==Social media as a source of opinion on candidates==
Social media today is a popular medium for the candidates to campaign and for gauging the public reaction to the campaigns. Social media can also be used as an indicator of the voter opinion regarding the poll. Some research studies have shown that predictions made using social media signals can match traditional opinion polls. <ref>{{cite conference|title=Tracking Political Elections on Social Media: Applications and Experience|author=Danish Contractor, Bhupesh Chawda, Sameep Mehta, L Venkata Subramaniam, Tanveer Afzal Faruquie|year=2015|conference=Proceedings of the Twenty-Fourth International Joint Conference on Artificial Intelligence, IJCAI}}</ref><ref name="lampos2013">Vasileios Lampos, Daniel Preotiuc-Pietro and Trevor Cohn. A user-centric model of voting intention from social media. Proceedings of the 51st Annual Meeting of the Association for Computational Linguistics. ACL, pp. 993-1003, 2013. http://aclweb.org/anthology/P/P13/P13-1098.pdf</ref><ref name="oconnor2010">Brendan O'Connor, Ramnath Balasubramanyan, Bryan R Routledge, and Noah A Smith. From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series. In Proceedings of the International AAAI Conference on Weblogs and Social Media. AAAI Press, pp. 122–129, 2010.</ref>
