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L. Ron Hubbard has never had a book on the New York Times bestsellers list
Like it or not, all of the books did indeed make the NY Times bestseller list
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==Sales controversy==
==Sales controversy==


The ''Mission Earth'' books were a major sales success, particularly the earlier volumes in the series, with all individual volumes reaching the [[New York Times bestseller list]]. The extent to which this reflects actual popularity is strongly questioned.<ref name="costly">{{cite web |url = http://www.latimes.com/news/local/la-scientology062890,1,737186,full.story |title = Costly Strategy Continues to Turn Out Bestsellers |accessdate = 2007-07-30 |last = Welkos |first = Robert W. |coauthors = Sappell, Joel |date = [[1990-06-28]] |work = The Scientology Story |publisher = [[Los Angeles Times]]}}</ref>
The ''Mission Earth'' books were a major sales success, particularly the earlier volumes in the series, with all individual volumes reaching the [[New York Times bestseller list]]<ref>[[New York Times bestseller list|''New York Times'' bestseller list]] entries for the ''Mission Earth'' books: [http://query.nytimes.com/gst/fullpage.html?res=940DE1DB1738F931A25755C0A96E948260 1],[http://query.nytimes.com/search/query?frow=0&n=10&srcht=s&query=%22black+genesis%22+hubbard&srchst=nyt&submit.x=17&submit.y=10&submit=sub&hdlquery=&bylquery=&daterange=full&mon1=01&day1=01&year1=1981&mon2=12&day2=27&year2=2007 2],[http://query.nytimes.com/search/query?frow=0&n=10&srcht=s&query=%22the+enemy+within%22+hubbard&srchst=nyt&submit.x=13&submit.y=2&submit=sub&hdlquery=&bylquery=&daterange=full&mon1=01&day1=01&year1=1981&mon2=12&day2=27&year2=2007 3],[http://query.nytimes.com/search/query?frow=0&n=10&srcht=s&query=%22an+alien+affair%22+hubbard&srchst=nyt&submit.x=33&submit.y=6&submit=sub&hdlquery=&bylquery=&daterange=full&mon1=01&day1=01&year1=1981&mon2=12&day2=27&year2=2007 4],[http://query.nytimes.com/search/query?frow=0&n=10&srcht=s&query=%22fortune+of+fear%22+hubbard&srchst=nyt&submit.x=20&submit.y=13&submit=sub&hdlquery=&bylquery=&daterange=full&mon1=01&day1=01&year1=1981&mon2=12&day2=27&year2=2007 5],[http://query.nytimes.com/gst/fullpage.html?res=9B0DEEDE1330F936A15752C0A961948260 6],[http://query.nytimes.com/search/query?frow=0&n=10&srcht=s&query=%22voyage+of+vengeance%22+hubbard&srchst=nyt&submit.x=23&submit.y=13&submit=sub&hdlquery=&bylquery=&daterange=full&mon1=01&day1=01&year1=1981&mon2=12&day2=27&year2=2007 7],[http://query.nytimes.com/gst/fullpage.html?res=9B0DE3DB1F38F935A2575BC0A961948260 8],[http://query.nytimes.com/gst/fullpage.html?res=940DE7D71F3BF937A35753C1A961948260 9],[http://query.nytimes.com/gst/fullpage.html?res=9B0DE1DB103CF93AA15752C1A961948260 10]</ref>. The extent to which this reflects actual popularity is strongly questioned.<ref name="costly">{{cite web |url = http://www.latimes.com/news/local/la-scientology062890,1,737186,full.story |title = Costly Strategy Continues to Turn Out Bestsellers |accessdate = 2007-07-30 |last = Welkos |first = Robert W. |coauthors = Sappell, Joel |date = [[1990-06-28]] |work = The Scientology Story |publisher = [[Los Angeles Times]]}}</ref>


