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In 1980, Holland was appointed to succeed [[Dallin H. Oaks]] as president of BYU. A significant achievement during Holland's presidency was the founding of the [[BYU Jerusalem Center]]. Holland also led a $100,000,000 fundraising campaign.<ref name = Searle/> During his presidency, the BYU Center for International Studies was renamed the [[David M. Kennedy]] Center for International Studies and had its role at BYU re-emphasized.<ref>{{citation |first= Jeffrey R. |last= Holland |url= http://kennedy.byu.edu/aboutus/ElderHolland.php |title= The Mission of the David M. Kennedy Center for International Studies |date= 17 November 1983 }}</ref>
As president of BYU, Holland encouraged academic excellence in an atmosphere of faith. Like future BYU president, [[Cecil O. Samuelson]], Holland emphasized that BYU could not do everything, but would seek excellence in what it did choose to do.<ref>{{citation |url= http://unicomm.byu.edu/president/holland.aspx |title= Jeffrey R. Holland |work= Past Presidents, BYU Office of the President |publisher= Brigham Young University |deadurl= yes |archiveurl= https://web.archive.org/web/20070715073428/http://unicomm.byu.edu/president/holland.aspx |archivedate= 2007-07-15 |df= }}</ref>
Holland served as the president of the American Association of Presidents of Independent Colleges and Universities (AAPICU) and as a member of the [[NCAA|NCAA's]] presidents' committee. He also received the "Torch of Liberty" award from the [[Anti-defamation League]].<ref>{{citation |title= Homecoming 2009 |url= http://www.dixie.edu/pr/magazine/09%20Fall%20Alum%20Mag.web.pdf |journal= Dixie State Magazine |date=Fall 2009 |publisher= Dixie State College of Utah |page= 8 }}</ref>
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