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{{For|information about the primary active ingredient of most Advil|Ibruprofen}}
{{For|information about the primary active ingredient of most Advil|Ibruprofen}}
[[File:Advil Pills (48609832971).jpg|thumb|A version of Advil [[Tablet (pharmacy)|tablets]]]]
[[File:Advil Pills (48609832971).jpg|thumb|A version of Advil [[Tablet (pharmacy)|tablets]]]]
'''Advil''' is primarily a brand of [[Ibuprofen]] (a [[pain reliever]] in the [[non-steroidal anti-inflammatory drug]] category).<ref name=britannica> Britannica, T. Editors of Encyclopaedia. "ibuprofen." ''Encyclopedia Britannica''. https://www.britannica.com/science/ibuprofen.</ref> The brand first entered the American market in 1984 through [[Whitehall-Robins|Whitehall]]<ref name=cases>{{cite book | title=Pharmaceutical Marketing: Strategy and Cases | publisher=CRC Press | author=Smith, Mickey C. | year=1991 | pages=319 | isbn=9781439810910}}</ref> (itself a division of [[Wyeth]], which was purchased by [[Pfizer]] in 2009),<ref name="nature">Sheridan, C. "Pfizer swallows Wyeth, validates niche buster." ''Nat Biotechnol'' '''27''', 218–219 (2009). https://doi.org/10.1038/nbt0309-218.</ref> the same year Ibuprofen gained [[Food and Drug Administration]] approval for [[over-the-counter]] sales in the United States (being available via prescription since 1974).<ref name="nineteen Eighty-Four">{{cite news | url=https://nyti.ms/4d9wgcC | title=Scramble Over Pain Relievers | work=The New York Times | date=June 4, 1984 | author=Hollie, Pamela G. | location=p. D1}}</ref> Within ten years of having a market presence, it outsold [[Aspirin]] and was a fierce competitor to [[Tylenol (brand)|Tylenol]].<ref name="excellence">{{cite book | title=Icons of the American Marketplace: Consumer Brand Excellence | publisher=American Benchmark Press | year=2007 | pages=8 | isbn=9780307383457}}</ref> In the mid-1990s, for example, it held 13% of the multibillion-dollar over-the-counter American market for [[analgesics]].<ref name="ibuprofen">{{cite book | title=Ibuprofen: A Critical Bibliographic Review | publisher=CRC Press | author=Rainsford, Kim D. | year=2003 | pages=424 | isbn=9780203362587}}</ref> Advil has been called a "megabrand" because it offers various "products for a wide range of pain, head cold, and sleep problems."<ref name="insights">McQueen, Josh (2012). ''Building Brand Trust: Discovering the Advertising Insights Behind Great Brands''. Xlibris Corporation. p. 292. [[ISBN (identifier)|ISBN]] [[Special:BookSources/9781477105023|9781477105023]].</ref> Marketing campaigns for the brand (some including celebrities like [[Regis Philbin]]) have pushed slogans such as "Take Action. Take Advil." and have been presented under the premise of "True Advil Stories";<ref name="philbin">{{cite book | title=Are Your Prescriptions Killing You?: How to Prevent Dangerous Interactions, Avoid Deadly Side Effects, and Be Healthier with Fewer Drugs | publisher=Simon and Schuster | author=Neel Jr., Armon B. & Hogan, Bill | year=2013 | pages=105 | isbn=9781451608403}}</ref> the brand has also been involved in sponsorship deals such as with [[Major League Pickleball]].<ref name="pickleball">{{cite news | url=https://www.sportsbusinessjournal.com/Articles/2024/06/25/major-league-pickleball-advil-sponsor | title=Major League Pickleball adds Advil as sponsor | work=Sports Business Journal | date=June 5, 2024 | author=Schaefer, Rob}}</ref>
'''Advil''' is primarily a brand of [[Ibuprofen]] (a [[pain reliever]] in the [[non-steroidal anti-inflammatory drug]] category).<ref name=britannica> Britannica, T. Editors of Encyclopaedia. [https://www.britannica.com/science/ibuprofen "ibuprofen."] ''Encyclopedia Britannica''.</ref> The brand first entered the American market in 1984 through [[Whitehall-Robins|Whitehall]]<ref name=cases>{{cite book | title=Pharmaceutical Marketing: Strategy and Cases | publisher=CRC Press | author=Smith, Mickey C. | year=1991 | pages=319 | isbn=9781439810910}}</ref> (itself a division of [[Wyeth]], which was purchased by [[Pfizer]] in 2009),<ref name="nature">Sheridan, C. "Pfizer swallows Wyeth, validates niche buster." ''Nat Biotechnol'' '''27''', 218–219 (2009). https://doi.org/10.1038/nbt0309-218.</ref> the same year Ibuprofen gained [[Food and Drug Administration]] approval for [[over-the-counter]] sales in the United States (being available via prescription since 1974).<ref name="nineteen Eighty-Four">{{cite news | url=https://nyti.ms/4d9wgcC | title=Scramble Over Pain Relievers | work=The New York Times | date=June 4, 1984 | author=Hollie, Pamela G. | location=p. D1}}</ref> Within ten years of having a market presence, it outsold [[Aspirin]] and was a fierce competitor to [[Tylenol (brand)|Tylenol]].<ref name="excellence">{{cite book | title=Icons of the American Marketplace: Consumer Brand Excellence | publisher=American Benchmark Press | year=2007 | pages=8 | isbn=9780307383457}}</ref> In the mid-1990s, for example, it held 13% of the multibillion-dollar over-the-counter American market for [[analgesics]].<ref name="ibuprofen">{{cite book | title=Ibuprofen: A Critical Bibliographic Review | publisher=CRC Press | author=Rainsford, Kim D. | year=2003 | pages=424 | isbn=9780203362587}}</ref> Advil has been called a "megabrand" because it offers various "products for a wide range of pain, head cold, and sleep problems."<ref name="insights">McQueen, Josh (2012). ''Building Brand Trust: Discovering the Advertising Insights Behind Great Brands''. Xlibris Corporation. p. 292. [[ISBN (identifier)|ISBN]] [[Special:BookSources/9781477105023|9781477105023]].</ref> Marketing campaigns for the brand (some including celebrities like [[Regis Philbin]]) have pushed slogans such as "Take Action. Take Advil." and have been presented under the premise of "True Advil Stories";<ref name="philbin">{{cite book | title=Are Your Prescriptions Killing You?: How to Prevent Dangerous Interactions, Avoid Deadly Side Effects, and Be Healthier with Fewer Drugs | publisher=Simon and Schuster | author=Neel Jr., Armon B. & Hogan, Bill | year=2013 | pages=105 | isbn=9781451608403}}</ref> the brand has also been involved in sponsorship deals such as with [[Major League Pickleball]].<ref name="pickleball">{{cite news | url=https://www.sportsbusinessjournal.com/Articles/2024/06/25/major-league-pickleball-advil-sponsor | title=Major League Pickleball adds Advil as sponsor | work=Sports Business Journal | date=June 5, 2024 | author=Schaefer, Rob}}</ref>


