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The '''Victor Orthophonic Victrola''' first demonstrated publicly in 1925, was the first consumer phonograph designed specifically to play "electrically" recorded [[Gramophone record|disks]]. The combination was recognized instantly as a major step forward in sound reproduction.
[[Image:VictrolaHoard.jpg|thumb|"Credenza" Orthophonic Victrola]]The '''Victor Orthophonic Victrola''', first demonstrated publicly in 1925, was the first consumer phonograph designed specifically to play electrically recorded [[Gramophone record|phonograph records]]. The combination was recognized as a major step forward in sound reproduction.


Electrical recording was developed by Western Electric. It demonstrated it to record manufacturers, who were initially loathe to adopt it because they realized it would make their entire existing catalog obsolete. Under pressure from the new medium of radio, however, Victor and Columbia gave in and began making experimental electrical recordings in 1924.<ref name=millard>{{cite book|title=America on Record: A History of Recorded Sound|author=Andre Millard|year=1995|publisher=Cambridge University Press|id=ISBN:0521475562}}, p. 142-3</ref>
[[Sound recording and reproduction#Electrical|Electrical recording]] was developed by [[Western Electric]], although a primitive electrical process was developed by [[Orlando R. Marsh]], owner and founder of [[Autograph Records]]. Western Electric demonstrated their process to the two leading recording companies, [[Victor Talking Machine Company|Victor]] and [[Columbia Records|Columbia]], who were initially unwilling to adopt it because they thought it would make their entire existing record catalogs obsolete. However, parched revenues in the record industry caused by the mushrooming new medium of [[radio]] soon forced both Victor and Columbia to begin experimental electrical recording.<ref name="millard">{{cite book|title=America on Record: A History of Recorded Sound|url=https://archive.org/details/americaonrecordh0000mill|url-access=registration|author=Andre Millard|year=1995|publisher=Cambridge University Press|isbn=0521475562}}, p. 142-3</ref>


The design of the Orthophonic was informed by progress in telephony and transmission-line theory. It was developed by two Western Electric researchers, Joseph Maxfield and H. Harrison. Early electrical recordings sounded harsh when played on the acoustic phonographs of the day, which had been designed by trial and error, had highly "colored" frequency response, and emphasized higher frequencies. The researchers invented the exponential horn, and, on realizing that it needed to be nine feet long to reproduce the lowest frequencies on the new discs, designed a method for "folding" the horn into a cabinet of practical size. The design was released by Victor as the "Orthophonic."
The design of the Orthophonic was informed by progress in telephony and transmission-line theory. It was developed by two Western Electric researchers, Joseph Maxfield and H. Harrison. Early electrical recordings sounded harsh when played on the acoustic phonographs of the day, which had been designed by trial and error, had highly "colored" frequency response, and emphasized higher frequencies. The researchers invented the exponential horn, and, on realizing that it needed to be nine feet long to reproduce the lowest frequencies on the new discs, designed a method for "folding" the horn into a cabinet of practical size. The design was released by Victor as the "Orthophonic" Victrola in the autumn of 1925.


Its first public demonstration was front-page news in ''The New York Times'', which reported that
Its first public demonstration was front-page news in ''[[The New York Times]]'', which reported that:
:The audience broke into applause... John Philip Sousa [said] "Gentleman[sic], that is a band. This is the first time I have ever heard music with any soul to it produced by a mechanical talking machine." ... The new instrument is a feat of mathematics and physics. It is not the result of innumerable experiments, but was worked out on paper in advance of being built in the laboratory.... The new machine has a range of from 100 to 5,000 frequencies[sic], or five and a half octaves.... The "phonograph tone" is eliminated by the new recording and reproducing process.<ref>"New Music Machine Thrills All Hearers At First Test Here." ''The New York Times,'' October 7, 1925, p. 1</ref>
:The audience broke into applause... [[John Philip Sousa]] [said] "Gentleman{{Sic}}, that is a band. This is the first time I have ever heard music with any soul to it produced by a mechanical talking machine." ... The new instrument is a feat of mathematics and physics. It is not the result of innumerable experiments, but was worked out on paper in advance of being built in the laboratory.... The new machine has a range of from 100 to 5,000 frequencies{{Sic}}, or five and a half octaves.... The "phonograph tone" is eliminated by the new recording and reproducing process.<ref>"New Music Machine Thrills All Hearers At First Test Here." ''The New York Times,'' October 7, 1925, p. 1</ref>


