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From 2014 until 2024, [[Apple Inc.]] undertook a [[research and development]] effort to develop an [[electric car|electric]] and [[Self-driving car|self-driving]] car,<ref name="guardian-2015-08-14">{{Cite news |last=Harris |first=Mark |date=August 14, 2015 |title=Documents Confirm Apple Is Building Self-Driving Car |url=https://www.theguardian.com/technology/2015/aug/14/apple-self-driving-car-project-titan-sooner-than-expected |work=[[The Guardian]] |location=London}}</ref> codenamed "Project Titan".<ref>{{Cite news |last=Hotten |first=Russell |date=March 4, 2015 |title=Carmakers Face Challenge from Google and Apple |url=https://www.bbc.com/news/business-31720645 |publisher=BBC News}}</ref><ref>{{Cite web |last=Roth |first=Emma |date=February 27, 2024 |title=Apple's electric car project is dead |url=https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down |url-status=live |archive-url=https://web.archive.org/web/20240227191652/https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down |archive-date=February 27, 2024 |access-date=March 3, 2024 |website=[[The Verge]]}}</ref> Apple never openly discussed any of its automotive research,{{r|C}} but around 5,000 employees were reported to be working on the project {{As of|2018|lc=y|post=.}}{{r|E}} In May 2018, Apple reportedly partnered with [[Volkswagen]] to produce an autonomous employee shuttle van based on the [[Volkswagen Transporter (T6)|T6 Transporter]] commercial vehicle platform.<ref name="NYT May 2018 VW partnership" /> In August 2018, the [[BBC]] reported that Apple had 66 road-registered driverless cars, with 111 drivers registered to operate those cars.<ref name="H" /> In 2020, it was believed that Apple was still working on self-driving related hardware, software and service as a potential product, instead of actual Apple-branded cars.<ref>{{Cite web |last=Tillman |first=Maggie |date=December 22, 2020 |title=Apple Car: What's happening with Apple's autonomous car tech? |url=https://www.pocket-lint.com/cars/news/apple/132763-apple-project-titan-what-s-the-story-so-far |website=Pocket-lint}}</ref> In December 2020, [[Reuters]] reported that Apple was planning on a possible launch date of 2024,<ref name="reuters-2024">{{Cite news |last1=Nellis |first1=Stephen |last2=Shirouzu |first2=Norihiko |last3=Lienert |first3=Paul |date=December 21, 2020 |title=Exclusive: Apple targets car production by 2024 and eyes 'next level' battery technology - sources |url=https://www.reuters.com/article/us-apple-autos-exclusive/exclusive-apple-targets-car-production-by-2024-and-eyes-next-level-battery-technology-sources-idUSKBN28V2PY |work=[[Reuters]]}}</ref> but analyst Ming-Chi Kuo claimed it would not be launched before 2025 and might not be launched until 2028 or later.<ref name="2020-12-28 CNBC">{{Cite news |last=Haselton |first=Todd |date=December 28, 2020 |title=Top Apple analyst pours cold water on the latest Apple car reports |url=https://www.cnbc.com/2020/12/28/apple-car-market-too-bullish-ming-chi-kuo-says.html |url-status=live |archive-url=https://web.archive.org/web/20211208024232/https://www.cnbc.com/2020/12/28/apple-car-market-too-bullish-ming-chi-kuo-says.html |archive-date=December 8, 2021 |access-date=March 2, 2024 |work=[[CNBC]] |publisher=[[NBCUniversal]]}}</ref>
In February 2024, Apple executives canceled their plans to release the autonomous electric vehicle, instead shifting resources on the project to the company's [[generative artificial intelligence]] efforts.<ref name="Gurman2024-02-27">{{Cite news |last=Gurman |first=Mark |author-link=Mark Gurman |date=February 27, 2024 |title=Apple Cancels Work on Electric Car, Shifts Team to Generative AI |url=https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai |url-access=limited |access-date=February 27, 2024 |work=[[Bloomberg News]] |publisher=[[Bloomberg L.P.]]}}</ref><ref name="NYTimesDoomed2024" />
== History ==
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