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===Acquired programming===
Sky Atlantic relies heavily on screenings of USU.S. television programmesseries, with more than 50% of all programming coming from [[HBO]].<ref>{{cite news|url=https://www.theguardian.com/media/2011/jan/31/sky-atlantic-new-tv-channel|title=BSkyB bets on Sky Atlantic to boost subscriber numbers|work=The Guardian|date=31 January 2011|location=London|first=Matt|last=Baker|access-date=16 December 2016|archive-date=7 August 2016|archive-url=https://web.archive.org/web/20160807000944/https://www.theguardian.com/media/2011/jan/31/sky-atlantic-new-tv-channel|url-status=live}}</ref> Although the channel mainly screens dramas, blocks in the channel's schedule arewere dedicated to comedies and movies.<ref>{{cite web|url=http://www.skymedia.co.uk/_downloads/823/Sky%20Atlantic%20HD-%20no%20logos%20%28W%29.pdf|title=Welcome to Sky Atlantic HD|date=16 November 2010|publisher=Sky Media|access-date=28 November 2010|archive-date=1 December 2010|archive-url=https://web.archive.org/web/20101201134931/http://skymedia.co.uk/_downloads/823/Sky%20Atlantic%20HD-%20no%20logos%20(W).pdf|url-status=live}}</ref><ref>{{cite web|url=http://www.skyprogrammeinformation.co.uk/download/February%20Sky%20Atlantic.pdf|title=Programme Information Highlights; February Sky Atlantic|date=21 December 2010|publisher=Sky Programme Information}}{{Dead link|date=March 2022 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The launch of Sky Atlantic in 2011 followed the broadcaster's £150m,<ref>{{cite news|url=https://www.theguardian.com/media/2010/oct/01/bskyb-sky-atlantic-mad-men|title=BSkyB to launch Sky Atlantic|publisher=guardian.co.uk|date=1 October 2010|location=London|first=Mark|last=Sweney|access-date=16 December 2016|archive-date=14 January 2017|archive-url=https://web.archive.org/web/20170114131445/https://www.theguardian.com/media/2010/oct/01/bskyb-sky-atlantic-mad-men|url-status=live}}</ref> five-year deal to buy exclusive UK and Irish TV rights to HBO's entire archive, new HBO programming and a first-look deal on all co-productions.<ref>{{cite web|url=http://corporate.sky.com/media/press_releases/2010/HBO.htm|title=Sky agrees output deal to become the UK home of HBO|publisher=British Sky Broadcasting|date=29 July 2010|access-date=1 October 2010|archive-date=1 August 2010|archive-url=https://web.archive.org/web/20100801033933/http://corporate.sky.com/media/press_releases/2010/HBO.htm|url-status=dead}}</ref> Although it has been renewed since, the exclusivity deal with HBO is currently set to expire by the end of 2025, allowing for the launch of [[Max (streaming service)|Max]] in the UK, Ireland, Germany, Austria and Italy.<ref>{{cite web|last=Hayes|first=David|title=HBO Max Confirms European Launch Date & Initial Territories|url=https://deadline.com/2021/09/hbo-max-europe-launch-date-territories-1234828438/|work=[[Deadline Hollywood]]|date=September 8, 2021|access-date=February 13, 2023|archive-date=13 February 2023|archive-url=https://web.archive.org/web/20230213135939/https://deadline.com/2021/09/hbo-max-europe-launch-date-territories-1234828438/|url-status=live}}</ref> allowing for the launch of [[Max (streaming service)|Max]] in the UK, Ireland, Germany, Austria, Switzerland, and Italy in 2026.<ref>{{cite web|last=Whittock|first=Jesse|title=Sky's Content Pact With HBO "Will Continue One Way Or The Other" — Edinburgh TV Festival|url=https://deadline.com/2022/08/sky-hbo-edinburgh-tv-festival-1235100903/|work=[[Deadline Hollywood]]|date=August 26, 2022|access-date=February 13, 2023|archive-date=13 February 2023|archive-url=https://web.archive.org/web/20230213135935/https://deadline.com/2022/08/sky-hbo-edinburgh-tv-festival-1235100903/|url-status=live}}</ref> Despite this, Sky plan to acquire new and returning series via separate agreements on a program-by-program basis,<ref>{{cite web|last=Whittock|first=Jesse|title=Sky's Content Boss Addresses Future Relationship With Incoming UK Streamer Max: "Remember We're Both A Platform And Broadcast Business" — Edinburgh|url=https://deadline.com/2024/08/sky-max-cecile-frot-coutaz-edinburgh-tv-festival-1236047312/|work=[[Deadline Hollywood]]|date=August 22, 2024|access-date=October 2, 2024}}</ref> including ''[[House of the Dragon]]'', ''[[The Last of Us (TV series)|The Last of Us]]'', ''[[The White Lotus]]'' and ''[[Euphoria (American TV series)|Euphoria]]''.<ref>{{cite web|last=Mata|first=William|title=Sky files lawsuit against Warner Bros for 'cutting it out' of Harry Potter series|url=https://www.standard.co.uk/news/world/sky-warner-bros-harry-potter-max-court-partnership-b1184860.html|work=Evening Standard|date=September 30, 2024|access-date=October 2, 2024}}</ref>
In January 2016, Sky expanded the acquired programming on Atlantic after purchasing the exclusivebroadcast rights to Showtime programming; however, Sky Atlantic does not broadcast all Showtime programmesseries, as some series would later air on [[Channel 4]] as part of a separate deal.<ref>{{cite web|last=Szalai|first=Georg|title=Pan-European Pay TV Giant Sky Strikes Exclusive Deal for Showtime Programming|url=https://www.hollywoodreporter.com/news/general-news/sky-showtime-programming-deal-857868/|work=[[The Hollywood Reporter]]|date=January 21, 2016|access-date=February 13, 2023|archive-date=13 February 2023|archive-url=https://web.archive.org/web/20230213135939/https://www.hollywoodreporter.com/news/general-news/sky-showtime-programming-deal-857868/|url-status=live}}</ref> The exclusivity deal with Showtime expired in December 2021, with all future series becoming exclusive to [[Paramount+]], while a separate agreement allowed ''[[Billions (TV series)|Billions]]'' to continue on Sky.<ref>{{cite press release|title=PARAMOUNT+ REVEALS UK LAUNCH DATE, PRICING, DISTRIBUTION PARTNERS & MORE|url=https://ir.paramount.com/news-releases/news-release-details/paramount-reveals-uk-launch-date-pricing-distribution-partners|publisher=[[Paramount Global]]|date=May 3, 2022|access-date=February 13, 2023|archive-date=13 February 2023|archive-url=https://web.archive.org/web/20230213135936/https://ir.paramount.com/news-releases/news-release-details/paramount-reveals-uk-launch-date-pricing-distribution-partners|url-status=live}}</ref>
====HBO programming====
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