An October 31, 1925 Wanamaker's ad invited people to come to "Wanamaker's Salon of Music" and "join the throngs" who were "HEARING the new Victor Orthophonic Victrola . . . . imagining performers present . . . . blinking unbelieving eyes" and promising "you will never forget it if you live to be one hundred!"<ref>''The New York Times,'' October 31, 1925, p. 18</ref>
A [[Wanamaker's]] ad from October 31, 1925 invited people to come to "Wanamaker's Salon of Music" and "join the throngs" who were "HEARING the new Victor Orthophonic Victrola . . . . imagining performers present . . . . blinking unbelieving eyes" and promising "you will never forget it if you live to be one hundred!"<ref>''The New York Times,'' October 31, 1925, p. 18</ref>


An historian comments that
A historian comments that,
:playing one of the new records on an Orthophonic was a revelation to listeners accustomed to acoustic reproduction: the dramatic increase in volume, the clear sibilants, and, most of all, the amazing reproduction of bass notes. The Orthophonics set the standard in sound reproduction. Backed by advertising which rightly claimed that their sound was vastly superior to any other machine, they sold very well.<ref name=millard/>
:playing one of the new records on an Orthophonic was a revelation to listeners accustomed to acoustic reproduction: the dramatic increase in volume, the clear sibilants, and, most of all, the amazing reproduction of bass notes. The Orthophonics set the standard in sound reproduction. Backed by advertising which rightly claimed that their sound was vastly superior to any other machine, they sold very well.<ref name=millard/>


As part of a publicity blitz, Victor designated November 2, 1925 as "Victor Day" and, within days, was "swamped with orders exceeding $20 million."<ref>{{cite book|title=Bing Crosby: A Pocketful of Dreams - The Early Years 1903 - 1940 |author=Gary Giddins|publisher=Back Bay|year=2001|id=ISBN 0316886459}} p. 117</ref>
As part of a publicity blitz, Victor designated November 2, 1925 as "Victor Day" and, within days, was "swamped with orders exceeding $20 million."<ref>{{cite book|title=Bing Crosby: A Pocketful of Dreams - The Early Years 1903 - 1940 |author=Gary Giddins|publisher=Back Bay|year=2001|isbn=0316886459}} p. 117</ref>


List prices ranged from $95 (=about $1140 in year-2007 dollars) to $300 depending on cabinetry. $375 "Victrolas with Radiola" incorporated a "five-tube Radiola tuned radio frequency receiver with orthophonic reproduction." A $650 "Victrola-Electrola" incorporated a "two-way valve" allowing both "Orthophonic as well as electrical reproduction," while the $1000 (about $12,000 in year-2007 dollars) "Orthophonic Victrola—Radiola and Electrola" had it all, including a eight-tube Radiola [[Superheterodyne|Super-Heterodyne]][sic].<ref>Victor Talking Machine Company advertisement, ''The New York Times,'' December 19, 1926, p. XX7)</ref>
List prices ranged from $95 ($1,400 in 2020 dollars) to $300 depending on cabinetry. $375 "Victrolas with Radiola" incorporated a "five-tube Radiola tuned radio frequency receiver with orthophonic reproduction." A $650 "Victrola-Electrola" incorporated a "two-way valve" allowing both "Orthophonic as well as electrical reproduction," while the $1,000 ($14,820 in 2020 dollars) "Orthophonic Victrola—Radiola and Electrola" had it all, including an eight-tube Radiola [[Superheterodyne|Super-Heterodyne]]{{Sic}}.<ref>Victor Talking Machine Company advertisement, ''The New York Times,'' December 19, 1926, p. XX7)</ref>


Dance music enthusiasts were not initially impressed, and indeed liked the tonal coloration of existing acoustic disks; it was classical music that "sold" the new device.
Dance music enthusiasts were not initially impressed; it was classical music that "sold" the new device.


