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Mention viral phenomena Tags: Mobile edit Mobile web edit Disambiguation links added |
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Fads are [[Subject and object (philosophy)|object]]s or behaviors that achieve short-lived popularity but fade away.<ref name=":0">{{Cite book|title=Flavor of the Month: Why Smart People Fall for Fads|last=Best|first=Joel|publisher=University of California Press|year=2006|isbn=9780520246263|url=https://archive.org/details/flavorofmonthwhy00best}}</ref> Fads are often seen as sudden, quick-spreading, and short-lived events.<ref name=":1">{{Cite journal|last1=Aguirre|first1=B.E. Jorge L.|last2=Mendoza|first2=Jorge L.|last3=Quarantelli|first3=E.L.|year=1988|title=The collective behavior of fads: The characteristics, effects, and career of streaking|journal=American Sociological Review|volume=53 |issue=4|pages=569–584|doi=10.2307/2095850|jstor=2095850}}</ref> Fads include [[fad diet|diets]], clothing, hairstyles, toys, and more. Some popular fads throughout history are [[toys]] such as [[yo-yo]]s, [[hula hoop]]s, and [[fad dance]]s such as the [[Macarena (song)|Macarena]], [[Floss (dance)|floss]] and the [[Twist (dance)|twist]].<ref name=":2">{{Cite journal|last=Griffith|first=Benjamin|year=2013|title=College Fads|journal=St. James Encyclopedia of Popular Culture}}</ref>
Similar to [[habit]]s or [[Convention (norm)|customs]] but less durable, fads often result from an activity or behavior being perceived as [[Popularity|popular]] or [[excited state|exciting]] within a [[peer group]], or being deemed "[[peer pressure|cool]]" as often promoted by [[social networks]].<ref name="Kornblum (2007), p. 213">Kornblum (2007), p. 213.</ref> A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being [[notability|noteworthy]] or [[viral]]. Fads often fade quickly when the perception of [[novelty]] is gone.<ref name="Kornblum (2007), p. 213"/>
==Overview==
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