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Changing short description from "American snack food" to "American snack food brand developed and produced by Robert Ehrlich"
 
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{{Short description|American snack food brand developed and produced by Robert Ehrlich}}
{{For|the treasure a [[pirate]] may plunder|Pirate booty}}
{{For|the treasure a [[pirate]] may plunder|Pirate booty}}
{{Infobox product
<!-- Deleted image removed: [[File:Piratesbooty.JPG|thumb|A bag of Pirate's Booty]] -->
[[File:Robert's American Gourmet Pirate's Booty.JPG|thumb|Pirate's Booty]]
| title = Pirate's Booty
| image = Robert's American Gourmet Pirate's Booty.JPG
| image_size = 200
| alt = Pirate's Booty white cheddar popcorn.
| caption =
| type = [[Puffcorn]]
| inventor = [https://amplifysnackbrands.com/ Amplify Snack Brands] <br> [https://piratebrands.com/ Pirate Brands]
| inception = {{Start date and age|1987}}
| manufacturer = [[The Hershey Company]]
| available = Available
| producedby = [[B&G Foods]]
| current supplier = [[The Hershey Company]]
| last production =
| models =
| related = [https://piratebrands.com/product/smart-puffs/ Smart Puffs]
| website = {{URL|https://piratebrands.com}}
}}


'''Pirate's Booty''' is a puffed rice and corn [[snack food]] developed and produced in 1987 by Robert Ehrlich.<ref>{{cite web|url=http://www.piratebrands.com/our-story|work=piratebrands.com|title=Our Story}}</ref> [[B&G Foods]] acquired [[Robert's American Gourmet Food]] in June 2013.<ref>{{Cite web|url=http://ir.bgfoods.com/phoenix.zhtml?c=176473&p=irol-newsArticle&ID=1835851&highlight=|title=BG Foods Acquisition of Pirate Brands, Including Pirate's Booty}}</ref>
'''Pirate's Booty''' is a [[puffcorn|puffed corn]] and rice [[snack food]] developed and produced in 1987<ref>{{Cite web|title=Pirate's Brands Products: Pirate's Booty Gluten-Free Healthy Kids Snacks|url=https://piratebrands.com/about/|access-date=2022-02-23|website=Pirate's Booty|language=en-US}}</ref> by [[Robert Ehrlich (businessman)|Robert Ehrlich]]. [[B&G Foods]] acquired [[Robert's American Gourmet Food]] in June 2013.<ref>{{Cite web|url=http://ir.bgfoods.com/phoenix.zhtml?c=176473&p=irol-newsArticle&ID=1835851&highlight=|title=BG Foods Acquisition of Pirate Brands, Including Pirate's Booty}}</ref>


Ehrlich would often watch people purchasing [[cheese puffs]] in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."<ref name=Rutland>''Rutland Herald'': [http://www.rutlandherald.com/apps/pbcs.dll/article?AID=/20061122/NEWS/611220363/1026/FEATURES12 "Does organic label mean it's better for us?]" Liz Kim, 22 November 2006. URL accessed 28 December 2006.</ref> Ehrlich then went on to found a snack brand called Vegan Rob's, which makes cheese puffs with no cheese in them.<ref>{{cite web |title=Vegan Rob's |url=https://veganrobs.com/ |accessdate=18 April 2019}}</ref>
Ehrlich would often watch people purchasing [[cheese puffs]] in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."<ref name=Rutland>''Rutland Herald'': [http://www.rutlandherald.com/apps/pbcs.dll/article?AID=/20061122/NEWS/611220363/1026/FEATURES12 "Does organic label mean it's better for us?]" Liz Kim, 22 November 2006. URL accessed 28 December 2006.</ref> Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.<ref>{{cite web |title=Vegan Rob's |url=https://veganrobs.com/ |accessdate=18 April 2019}}</ref>


== Ingredients ==
The snack is made with [[corn meal]], [[rice]] and [[cheddar cheese]].
The snack is made with [[corn meal]], [[rice]] and [[cheddar cheese]].