The Orthophonic became recognized as a status symbol. [[Liberace]]'s father, for example, though unemployed, maintained his self-image as an ''artiste'' by "own[ing] the best record player available, a 'very special Orthophonic Victrola'"<ref>{{cite book|title=Liberace: An American Boy |author=Pyron, Darden Asbury|year=2000|publisher=University of Chicago Press|ID=ISBN 0226686671}} [http://books.google.com/books?id=xJSi0vyPlcAC&pg=PA16&lr=&num=100&as_brr=3&ei=r1wgSOOdOIe0yQT34tjrAg&sig=79rLEmeGWw0y47WCLvwdPf4CiYA p. 16]</ref>
The Orthophonic became recognized as a status symbol. [[Liberace]]'s father, for example, though unemployed, maintained his self-image as an ''artiste'' by "own[ing] the best record player available, a 'very special Orthophonic Victrola'"<ref>{{cite book|title=Liberace: An American Boy|author=Pyron, Darden Asbury|year=2000|publisher=University of Chicago Press|isbn=0226686671|url-access=registration|url=https://archive.org/details/liberaceamerican00pyro}} [https://archive.org/details/liberaceamerican00pyro/page/16 p. 16]</ref>

In the early 1950s, the memory of the Orthophonic was fresh enough for RCA Victor to introduce the name "New Orthophonic" for its improved recording process and line of high-fidelity long-playing records and "Stereo-Orthophonic" was applied to RCA Victor's celebrated "Living Stereo" recordings issued later in the decade.

==Note==
The term "orthophonic" had previously been used in connection with speech therapy; an 1870 book mentions a therapist who "devised a series of orthophonic exercises to restore the harmony between nervous action and the organs of articulation."<ref>{{cite book|title=Stammering and Stuttering|url=https://archive.org/details/b2809234x|author=James Hunt, H. F. Rivers|year=1870|publisher=Longmans, Green}}, [https://archive.org/details/stammeringandst00rivegoog/page/n165 p. 147]</ref>


In the 1950s, the memory of the Orthophonic was fresh enough for RCA Victor to introduce the name "New Orthophonic" for its line of high-fidelity long-playing records.
==Note on the term==
The term "orthophonic" had previously been used in connection with speech therapy; an 1870 book mentions a therapist who "devised a series of orthophonic exercises to restore the harmony between nervous action and the organs of articulation."<ref>{{cite book|title=Stammering and Stuttering|author=James Hunt, H. F. Rivers|year=1870|publisher=Longmans, Green}}, [http://books.google.com/books?id=H8-TkfYqR_AC&pg=PA147&lr=&num=100&as_brr=3&ei=r1wgSOOdOIe0yQT34tjrAg p. 147]</ref>
==See also==
==See also==
* [[Victor_Talking_Machine_Company#Electrical_recording_era|Victor Talking Machine Company: Electrical recording era]]
* [[Victor Talking Machine Company#Electrical recording era|Victor Talking Machine Company: Electrical recording era]]
* [https://www.youtube.com/watch?v=vtk0kF0xRHY Youtube video: Victor Orthophonic Vicrola, Credenza model, playing "No More Worryin" by Paul Whiteman and his orchestra]

==References==
==References==
<references/>
<references/>

{{Western Electric}}

[[Category:Recorded music]]
[[Category:Recorded music]]
[[Category:Audio players]]
[[Category:Audio players]]
[[Category:Defunct companies of the United States]]

Latest revision as of 18:26, 13 November 2023

"Credenza" Orthophonic Victrola

The Victor Orthophonic Victrola, first demonstrated publicly in 1925, was the first consumer phonograph designed specifically to play electrically recorded phonograph records. The combination was recognized as a major step forward in sound reproduction.

