The Recycler: Difference between revisions
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{{Short description|American defunct newspaper company}} |
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{{advert|date=July 2017}} |
{{advert|date=July 2017}} |
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'''''The Recycler''''' was a U.S. newspaper first published, in July 1973, under the name '''''E-Z Buy E-Z Sell''''' by the Canadians Gunter and Nancy Schaldach after they moved to Los Angeles, California, and modeled after a similar publication in Vancouver. |
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== A Brief History == |
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Born in 1973, and relaunched in 2010 as a national website, [http://recycler.com The Recycler] classified newspaper was one of the first online classified sites on the web and helped to launch the careers of many Los Angeles bands including Guns N Roses, Metallica, and Motley Crue. The company was sold by the Los Angeles Times to Target Media Partners in 2007 is now located in North Hollywood, California. |
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It started as a biweekly, [[Mimeograph|mimeographed]], 16-page publication. The intention was to sell the paper for 25 cents, but most of the initial 15,000 copies were given away for free. "At the beginning it was kind of a chicken-egg thing," recalled John Dorman, who joined the operation in 1974. "People would buy it to get access to advertising, but there weren't very many ads. But we had to sell papers to get ads."<ref>{{Cite web|url=https://www.latimes.com/archives/la-xpm-1988-10-03-fi-2585-story.html|title = Archives|website = [[Los Angeles Times]]}}</ref> |
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<ref>https://californianewswire.com/the-los-angeles-times-completes-sale-of-recycler-classifieds-to-target-media-partners/</ref> |
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<ref>http://www.targetmediapartners.com/executive-team/</ref> |
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The name was changed to ''The Recycler'' to capitalize on the popularity of recycling in the early 1970s. |
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== Curiosity == |
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[[Mick Mars]] entered [[Mötley Crüe]] after responding to an advertisement in the magazine created by Tommy Lee.<ref>http://www.laweekly.com/music/10-rock-classifieds-that-changed-music-history-5399544</ref><br/> |
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Slash answered an ad in The Recycler to join [[Guns N Roses]] from Izzy Stradlin. <ref>http://www.laweekly.com/music/10-rock-classifieds-that-changed-music-history-5399544</ref> |
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By 1975, the paper had become profitable, and started being published weekly. The sale of display ads became an important source of revenue, and the company was able to hire its first full-time salesperson. |
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By the 1980s, T''he Recycler'' was published in seven editions, covering L.A., the San Fernando Valley, the South Bay, the San Gabriel Valley, Orange County, San Diego and the Inland Empire. |
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In 1988, the paper was sold in over 6,000 stores, and had a weekly readership of more than 540,000. By then, the company had more than 200 employees, plus another 120 who worked for McDuck Distribution. Single copies of the paper retailed for 55 cents to $1.25, depending on the edition. |
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A sister publication, ''Photo Buys Weekly'', which featured ads accompanied by a photograph, was started in 1982.<ref name=":0"/> |
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The publication was bought by the Los Angeles Times in 1997. They came in, cleaned the house of managers and employees, and destroyed the family environment the ''Recycler'' classifieds were known for. They soon put the publication on a death march. |
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''The Recycler'' classified newspaper helped launch the careers of many Los Angeles bands, including [[Dead Kennedys]], [[The Bangles]], [[Guns N' Roses]], [[Metallica]], [[Mötley Crüe]], and [[Hole (band)|Hole]]. The company was sold by the ''[[Los Angeles Times]]'' to Target Media Partners in 2007 is now located in North Hollywood, California.<ref>{{Cite web|url=http://www.targetmediapartners.com/executive-team/|title = Executive Team}}</ref> ''The Recycler'' was relaunched in 2010 as a website. |
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== Influence on music == |
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[[Mick Mars]] entered [[Mötley Crüe]] after [[Nikki Sixx]] responded to an advertisement Mick placed in the magazine that read, "Loud, rude, and aggressive guitarist available."<ref>{{cite book |last1=Lee |first1=Tommy |author-link1=Tommy Lee |last2=Mars |first2=Mick |author-link2=Mick Mars |first3=Vince | last3=Neil| author-link3=Vince Neil| first4=Nikki | last4=Sixx | author-link4=Nikki Sixx |first5=Neil |last5=Strauss |author-link5=Neil Strauss| title=The Dirt: Confessions of the World's Most Notorious Rock Band |edition=reprint, illustrated |year=2002 |orig-year=2001 |access-date=February 7, 2022 |publisher=[[HarperCollins]] |isbn=0-06-098915-7 |oclc=212381899 |page=[https://archive.org/details/dirt00tomm/page/40 40] |url=https://archive.org/details/dirt00tomm/page/40 }}</ref> |