Best seller lists are based on books ordered by stores, not on books actually sold to customers, which is how books can premiere at number 1 on lists, as the books are ordered before they are released. This method had been demonstrated decades before by radio personality [[Jean Shepherd]] who got the wholly imaginary book ''[[I, Libertine]]'' onto the best-seller lists with the help of his radio audience (and created such demand that a novel was eventually written to match the details of Shepherd's hoax and published.) Scientologists ordered dozens of copies of Hubbard's books at every store in their area, and the resulting orders drove the books up the charts. The books were never claimed, so in the years following their publication, unprecedented quantities of remaindered ''Mission Earth'' books were delivered to second-hand and discount bookstores for free.
Best seller lists are based on books ordered by stores, not on books actually sold to customers, which is how books can premiere at number 1 on lists, as the books are ordered before they are released. This method had been demonstrated decades before by radio personality [[Jean Shepherd]] who got the wholly imaginary book ''[[I, Libertine]]'' onto the best-seller lists with the help of his radio audience (and created such demand that a novel was eventually written to match the details of Shepherd's hoax and published.) Scientologists ordered dozens of copies of Hubbard's books at every store in their area, and the resulting orders drove the books up the charts. The books were never claimed, so in the years following their publication, unprecedented quantities of remaindered ''Mission Earth'' books were delivered to second-hand and discount bookstores for free.

Revision as of 18:42, 27 December 2007

Cover of Mission Earth volume 1: The Invaders Plan

Mission Earth is a ten-volume science fiction novel by L. Ron Hubbard, founder of the Church of Scientology. It was Hubbard's last work of fiction and all volumes after the first were published posthumously. The series has received almost universal critical condemnation. Reports of chart rigging raise questions about the validity of the sales figures [1].

Mission Earth is not a series of ten novels, but a single 1.2 million word novel cut into ten parts for publication. It is one of the longest novels in any language. [citation needed]

Following Hubbard's tradition of inventing new words to promote his ideas (see Scientology beliefs and practices), the series' publisher, Bridge Publications (the publishing arm of the Church of Scientology), coined the word dekalogy, meaning "a series of ten books," to describe and promote the novel.

Introduction

Robert Vaughn Young wrote a lengthy introduction (under Hubbard's name) to the first volume stating that the novel was meant as a satire and that Hubbard's intent was to "poke barbs" at certain segments of present-day society.

Young has also claimed that Hubbard had submitted the book to his subordinates as a single, large whole, with the recommendation that the opus "might need to be split up into volumes". According to Young, Hubbard had thought of a trilogy, but the decision was made that more money would be generated by the sale of ten regular sized novels instead of three giant ones. In order to facilitate this, Young (who, it has been argued, had served the Scientology organization by ghost-writing written interviews for the media), was tapped to write two of the features that graced the beginning of each of the ten volumes: The Voltaran Censor's Disclaimer, and the Voltaran Translator's Preface, which is submitted by "54 Charlee Nine", a Voltaran Translator robot, who explains that any kind of profanity or obscenity must be translated as (bleep).

Plot summary

The books are written as the confessions of Soltan Gris, an agent of Lombar Hisst, as an exposé. Each book begins with a disclaimer from Lord Invay, the head Censor, denying the existence of planet Earth and denouncing the story as rankest fiction, despite the inclusion of characters who are real and known public figures in the novel's fictional world, such as Jettero Heller and the Countess Krak.

The Voltar Confederacy wishes to conquer the planet Earth, which they regard as an important potential base on the main route of their planned invasion of the galactic centre. The conquest of Earth is scheduled for over 100 years in the future, but the Grand Council of Voltar becomes convinced that it must send a mission to prevent Earth from destroying itself, so as not to disrupt the future timetable of conquest. The mission is assigned to Fleet Combat Engineer Jettero Heller, a character of perfection and incorruptibility. Soon after reaching Earth, he heads to New York City. He investigates why Earth is self-destructing, unaware that he is being tracked and that factions on Voltar want his mission to fail.

Unknown to Heller, Earth is also the base for a secret plan put into action by the insane, diabolically evil Lombar Hisst to seize the throne of the Empire of Voltar for himself. Hisst has been importing illegal narcotic drugs from Earth and using them to enslave the entire population of aristocratic heads of government on Voltar. By turning the entire government into drug addicts, Hisst plans to take control of the Empire for himself. Because of Earth's role as a supplier of drugs, Hisst decides that Heller's mission to save the planet must not succeed.

