Content deleted Content added
Giraffedata (talk | contribs) verb tense |
Giraffedata (talk | contribs) active voice to clarify |
||
Line 22:
==Mascot==
In 1961, the Atherton-Privett ad agency created a 20-second commercial to advertise Hawaiian Punch drink. The commercial was produced by John Urie and Associates in Hollywood. Jean Guy Jacques was the director; Bob Guidi and John Urie designed the two characters, Punchy and Oaf.<ref>{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810 |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/137/ |pages=137–138}}</ref> [[Ross Martin]] did Punchy's voice, "Hey! How 'bout a nice Hawaiian Punch?" and John Urie did Oaf's line, "Sure". [[Rod Scribner]] animated the commercials. Sam Cornell also worked on the later versions. Oaf never learned to say "No" and
Although the character was introduced prior to RJR's ownership, they took it to a new level with "television commercials, magazines, and Sunday comics and on school book covers, toys, clothing, tumblers, and wrist watches" featuring the character marketed to children. The RJR employee magazine stated “[h]is presence on point-of-purchase displays lends instant eye-appeal” and named Punchy “[t]he best salesman the beverage has ever had."<ref name=":1" />
| |||