).gif|thumb|A [[humanHip hop music|man]] performing the [[floss (dance)|floss]], a dance move that became popular in 2017]]
<ref name=":1" />[[A]] '''fad''' or '''trend''' is any form of [[collective behavior]] that develops within a [[culture]], a [[generation]] or [[social group]] in which a group of people enthusiastically follow an [[impulse (psychology)|impulse]] for a short period. Another synonym of fad is '''craze'''.
 
Fads are objects or behaviors that achieve short-lived popularity but fade away.<ref name=":0">{{Cite book|title=Flavor of the Month: Why Smart People Fall for Fads|last=Best|first=Joel|publisher=University of California Press|year=2006|isbn=9780520246263|url=https://archive.org/details/flavorofmonthwhy00best}}</ref> Fads are often seen as sudden, quick-spreading, and short-lived.<ref name=":1">{{Cite journal|last1=Aguirre|first1=B.E. Jorge L.|last2=Mendoza|first2=Jorge L.|last3=Quarantelli|first3=E.L.|year=1988|title=The collective behavior of fads: The characteristics, effects, and career of streaking|journal=American Sociological Review|volume=53 |issue=4|pages=569–584|doi=10.2307/2095850|jstor=2095850}}</ref> Fads include [[fad diet|diets]], clothing, hairstyles, toys, and more. Some popular fads throughout history are [[toys]] such as [[yo-yo]]s, [[hula hoop]]s, and [[fad dance]]s such as the [[Macarena (song)|Macarena]], [[Floss (dance)|floss]] and the [[Twist (dance)|twist]].<ref name=":2">{{Cite journal|last=Griffith|first=Benjamin|year=2013|title=College Fads|journal=St. James Encyclopedia of Popular Culture}}</ref>