Lombar Hisst assigns a cowardly, sadistic, greedy stooge named Soltan Gris to head the mission to Earth, in order to sabotage it and destroy Jettero Heller. The majority of the story is told from Gris' point of view, with an emphasis on the comical situations Gris ends up in as he tries to stop Heller. Over the course of the novel, Gris finds himself in possession of twelve tons of pure gold, which he tries to launder through a Swiss bank account in order to keep it all for himself; he becomes a prisoner of two man-hating lesbians (who end up marrying Gris after he rapes them and thereby "cures" them of their lesbianism); he repeatedly finds himself losing large amounts of money, becoming broke, and having to concoct wild schemes to save himself from his creditors; he has an affair with a young nymphomaniac teenage girl whom he cannot escape; he hires a hit man to kill Heller's fiancé, only to stumble through the affair and end up being a target for the hit man himself; he embarks on a long cruise through the Mediterranean Sea (mirroring Hubbard's own voyages through the area in the 1970s); and finally, Gris becomes the target after Heller realizes that he is behind the operation to disrupt his mission.

Heller's investigations of Earth soon reveal to him that the entire planet is in the grip of a vast organized corporate conspiracy headed by the Rockecenter corporation and its head, Delbert John Rockecenter (the similarity to "John D. Rockefeller" is one of many blatant puns and references included in the series by Hubbard). Rockecenter is the head of a vast oil-producing corporation that keeps the population of Earth under control by using drugs and rock and roll music to keep the population sedate. (Rock music is used in the novel to spread sexual deviancy, especially homosexuality, among the population of Earth.)

Heller's attempts to break the demonic control of Earth by Rockecenter make him a target, and the corporation uses its most dangerous weapons to destroy him: psychiatry and psychology, and a mad, idealistic public relations genius by the name of J. Walter Madison (known as "J. Warbler Madman"). Madison initiates a wide-reaching public relations campaign to make Heller known to the world as the "Whiz Kid," but results in destroying Heller's reputation so that all of Heller's efforts to save the planet come to naught, as Madison's employer, Rockecenter, wanted. Fortunately, Heller's outstanding skills and abilities are reinforced by the arrival on Earth of his fiancée, the Countess Krak, and the alliance and friendship of the Mafia — specifically the Corleone family.

After a series of world-shattering events, which include the impact of an ice meteor on the Soviet Union, the world's entire oil supply being turned radioactive, and a black hole orbiting the Earth (providing free energy for Heller to harness and make available to the world), Heller returns to Voltar to find that not only have Lombar Hisst's plans to enslave the government nearly succeeded, but Madison the PR madman has been loosed on the empire of Voltar and is in the process of starting a galactic civil war.

After the defeat of Hisst and Madison, a massive cover-up operation commences to wipe out the effects of PR, psychology and psychiatry from Voltar's empire. All mention of these subjects is censored and the planet Earth is eradicated from all star charts and similar items. As far as the Voltarans are concerned, there is no such place as planet Earth.

Critical reactions

In spite of its sales success, Mission Earth was lambasted by critics, receiving many negative reviews. It is frequently cited within science fiction circles as one of the worst science fiction novels of all time. The influential Encyclopedia of Science Fiction comments on the series as "one of the great embarrassments of modern science fiction." More forgiving literary critics usually cite Battlefield Earth as Hubbard's best work of the later years of his life. (i.e. better than Mission Earth, his only other later work).

The New York Times review of the first volume, The Invaders' Plan, describes it as "... a paralyzingly slow-moving adventure enlivened by interludes of kinky sex, sendups of effeminate homosexuals and a disregard of conventional grammar so global as to suggest a satire on the possibility of communication through language."[1]

In L. Ron Hubbard and Scientology, a survey of Hubbard's literary career, Marco Frenschkowski of the Johannes Gutenberg University of Mainz described the Mission Earth series:[2]

The satire is not humorous, but biting and harsh, which makes the novels not easy to read. Also Hubbard somehow had lost contact with developing narrative techniques: he writes exactly as he had done 40 years earlier. When read as entertainment Mission Earth is disappointing: it does not entertain. Many of the scenes (especially some sexual encounters) are incredibly grotesque, not in a pornographic sense, but they are violently aggressive about modern American ideals. The Mission Earth novels on the whole are a subversive, harsh, poignant attack on American society in the 1980s. As such they have so far received almost no attention, which perhaps they do deserve a bit more. They also have some quite interesting characters, especially when read with a deconstructionist approach. These 11 later novels by Hubbard are not Scientology propaganda literature, but have some topics in common, especially the very strong opposition against 20th century psychology and psychiatry, which is seen as a major source of evil. All open allusions to Scientology are strictly avoided. They are not as successful in their use of suspense and humour as Hubbard's early tales, but have to say perhaps more about the complex personality of their author.