== Owner ==
Pirate Brands also has a number of other similar snack products, including baked, gluten free milled corn snacks called Smart Puffs, and crunchy corn sticks called Original Tings.<ref>{{Cite web|url=http://www.piratebrands.com/pirates-booty/aged-white-cheddar|title=Pirate Brands Products Online}}</ref>
Pirate Brands is owned and operated by Amplify Snack Brands, a Hershey company.<ref>{{Cite web|url=https://amplifysnackbrands.com/|title=Amplify Snack Brands – Snacking Without Compromise®|website=Amplify}}</ref>


== Recall ==
Pirate Brands is now owned and operated by Amplify Snack Brands, a Hershey company.<ref>{{Cite web|url=https://amplifysnackbrands.com/|title=Amplify Snack Brands – Snacking Without Compromise®|website=Amplify}}</ref>

In 2012, [[Michael Ian Black]] and [[Tom Cavanagh]] featured Pirate's Booty on episode 47 of their snack podcast Mike and Tom Eat Snacks. On a scale of 1-10, both Mike and Tom rated the original Aged White Cheddar Pirate's Booty a 7.5. The Veggie Pirate's Booty fared less well: Mike rated it a 1.5, and Tom a 1.

==Mascot==
The Pirate's Booty mascot is called Captain Bob or Pirate Bob, a mischievous-looking rapscallion oft accompanied by his parrot, Crunchy. Captain Bob wears a red jacket, an eye patch, and a long, thin moustache.
Crunchy's name appears on many of the puzzles on the back of the bag, while Captain Bob's name is rarely used outside of the product's "Fun & Games" section of its website.

==Product recall==
On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to [[salmonella]] contamination.<ref>''Reuters.'' [https://www.reuters.com/article/domesticNews/idUSN2929291520070629?&src=062907_0939_DOUBLEFEATURE_criticism_unfair "FDA recalls Veggie Booty snacks"] 29 June 2007. URL accessed 29 June 2007.</ref>
On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to [[salmonella]] contamination.<ref>''Reuters.'' [https://www.reuters.com/article/domesticNews/idUSN2929291520070629?&src=062907_0939_DOUBLEFEATURE_criticism_unfair "FDA recalls Veggie Booty snacks"] 29 June 2007. URL accessed 29 June 2007.</ref>


== See also ==
They also recalled other snacks for the same reasons.<ref>{{cite web|url=https://www.cdc.gov/salmonella/wandsworth.htm|title=Salmonella Wandsworth Outbreak Investigation - CDC Salmonella|first=DFBMD/Julie|last=Smith|website=www.cdc.gov}}</ref><ref>{{cite web|url=http://www.in.gov/isdh/24100.htm|title=ISDH: ISDH Home|website=www.in.gov}}</ref>
*[[Cheese puffs]]

==See also==

*[[Robert's American Gourmet]]
*[[Cheetos]]
*[[Cheetos]]
*[[Cheez Doodles]]
*[[Cheez Doodles]]
*[[Robert's American Gourmet]]
*[[Cheese puffs]]


==References==
== References ==
{{reflist}}
{{reflist}}


==External links==
== External links ==
{{Commons category}}
*[http://www.piratebrands.com/ Pirate's Booty's Official Website]
*[http://www.piratebrands.com/ Pirate's Booty's Official Website]


[[Category:Brand name snack foods]]
[[Category:Brand name snack foods]]
[[Category:Products introduced in 1987]]
[[Category:American snack foods]]
[[Category:Popcorn brands]]

Latest revision as of 19:42, 23 April 2024

Pirate's Booty
TypePuffcorn
InventorAmplify Snack Brands
Pirate Brands
Inception1987; 37 years ago (1987)
ManufacturerThe Hershey Company
AvailableAvailable
Current supplierThe Hershey Company
Websitepiratebrands.com

Pirate's Booty is a puffed corn and rice snack food developed and produced in 1987[1] by Robert Ehrlich. B&G Foods acquired Robert's American Gourmet Food in June 2013.[2]

Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."[3] Ehrlich then went on to found a snack brand known as Vegan Rob's, which makes cheese puffs with no cheese in them.[4]

Ingredients

[edit]

The snack is made with corn meal, rice and cheddar cheese.

Owner

[edit]

Pirate Brands is owned and operated by Amplify Snack Brands, a Hershey company.[5]

Recall

[edit]

On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination.[6]

See also

[edit]

References

[edit]
  1. ^ "Pirate's Brands Products: Pirate's Booty Gluten-Free Healthy Kids Snacks". Pirate's Booty. Retrieved 2022-02-23.
  2. ^ "BG Foods Acquisition of Pirate Brands, Including Pirate's Booty".
  3. ^ Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
  4. ^ "Vegan Rob's". Retrieved 18 April 2019.
  5. ^ "Amplify Snack Brands – Snacking Without Compromise®". Amplify.
  6. ^ Reuters. "FDA recalls Veggie Booty snacks" 29 June 2007. URL accessed 29 June 2007.
[edit]