Public Communications Inc.: Difference between revisions
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'''Public Communications Inc. (PCI)''' is a [[Chicago, Illinois]]-based [[public relations]] agency specializing in healthcare, conservation/environment, education and culture/entertainment/sports markets. PCI is a founding partner of [[Worldcom Public Relations Group]]. |
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==History== |
==History== |
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Founded in 1963, PCI is consistently ranked by fee income among the largest independent (non-advertising agency owned) firms in the United States<ref>[http://www.odwyerpr.com/pr_firm_rankings/independents.htm O'Dwyer PR 2007 Independent PR Firm Rankings]</ref>, with more than $4 million in fees billed annually. The agency is also among the 10 largest certified [http://www.wbenc.org Women-Owned Business Enterprise] (WBE) public relations agencies in the United States. |
Founded in 1963, PCI is consistently ranked by fee income among the largest independent (non-advertising agency owned) firms in the United States<ref>[http://www.odwyerpr.com/pr_firm_rankings/independents.htm O'Dwyer PR 2007 Independent PR Firm Rankings]</ref>, with more than $4 million in fees billed annually. The agency is also among the 10 largest certified [http://www.wbenc.org Women-Owned Business Enterprise] (WBE) public relations agencies in the United States. |
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==Clients== |
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PCI’s three owners share more than 65 years of PR experience: |
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[http://www.linkedin.com/pub/3/950/990 '''Dorothy Oliver Pirovano, APR'''], President and CEO, has more than 35 years experience in the field. Pirovano has counseled boards, executives and communications professionals in corporate and non-profit organizations; pharmaceutical, device and biotech firms; medical associations; professional sports teams; educational institutions; and a number of banks, professional service firms, and consumer products companies. Pirovano also provides career coaching to executives. Prior to joining PCI, Pirovano was a reporter and editor at The Daily Herald, which is the third largest daily newspaper in Illinois. She has earned the Accredited Public Relations ([[APR]]) designation of the [[Public Relations Society of America]] and is a member of the [[American Association for the Advancement of Science]], the American Association of Medical Society Executives and the [[Society of Professional Journalists]]. Pirovano has earned four Silver Anvil awards in marketing from the Public Relations Society of America; the Edwin J. Shaughnessy Quality of Life Award, Gold and Silver Trumpets and Merit awards from the Publicity Club of Chicago; and CIPRA awards from Inside PR magazine. |
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[http://www.linkedin.com/pub/7/812/393 '''Ruth Mugalian'''], Principal, joined PCI in 1984 after a career as a reporter, feature writer and editor at The Daily Herald. Mugalian has managed a wide range of public relations campaigns from consumer product launches to branding and reputation management assignments and has particular expertise in spokesperson training, media relations, issues management, and crisis communications for non-profit and corporate clients. She has considerable experience working in healthcare and has developed programs for a number of medical and dental associations in specialties that include asthma and allergies, dermatology, endodontics, heart rhythm disorders, and physical rehabilitation. Mugalian has also worked with educational institutions and associations, government agencies and religious orders and dioceses. |
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[http://www.linkedin.com/pub/1/486/768 '''Jill Allread, APR'''], Principal, assists a variety of clients with issues management, nonprofit communication strategies, spokespersons training and strategic planning and facilitation. She manages PCI’s conservation and environmental practice and has provided strategic counsel and issues management to national and Chicago-based clients, including the Association of Zoos and Aquariums, the Alliance of Marine Mammal Parks and Aquariums, the National Elephant Center, and more than 25 zoos and aquariums, including Lincoln Park Zoo, John G. Shedd Aquarium, and the Chicago Zoological Society. Prior to joining PCI, Allread was metropolitan editor for The Fort Wayne Journal-Gazette and served as director of public affairs and public relations at the Brookfield Zoo in Chicago. Allread has earned the APR designation from the Public Relations Society of America and has earned numerous regional and national communications awards, including nine PRSA Silver and Bronze Anvil awards; PR News Platinum and Nonprofit PR awards for crisis management; the Edwin J. Shaughnessy Quality of Life Award<ref>[http://www.publicity.org/trumpet2005top.htm Edwin J. Shaughnessy Quality of Life Award]</ref>, Sabre awards and MarCom awards. Allread was honored in 2007 with PRSA’s national [http://media.prsa.org/article_display.cfm?article_id=1121 Paul M. Lund Public Service Award]. |