==Varieties==
==Varieties==

Revision as of 05:50, 20 September 2024

For information about the primary active ingredient of most Advil, see Ibruprofen.
A version of Advil tablets

Advil is primarily a brand of Ibuprofen (a pain reliever in the non-steroidal anti-inflammatory drug category).[1] The brand first entered the American market in 1984 through Whitehall[2] (itself a division of Wyeth, which was purchased by Pfizer in 2009),[3] the same year Ibuprofen gained Food and Drug Administration approval for over-the-counter sales in the United States (being available via prescription since 1974).[4] Within ten years of having a market presence, it outsold Aspirin and was a fierce competitor to Tylenol.[5] In the mid-1990s, for example, it held 13% of the multibillion-dollar over-the-counter American market for analgesics.[6] Advil has been called a "megabrand" because it offers various "products for a wide range of pain, head cold, and sleep problems."[7] Marketing campaigns for the brand (some including celebrities like Regis Philbin) have pushed slogans such as "Take Action. Take Advil." and have been presented under the premise of "True Advil Stories";[8] the brand has also been involved in sponsorship deals such as with Major League Pickleball.[9]

Varieties

One variety of Advil

As of 2023, there are 23 varieties of Advil available on the U.S. market including:[10]

  • Advil
  • Advil PM (Diphenhydramine)
  • Advil Allergy And Congestion Relief
  • Advil Allergy Sinus
  • Advil Cold And Sinus
  • Advil Congestion Relief
  • Advil Dual Action With Acetaminophen (Ibuprofen/acetaminophen)
  • Advil Liqui-Gels
  • Advil Migraine Liqui-Gels
  • Advil Multi-Symptom Cold & Flu
  • Children's Advil
  • Children's Advil Allergy Sinus
  • Children's Advil Cold
  • Flavored Children's Advil
  • Infant's Advil
  • Junior Strength Advil
  • Pediatric Advil

See also

References

  1. ^ Britannica, T. Editors of Encyclopaedia. "ibuprofen." Encyclopedia Britannica.
  2. ^ Smith, Mickey C. (1991). Pharmaceutical Marketing: Strategy and Cases. CRC Press. p. 319. ISBN 9781439810910.
  3. ^ Sheridan, C. "Pfizer swallows Wyeth, validates niche buster." Nat Biotechnol 27, 218–219 (2009). https://doi.org/10.1038/nbt0309-218.
  4. ^ Hollie, Pamela G. (June 4, 1984). "Scramble Over Pain Relievers". The New York Times. p. D1.{{cite news}}: CS1 maint: location (link)
  5. ^ Icons of the American Marketplace: Consumer Brand Excellence. American Benchmark Press. 2007. p. 8. ISBN 9780307383457.
  6. ^ Rainsford, Kim D. (2003). Ibuprofen: A Critical Bibliographic Review. CRC Press. p. 424. ISBN 9780203362587.
  7. ^ McQueen, Josh (2012). Building Brand Trust: Discovering the Advertising Insights Behind Great Brands. Xlibris Corporation. p. 292. ISBN 9781477105023.
  8. ^ Neel Jr., Armon B. & Hogan, Bill (2013). Are Your Prescriptions Killing You?: How to Prevent Dangerous Interactions, Avoid Deadly Side Effects, and Be Healthier with Fewer Drugs. Simon and Schuster. p. 105. ISBN 9781451608403.{{cite book}}: CS1 maint: multiple names: authors list (link)
  9. ^ Schaefer, Rob (June 5, 2024). "Major League Pickleball adds Advil as sponsor". Sports Business Journal.
  10. ^ Approved Drug Products With Therapeutic Equivalence Evaluations (Orange Book) (44 ed.). Food and Drug Administration. 2024.
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