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Subscription fees ranged from £9.99 to £27.99 a month, with the first week free of charge, players had a wide range of games to choose from Top Roll, UKBingo and Popster. These games were designed exclusively by [[GameLogic]].<ref name="gamelogic">{{cite web|url=http://www.generalcatalyst.com/news/view/180|title=GameLogic Powers Harrah's UK Internet Venture|accessdate=2007-05-15}}</ref> Harrah’s also had a UK license to run Wingo on the site<ref>{{cite web|url=http://www.casino.co.uk/textonly/harrahs-to-launch-womens-gambling-site-from-uk.htm|title=Harrah’s to launch women’s gambling site from UK|accessdate=2007-05-18}}</ref>.
Subscription fees ranged from £9.99 to £27.99 a month, with the first week free of charge, players had a wide range of games to choose from Top Roll, UKBingo and Popster. These games were designed exclusively by [[GameLogic]].<ref name="gamelogic">{{cite web|url=http://www.generalcatalyst.com/news/view/180|title=GameLogic Powers Harrah's UK Internet Venture|accessdate=2007-05-15}}</ref> Harrah’s also had a UK license to run Wingo on the site<ref>{{cite web|url=http://www.casino.co.uk/textonly/harrahs-to-launch-womens-gambling-site-from-uk.htm|title=Harrah’s to launch women’s gambling site from UK|accessdate=2007-05-18}}</ref>.


LuckyMe was licensed by the [[Alderney Gaming Control Commission]]. At the time, several other high-profile websites were also based in [[Alderney]], including [[Sky Bet Vegas]], [[Virgin Games]] and [[Hard Rock Casino]].
LuckyMe was licensed by the [[Alderney Gambling Control Commission]]. At the time, several other high-profile websites were also based in [[Alderney]], including [[Sky Bet Vegas]], [[Virgin Games]] and [[Hard Rock Casino]].


The site featured a sophisticated identification process that prohibited bets from U.S. residents as well as from other countries where Internet gambling is prohibited.<ref>{{cite web|url=http://www.quova.com/page.php?id=33&news_id=84|title=Harrah’s Chooses Quova|accessdate=2007-05-18}}</ref>.
The site featured a sophisticated identification process that prohibited bets from U.S. residents as well as from other countries where Internet gambling is prohibited.<ref>{{cite web|url=http://www.quova.com/page.php?id=33&news_id=84|title=Harrah’s Chooses Quova|accessdate=2007-05-18}}</ref>.

Revision as of 10:37, 19 May 2007

LuckyMe logo.
LuckyMe logo.
File:Screen 25.gif
Screenshot of the LuckyMe website.

LuckyMe.co.uk was an attempt by the US operator Harrah's Entertainment to gain a foothold in the online casino market without angering US gaming regulators.[1] Opened in November 2003 to British casino players, the casino portal, which offered over 300 games a day and the chance to win £100,000 a month, was expected to offer players more choice, and kick up some dust in the British online gambling space.[2][3]

Subscription fees ranged from £9.99 to £27.99 a month, with the first week free of charge, players had a wide range of games to choose from Top Roll, UKBingo and Popster. These games were designed exclusively by GameLogic.[4] Harrah’s also had a UK license to run Wingo on the site[5].

LuckyMe was licensed by the Alderney Gambling Control Commission. At the time, several other high-profile websites were also based in Alderney, including Sky Bet Vegas, Virgin Games and Hard Rock Casino.

The site featured a sophisticated identification process that prohibited bets from U.S. residents as well as from other countries where Internet gambling is prohibited.[6].

Problems

In October 2004, the Company suspended the operation of LuckyMe.[7] Harrah's said the closure came as a result of a review of its online operations. Revenues at the female orientated LuckyMe site were not thought to be substantial. Losses related to LuckyMe were reported to be approximately $9.3 million in 2004.[8]

One problem with the subscription model was that, despite an incentivised 'refer-a-friend' scheme being offered, it was not in the players' interest for the site to become popular. While the site remained unknown, it was relatively easy to win large sums of money[9], since there was very little competition.

The firm said it would relaunch in 2005 with a new business model.[10] An obvious departure for the firm would be an online casino, although its existing Alderney license only permits it to offer bingo and soft gaming.

References

  1. ^ "Harrah's betting on Internet gaming". Retrieved 2007-05-18.
  2. ^ "U.S. casino giant launches betting site in U.K." Retrieved 2007-05-18.
  3. ^ "Harrah's launches LuckyMe". Retrieved 2007-05-18.
  4. ^ "GameLogic Powers Harrah's UK Internet Venture". Retrieved 2007-05-15.
  5. ^ "Harrah's to launch women's gambling site from UK". Retrieved 2007-05-18.
  6. ^ "Harrah's Chooses Quova". Retrieved 2007-05-18.
  7. ^ "USPages - Harrah's Entertainment Inc - the best of US business". Retrieved 2007-05-15.
  8. ^ "HARRAHS ENTERTAINMENT INC - HET Annual Report". Retrieved 2007-05-15.
  9. ^ "Luckyme.com : Read reviews and compare prices at Ciao.co.uk". Retrieved 2007-05-15.
  10. ^ "Internet Gambling Licences (Alderney)". Retrieved 2007-05-19.
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