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==Clients<ref>[http://pcipr.com/clients/clients_alpha.htm PCI client list]</ref>== |
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Healthcare clients represent about 65% of PCI’s business. Among them are device and pharmaceutical companies such as [[Zimmer]] Orthopaedics, [[Baxter Healthcare]] and [[AstraZeneca]]; more than a dozen medical and professional association clients include the American College of Allergy, Asthma and Immunology, the [[Radiological Society of North America]], [[American Academy of Dermatology]], the The [[Infectious Diseases Society of America]] and the [[American Headache Society]]; medical schools, hospitals and healthcare systems including the [[University of North Carolina]] Health Care system; advocacy organizations including the [[AIDS Foundation of Chicago]] and the National Lung Cancer Partnership; and consultants and service providers to the industry. |
Healthcare clients represent about 65% of PCI’s business. Among them are device and pharmaceutical companies such as [[Zimmer]] Orthopaedics, [[Baxter Healthcare]] and [[AstraZeneca]]; more than a dozen medical and professional association clients include the American College of Allergy, Asthma and Immunology, the [[Radiological Society of North America]], [[American Academy of Dermatology]], the The [[Infectious Diseases Society of America]] and the [[American Headache Society]]; medical schools, hospitals and healthcare systems including the [[University of North Carolina]] Health Care system; advocacy organizations including the [[AIDS Foundation of Chicago]] and the National Lung Cancer Partnership; and consultants and service providers to the industry. |
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PCI has worked with many cultural institutions, entertainment and sports clients including the [[Museum of Science and Industry (Chicago)]], the Iowa Transportation Museum, the Peggy Notebaert Nature Museum, [[Newberry Library]], KeyLime Cove Water Resort, [[Six Flags Great America]] (Gurnee, Ill.), [[Major League Baseball]], the John Hancock All-Star FanFest, and the [[Chicago Bulls]], [[Chicago White Sox]] and [[Chicago Rush]]. |
PCI has worked with many cultural institutions, entertainment and sports clients including the [[Museum of Science and Industry (Chicago)]], the Iowa Transportation Museum, the Peggy Notebaert Nature Museum, [[Newberry Library]], KeyLime Cove Water Resort, [[Six Flags Great America]] (Gurnee, Ill.), [[Major League Baseball]], the John Hancock All-Star FanFest, and the [[Chicago Bulls]], [[Chicago White Sox]] and [[Chicago Rush]]. |
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==Awards== |
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==Notable Campaigns== |
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[http://www.zimmer.com Zimmer, Inc.] – media relations to promote launch of the Zimmer® Gender Solutions™ Knee, the first knee replacement designed to fit a woman’s anatomy. |
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[http://www.sheddaquarium.org John G. Shedd Aquarium] – media relations to promote the Sea Star Quest exhibit, making Shedd the most-attended Chicago cultural institution for the 3rd consecutive year |
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[http://www.nba.com/bulls/community/charitabulls.html Bulls Scholars] – created a competitive, after-school initiative in conjunction with the Chicago Bulls that provides advanced education in English and algebra to middle school students |
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John Hancock FanFest – managed media relations that drove record-breaking attendance to this week-long exhibition for fans held in conjunction with Major League Baseball’s All-Star Game |
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[http://www.brookfieldzoo.org Brookfield Zoo] – managed crisis communications following an incident in which a young child fell into the gorilla enclosure |
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[http://www.aidschicago.org AIDS Foundation of Chicago] – media relations to promote annual World of Chocolate benefit |
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[http://www.aad.org American Academy of Dermatology] – media relations supporting an annual screening program for melanoma and skin cancer |