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[[Slash (musician)|Slash]] answered an ad in ''The Recycler'' to join [[Guns N' Roses]] from [[Izzy Stradlin]].<ref name="laweekly_5399544"/> [[Eric Erlandson]] responded to an advertisement created by [[Hole (band)|Hole]] frontwoman [[Courtney Love]] in 1989: "I want to start a band. My influences are [[Big Black]], [[Sonic Youth]], and [[Fleetwood Mac]]."<ref>{{cite book|last=Brite|first=Poppy Z. |author-link=Poppy Z. Brite|publisher=Simon & Schuster|title=Courtney Love: The Real Story|isbn=978-0-684-84800-6|year=1998|title-link=Courtney Love: The Real Story |page=100}}</ref> [[Dead Kennedys]] formed in 1978 after vocalist [[Jello Biafra|Eric Boucher]] responded to an advertisement placed in ''The Recycler'' by guitarist [[East Bay Ray| Raymond Pepperell]].<ref>{{Cite web |first=Nathaniel |last=Lay|url=https://newnoisemagazine.com/news-dead-kennedys-celebrate-40-years-with-limited-edition-vinyl-set/|title=NEWS: Dead Kennedys Celebrate 40 Years With Limited Edition Vinyl Set|website=[[New Noise Magazine]]|date=November 15, 2019|language=en|access-date=August 11, 2023}}</ref> |
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<ref name=":0">{{Cite news|url=https://www.latimes.com/archives/la-xpm-1988-10-03-fi-2585-story.html|title=The Second Time Around|last=BROOKS|first=NANCY RIVERA|date=1988-10-03|work=Los Angeles Times|access-date=2018-03-11|language=en-US|issn=0458-3035}}</ref> |
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<ref name="laweekly_5399544">{{Cite web|url=http://www.laweekly.com/music/10-rock-classifieds-that-changed-music-history-5399544|title=10 Rock Classifieds That Changed Music History|date=24 February 2015}}</ref> |
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</references> |
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==External links== |
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* {{Official Website|http://www.recycler.com/}} |
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{{DEFAULTSORT:Recycler}} |
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{{website-stub}} |
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[[Category:Newspapers established in 1973]] |
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[[Category:1973 establishments in California]] |
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Latest revision as of 19:09, 2 October 2024
 | This article contains promotional content. (July 2017) |
The Recycler was a U.S. newspaper first published, in July 1973, under the name E-Z Buy E-Z Sell by the Canadians Gunter and Nancy Schaldach after they moved to Los Angeles, California, and modeled after a similar publication in Vancouver.
It started as a biweekly, mimeographed, 16-page publication. The intention was to sell the paper for 25 cents, but most of the initial 15,000 copies were given away for free. "At the beginning it was kind of a chicken-egg thing," recalled John Dorman, who joined the operation in 1974. "People would buy it to get access to advertising, but there weren't very many ads. But we had to sell papers to get ads."[1]
The name was changed to The Recycler to capitalize on the popularity of recycling in the early 1970s.
By 1975, the paper had become profitable, and started being published weekly. The sale of display ads became an important source of revenue, and the company was able to hire its first full-time salesperson.
By the 1980s, The Recycler was published in seven editions, covering L.A., the San Fernando Valley, the South Bay, the San Gabriel Valley, Orange County, San Diego and the Inland Empire.
In 1988, the paper was sold in over 6,000 stores, and had a weekly readership of more than 540,000. By then, the company had more than 200 employees, plus another 120 who worked for McDuck Distribution. Single copies of the paper retailed for 55 cents to $1.25, depending on the edition.
A sister publication, Photo Buys Weekly, which featured ads accompanied by a photograph, was started in 1982.[2] The publication was bought by the Los Angeles Times in 1997. They came in, cleaned the house of managers and employees, and destroyed the family environment the Recycler classifieds were known for. They soon put the publication on a death march.
The Recycler classified newspaper helped launch the careers of many Los Angeles bands, including Dead Kennedys, The Bangles, Guns N' Roses, Metallica, Mötley Crüe, and Hole. The company was sold by the Los Angeles Times to Target Media Partners in 2007 is now located in North Hollywood, California.[3] The Recycler was relaunched in 2010 as a website.
Influence on music
[edit]James Hetfield responded to an advertisement in the magazine written by Lars Ulrich, founding Metallica.[4][5] Mick Mars entered Mötley Crüe after Nikki Sixx responded to an advertisement Mick placed in the magazine that read, "Loud, rude, and aggressive guitarist available."[6] Slash answered an ad in The Recycler to join Guns N' Roses from Izzy Stradlin.[5] Eric Erlandson responded to an advertisement created by Hole frontwoman Courtney Love in 1989: "I want to start a band. My influences are Big Black, Sonic Youth, and Fleetwood Mac."[7] Dead Kennedys formed in 1978 after vocalist Eric Boucher responded to an advertisement placed in The Recycler by guitarist Raymond Pepperell.[8]
References
[edit]- ^ "Archives". Los Angeles Times.
- ^ BROOKS, NANCY RIVERA (1988-10-03). "The Second Time Around". Los Angeles Times. ISSN 0458-3035. Retrieved 2018-03-11.
- ^ "Executive Team".
- ^ "When James Hetfield Met Lars Ulrich".
- ^ a b "10 Rock Classifieds That Changed Music History". 24 February 2015.
- ^ Lee, Tommy; Mars, Mick; Neil, Vince; Sixx, Nikki; Strauss, Neil (2002) [2001]. The Dirt: Confessions of the World's Most Notorious Rock Band (reprint, illustrated ed.). HarperCollins. p. 40. ISBN 0-06-098915-7. OCLC 212381899. Retrieved February 7, 2022.
- ^ Brite, Poppy Z. (1998). Courtney Love: The Real Story. Simon & Schuster. p. 100. ISBN 978-0-684-84800-6.
- ^ Lay, Nathaniel (November 15, 2019). "NEWS: Dead Kennedys Celebrate 40 Years With Limited Edition Vinyl Set". New Noise Magazine. Retrieved August 11, 2023.