In 1991, the town of Dalton, Georgia attempted to remove the Mission Earth books from its public library, citing what was described as "repeated passages involving chronic masochism, child abuse, homosexuality, necromancy, bloody murder, and other things that are anti-social, perverted, and anti-everything." The attempt was unsuccessful, though this placed the Mission Earth series into the category of banned books that have been challenged in the United States. [2]

Sales controversy

The Mission Earth books were a major sales success, particularly the earlier volumes in the series, with all individual volumes reaching the New York Times bestseller list[3]. The extent to which this reflects actual popularity is strongly questioned.[4]

Best seller lists are based on books ordered by stores, not on books actually sold to customers, which is how books can premiere at number 1 on lists, as the books are ordered before they are released. This method had been demonstrated decades before by radio personality Jean Shepherd who got the wholly imaginary book I, Libertine onto the best-seller lists with the help of his radio audience (and created such demand that a novel was eventually written to match the details of Shepherd's hoax and published.) Scientologists ordered dozens of copies of Hubbard's books at every store in their area, and the resulting orders drove the books up the charts. The books were never claimed, so in the years following their publication, unprecedented quantities of remaindered Mission Earth books were delivered to second-hand and discount bookstores for free.

A large number of booksellers, publishing executives, and former Scientologists state that, as with other Hubbard books, the Church of Scientology engaged in a massive book-buying campaign, similar to the campaign to promote Battlefield Earth, so as to deliberately inflate sales of the series in order to promote it as a best-selling literary work. Stories of the books being sent to stores with another store's price tags circulated in the science fiction fan community.

In a two-year span, Hubbard logged 14 consecutive books on the New York Times list. Adam Clymer, a New York Times executive, said that, while the books have been sold in sufficient numbers to justify their bestseller status, "we don't know to whom they were sold." He said the newspaper uncovered no instances in which vast quantities of books were being sold to single individuals.[4]

Artwork

The cover artwork on the paperback version of An Alien Affair (volume 4) published by Bridge Publications shows an eye with Earth in the iris. On the paperback published by New Era Publications, this picture is on the cover of The Enemy Within (volume 3). The Bridge edition of The Enemy Within shows a man in front of a car with a city in the background, and the New Era edition of An Alien Affair shows a revolver with Earth in the background.

Volumes

  1. The Invaders Plan (October 1985, ISBN 1-59212-022-9), 559 pages
  2. Black Genesis (March 1986, ISBN 1-59212-023-7), 431 pages
  3. The Enemy Within (May 1986, ISBN 1-59212-024-5), 393 pages
  4. An Alien Affair (August 1986, ISBN 1-59212-025-3), 329 pages
  5. Fortune of Fear (October 1986, ISBN 1-59212-026-1), 329 pages
  6. Death Quest (January 1987, ISBN 1-59212-027-X), 490 pages
  7. Voyage of Vengeance (May 1987, ISBN 1-59212-028-8), 381 pages
  8. Disaster (June 1987, ISBN 1-59212-029-6), 337 pages
  9. Villainy Victorious (September 1987, ISBN 1-59212-030-X), 410 pages
  10. The Doomed Planet (September 1987, ISBN 1-59212-031-8), 333 pages

Page counts are from hardcover editions, and total 3992 pages.

Notes

  1. ^ Jonas, Gerald (1986-01-12). "Science Fiction". New York Times. p. BR22. Retrieved 2006-09-07. {{cite news}}: Check date values in: |date= (help); More than one of |author= and |last= specified (help)
  2. ^ Frenschkowski, Marco (1999). "L. Ron Hubbard and Scientology: An annotated bibliographical survey of primary and selected secondary literature". Marburg Journal of Religion. 4 (1). Retrieved 2006-11-10. {{cite journal}}: Unknown parameter |month= ignored (help)
  3. ^ New York Times bestseller list entries for the Mission Earth books: 1,2,3,4,5,6,7,8,9,10
  4. ^ a b Welkos, Robert W. (1990-06-28). "Costly Strategy Continues to Turn Out Bestsellers". The Scientology Story. Los Angeles Times. Retrieved 2007-07-30. {{cite web}}: Check date values in: |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)

References