Electrical recording was developed by Western Electric, although a primitive electrical process was developed by Orlando R. Marsh, owner and founder of Autograph Records. Western Electric demonstrated their process to the two leading recording companies, Victor and Columbia, who were initially unwilling to adopt it because they thought it would make their entire existing record catalogs obsolete. However, parched revenues in the record industry caused by the mushrooming new medium of radio soon forced both Victor and Columbia to begin experimental electrical recording.[1]

The design of the Orthophonic was informed by progress in telephony and transmission-line theory. It was developed by two Western Electric researchers, Joseph Maxfield and H. Harrison. Early electrical recordings sounded harsh when played on the acoustic phonographs of the day, which had been designed by trial and error, had highly "colored" frequency response, and emphasized higher frequencies. The researchers invented the exponential horn, and, on realizing that it needed to be nine feet long to reproduce the lowest frequencies on the new discs, designed a method for "folding" the horn into a cabinet of practical size. The design was released by Victor as the "Orthophonic" Victrola in the autumn of 1925.

Its first public demonstration was front-page news in The New York Times, which reported that:

The audience broke into applause... John Philip Sousa [said] "Gentleman [sic], that is a band. This is the first time I have ever heard music with any soul to it produced by a mechanical talking machine." ... The new instrument is a feat of mathematics and physics. It is not the result of innumerable experiments, but was worked out on paper in advance of being built in the laboratory.... The new machine has a range of from 100 to 5,000 frequencies [sic], or five and a half octaves.... The "phonograph tone" is eliminated by the new recording and reproducing process.[2]

A Wanamaker's ad from October 31, 1925 invited people to come to "Wanamaker's Salon of Music" and "join the throngs" who were "HEARING the new Victor Orthophonic Victrola . . . . imagining performers present . . . . blinking unbelieving eyes" and promising "you will never forget it if you live to be one hundred!"[3]

A historian comments that,

playing one of the new records on an Orthophonic was a revelation to listeners accustomed to acoustic reproduction: the dramatic increase in volume, the clear sibilants, and, most of all, the amazing reproduction of bass notes. The Orthophonics set the standard in sound reproduction. Backed by advertising which rightly claimed that their sound was vastly superior to any other machine, they sold very well.[1]

As part of a publicity blitz, Victor designated November 2, 1925 as "Victor Day" and, within days, was "swamped with orders exceeding $20 million."[4]

List prices ranged from $95 (≈$1,400 in 2020 dollars) to $300 depending on cabinetry. $375 "Victrolas with Radiola" incorporated a "five-tube Radiola tuned radio frequency receiver with orthophonic reproduction." A $650 "Victrola-Electrola" incorporated a "two-way valve" allowing both "Orthophonic as well as electrical reproduction," while the $1,000 (≈$14,820 in 2020 dollars) "Orthophonic Victrola—Radiola and Electrola" had it all, including an eight-tube Radiola Super-Heterodyne [sic].[5]

Dance music enthusiasts were not initially impressed; it was classical music that "sold" the new device.

The Orthophonic became recognized as a status symbol. Liberace's father, for example, though unemployed, maintained his self-image as an artiste by "own[ing] the best record player available, a 'very special Orthophonic Victrola'"[6]

In the early 1950s, the memory of the Orthophonic was fresh enough for RCA Victor to introduce the name "New Orthophonic" for its improved recording process and line of high-fidelity long-playing records and "Stereo-Orthophonic" was applied to RCA Victor's celebrated "Living Stereo" recordings issued later in the decade.

Note

[edit]

The term "orthophonic" had previously been used in connection with speech therapy; an 1870 book mentions a therapist who "devised a series of orthophonic exercises to restore the harmony between nervous action and the organs of articulation."[7]

See also

[edit]

References

[edit]
  1. ^ a b Andre Millard (1995). America on Record: A History of Recorded Sound. Cambridge University Press. ISBN 0521475562., p. 142-3
  2. ^ "New Music Machine Thrills All Hearers At First Test Here." The New York Times, October 7, 1925, p. 1
  3. ^ The New York Times, October 31, 1925, p. 18
  4. ^ Gary Giddins (2001). Bing Crosby: A Pocketful of Dreams - The Early Years 1903 - 1940. Back Bay. ISBN 0316886459. p. 117
  5. ^ Victor Talking Machine Company advertisement, The New York Times, December 19, 1926, p. XX7)
  6. ^ Pyron, Darden Asbury (2000). Liberace: An American Boy. University of Chicago Press. ISBN 0226686671. p. 16
  7. ^ James Hunt, H. F. Rivers (1870). Stammering and Stuttering. Longmans, Green., p. 147