Value network: Difference between revisions

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{{Use dmy dates|date = September 2015}}
 
There is no agreed definition of value network. A general definition that subsumes the other definitions is that a '''value network''' is a network of roles linked by interactions in which economic entities engage in both tangible and intangible exchanges to achieve economic or social good. This is close to the definition of [[Verna Allee]]<ref name=":0" />.
 
== Definitions ==
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=== Christensen ===
[[Clayton Christensen|Christensen]] defines a value network as:
<blockquote>
"The collection of upstream [[suppliers]], downstream [[Marketing channel|channels to market]], and ancillary providers that support a common business model within an industry. When would-be disruptors enter into existing value networks, they must adapt their business models to conform to the value network and therefore fail at disruption because they become co-opted."<ref>[[Clayton Christensen|Christensen, C.]]; ''The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business'', Collins Business Essentials, page 296</ref>
</blockquote>
 
=== Fjeldstad and Stabell: Value configurations ===
Fjeldstad and Stabell define a value network as one of three ways by which an organisation generates value<ref>{{Cite journal |last=Stabell |first=Charles B. |last2=Fjeldstad |first2=Øystein D. |date=1998-12-04 |title=Configuring value for competitive advantage: on chains, shops, and networks |url=https://archive.md/20121216134709/http://www3.interscience.wiley.com/cgi-bin/abstract/2193/ABSTRACT#selection-695.0-695.28 |journal=Strategic Management Journal |volume=19 |issue=5 |pages=413-437}}</ref>. The others are the [[value shop]] and [[value chain]].
 
Their value networks consist of thesethe following components:
* customers
* a service that enables interaction among them
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* contracts that enable access to the service
 
One example of a value network is that formed by [[social media]] users. The company provides a service, users contract with the company and immediately have access to the value network of other customers.
 
A less obvious example is a car insurance company: The company provides insurance. Customers can travel and interact in various ways while limiting risk exposure. The insurance policies represent the company's contracts and the internal processes.