The 2010 MTV Europe Music Awards took place on 7 November 2010 at Caja Mágica in Madrid, Spain. The awards ceremony was presented by Eva Longoria[1] and Justin Bieber was the official MTV EMA 2010 digital host.[2] Nominations were announced on 20 September.[3] Lady Gaga topped the list of nominations with ten, followed by Katy Perry with five, Eminem with four and Thirty Seconds to Mars & Muse with three apiece.[4][5]
| 2010 MTV Europe Music Awards | |
|---|---|
 | |
| Date | 7 November 2010 |
| Location | Caja Mágica, Madrid, Spain |
| Hosted by | Eva Longoria |
| Most awards | Lady Gaga (3) |
| Most nominations | Lady Gaga and Katy Perry (5) |
| Television/radio coverage | |
| Network | MTV Networks International (Europe) |
Thirty Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Puerta de Alcalá.[6] Shakira opened the show with "Loca", featuring Dizzee Rascal, and the official song of the 2010 FIFA World Cup, "Waka Waka". Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's Puerta de Alcalá.
Nominations
Winners are in bold text.
| Best Song | Best Video |
|---|---|
|
Lady Gaga — "Bad Romance"
|
Katy Perry (featuring Snoop Dogg) — "California Gurls"
|
| Best Female | Best Male |
| Best New Act | Best Pop |
| Best Rock | Best Alternative |
| Best Hip-Hop | Best Live Act |
| Best World Stage Performance | Best Push Act |
| Best European Act | |
| Global Icon | |
| Bon Jovi | |
| Free Your Mind | |
| Shakira | |
Regional nominations
Winners are in bold text.
| Best Adria Act | Best Czech & Slovak Act |
|---|---|
|
|
| Best Danish Act | Best Dutch & Belgian Act |
| |
| Best Finnish Act | Best French Act |
| |
| Best German Act | Best Greek Act |
| Best Hungarian Act | Best Israeli Act |
|
|
| Best Italian Act | Best Norwegian Act |
| Best Polish Act | Best Portuguese Act |
|
Nu Soul Family
|
| Best Romanian Act | Best Russian Act |
| Best Spanish Act | Best Swedish Act |
| Best Swiss Act | Best Ukrainian Act |
|
Greis
|
|
| Best UK & Ireland New Act | Best Arabian Act |
|
Performances
Digital show
- Katy Perry — "California Gurls" / "I Kissed a Girl" / "Peacock" / "Hot n Cold" / "Teenage Dream"
- Thirty Seconds to Mars — "Closer to the Edge"
Pre show
- Thirty Seconds to Mars (featuring Kanye West) — "Hurricane / Power"
Main show
- Shakira (featuring Dizzee Rascal) — "Loca" / "Waka Waka (This Time for Africa)"
- Kings of Leon — "Radioactive"
- Katy Perry — "Firework"
- Rihanna — "Only Girl (In the World)"
- Kid Rock — "Born Free"
- Linkin Park — "Waiting for the End"
- B.o.B (featuring Hayley Williams) — "Airplanes"
- Miley Cyrus — "Who Owns My Heart"
- Plan B — "She Said"
- Kesha — "Tik Tok"
- Bon Jovi — "What Do You Got?" / "You Give Love a Bad Name" / "It's My Life"
Appearances
- Tim Kash — Red carpet host
- Taylor Momsen — presented Best New Act
- DJ Pauly D and Snooki — presented Best Pop
- Johnny Knoxville — presented Best Alternative
- Kelly Brook and David Bisbal — presented Best Video
- Emily Osment — presented Best Male
- Slash — presented Best Live Act
- The Dudesons — presented Best Hip-Hop
- Alaska and Joaquín Reyes — presented Best Spanish Act
- Thirty Seconds to Mars — presented Free Your Mind
- Miley Cyrus — presented Best Rock
- Dizzee Rascal — presented Best Female
- The Jackass Cast — presented Best Song
Notable incidents
- During her acceptance speech for Best New Artist, Kesha directly addressed her fans, saying: "Hopefully I can inspire you to give your finger to the cynics and fucking be yourself!"
- Further controversy was raised by the cast of Jackass; when presenting the award, Jason "Wee-Man" Acuña removed his trousers to expose his fully nude lower body, displaying his genitals. It was not censored.
See also
References
- ^ "Hollywood Actress and Global Style Icon Eva Longoria Is Our EMA host!". MTV Networks Europe. 2010-10-07. Archived from the original on 11 October 2010. Retrieved 2010-10-07.
- ^ "Justin Bieber to Host MTV EMA 2010 on November 7". Artistdirect. 2010-10-15. Archived from the original on 18 October 2010. Retrieved 2010-10-16.
- ^ "It's Ladies Night as Katy Perry and Lady Gaga Lead the Race With Five Nominations Each at the 2010 MTV EMAs". HPC in the Cloud. 2010-09-20. Archived from the original on 2016-01-31. Retrieved 2010-09-20.
- ^ "We Announce Our First Two Performers: Katy Perry & Linkin Park!". MTV Networks Europe. 2010-09-20. Archived from the original on 11 October 2010. Retrieved 2010-09-21.
- ^ "Comments - World goes Gaga - Sowetan LIVE". Archived from the original on 2016-08-16. Retrieved 2016-07-21.
- ^ Ziegbe, Mawuse (2010-11-07). "Kanye West Storms 30 Seconds To Mars' EMA Performance". MTV News. MTV Networks. Archived from the original on 10 November 2010. Retrieved 2010-11-07.
- ^ "MTV retire Sexion d'Assaut de ses Europe Music Awards" (in French). Jeanmarcmorandini.com. Archived from the original on 3 March 2016. Retrieved 8 October 2010.
- ^ "MTV EMA 2010 :: 07.11.2010 :: Madrid :: Stavento". Archived from the original on 2010-09-26. Retrieved 2010-09-20.