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Blog contains interview with Tapad employee. Categorized as a reliable source. |
Reverted 1 edit by 38.88.254.194 (talk): Not a reliable source, and heavily promotional. (TW) |
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Tapad is used for advertising to consumers across devices, where a user is shown an ad on their mobile or tablet device based on websites they visited on a desktop<ref name="techcrunch"/><ref name="cnbc">{{cite web|title=The Disruptors:Reaching Customers Anywhere [VIDEO]|url=http://video.cnbc.com/gallery/?video=3000164286|publisher=CNBC|accessdate=September 26, 2014}}</ref> or based on a usage behavior that matches an advertiser's target audience.<ref name="wsj">{{cite news|last=Ante|first=Spencer|title=Online Ads Can Now Follow You Home|url=http://online.wsj.com/article/SB10001424127887324482504578453223207072376.html|accessdate=January 15, 2014|newspaper=The Wall Street Journal}}</ref> For example, if an Android phone visits a website shortly after a desktop PC from the same home network, Tapad will assess that there is a high probability that the two devices are operated by the same person and will show them similar ads on both devices.<ref name="techcrunch">{{cite news|last=Schonfeld|first=Erick|title=Tapad Brings Ad Retargeting To Mobile, And $1.8 Million From Powerhouse Investors|url=http://techcrunch.com/2011/06/15/tapad/|publisher=TechCrunch|accessdate=January 16, 2014}}</ref> According to the company website, its services also include cross-device analytics for things like location, timing, user behavior, and audience analysis.<ref>{{citation|title=Product|url=http://www.tapad.com/product/|accessdate=January 16, 2013}}</ref>
In early 2015, Tapad partnered with Placed, a company that specializes in the measurement of in-store visitation by consumers, then introduced features and services that attempt to measure if an advertising campaign resulted in consumers visiting a business location.<ref name="Loechner2 2015">{{cite web | last=Loechner | first=Tyler | title=Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal | website=MediaPost | date=July 2, 2015 | url=http://www.mediapost.com/publications/article/247551/linking-digital-ads-to-in-store-visits-continues-t.html | accessdate=July 26, 2015}}</ref> It also introduced TV Pulse, a product that uses data from first party data suppliers to attempt to measure the effect of digital advertising campaigns.<ref name="Loechnertwo"/> Tapad’s Device Graph is also licensed to other technology companies and integrated into their products.<ref name="Loechner3 2015">{{cite web | last=Loechner | first=Tyler | title=Cross-Screen Marketing Tech Firm Tapad Raises $18.5M | website=MediaPost | date=July 2, 2015 | url=http://www.mediapost.com/publications/article/249927/cross-screen-marketing-tech-firm-tapad-raises-18.html | accessdate=July 28, 2015}}</ref>
== Privacy ==
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== References ==
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== External links ==
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