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[http://www.acaai.org American College of Allergy, Asthma and Immunology] – national screening program to identify people with undiagnosed asthma, and public education campaigns on allergies |
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[http://www.rsna.org Radiological Society of North America] - media relations to promote advances in the field |
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[http://www.sixflags.com/greatAmerica/ Six Flags Great America] – media relations and event promotion to open Hurricane Harbor water park |
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==Recent Industry Awards (2007)== |
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'''Shedd Launches Special Exhibit, Lizards and the Komodo King''' - ''John G. Shedd Aquarium''<br /> |
'''Shedd Launches Special Exhibit, Lizards and the Komodo King''' - ''John G. Shedd Aquarium''<br /> |
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{{Reflist}} |
{{Reflist}} |
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==External |
==External links== |
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[http://www.pcipr.com Public Communications Inc. - www.pcipr.com]<br /> |
[http://www.pcipr.com Public Communications Inc. - www.pcipr.com]<br /> |
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[http://www.worldcomgroup.com The Worldcom Group Inc.]<br /> |
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[http://www.worldcomgroup.com/profile.cfm?id=62 PCI’s profile on the Worldcom Group website]<br /> |
[http://www.worldcomgroup.com/profile.cfm?id=62 PCI’s profile on the Worldcom Group website]<br /> |
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[http://www.prsa.org Public Relations Society of America]<br /> |
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[http://www.prnewsonline.com PR News]<br /> |
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[http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7BD83F9111-F527-4E4C-ABBE-9285A7F09CC4%7D PCI’s profile on the O’Dwyer PR Website]<br /> |
[http://www.odwyerpr.com/pr_firms_database/prfirm_detail.htm?prid=%7BD83F9111-F527-4E4C-ABBE-9285A7F09CC4%7D PCI’s profile on the O’Dwyer PR Website]<br /> |
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[http://www.sourcewatch.org/index.php?title=Public_Communications_Inc. PCI’s profile on SourceWatch]<br /> |
[http://www.sourcewatch.org/index.php?title=Public_Communications_Inc. PCI’s profile on SourceWatch]<br /> |
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Revision as of 03:08, 15 April 2008
Public Communications Inc. (PCI) is a Chicago, Illinois-based public relations agency specializing in healthcare, conservation/environment, education and culture/entertainment/sports markets. PCI is a founding partner of Worldcom Public Relations Group.
History
Founded in 1963, PCI is consistently ranked by fee income among the largest independent (non-advertising agency owned) firms in the United States[1], with more than $4 million in fees billed annually. The agency is also among the 10 largest certified Women-Owned Business Enterprise (WBE) public relations agencies in the United States.
Clients
Healthcare clients represent about 65% of PCI’s business. Among them are device and pharmaceutical companies such as Zimmer Orthopaedics, Baxter Healthcare and AstraZeneca; more than a dozen medical and professional association clients include the American College of Allergy, Asthma and Immunology, the Radiological Society of North America, American Academy of Dermatology, the The Infectious Diseases Society of America and the American Headache Society; medical schools, hospitals and healthcare systems including the University of North Carolina Health Care system; advocacy organizations including the AIDS Foundation of Chicago and the National Lung Cancer Partnership; and consultants and service providers to the industry.
Conservation clients of PCI include the Alliance of Marine Mammal Parks and Aquariums, the Association of Zoos and Aquariums, Care of Trees, John G. Shedd Aquarium, The National Elephant Center, Lincoln Park Zoo, Chicago Zoological Society, Brookfield Zoo, and Chicago Wilderness.
Education clients include National-Louis University, Erikson Institute, IES Abroad, British School of Chicago, Guerin Prep and Brother Rice High School (Chicago, Illinois).
PCI has worked with many cultural institutions, entertainment and sports clients including the Museum of Science and Industry (Chicago), the Iowa Transportation Museum, the Peggy Notebaert Nature Museum, Newberry Library, KeyLime Cove Water Resort, Six Flags Great America (Gurnee, Ill.), Major League Baseball, the John Hancock All-Star FanFest, and the Chicago Bulls, Chicago White Sox and Chicago Rush.
Awards
Shedd Launches Special Exhibit, Lizards and the Komodo King - John G. Shedd Aquarium
PRSA National Silver Anvil Award of Excellence[2] - Marketing Consumer Services
MarCom Awards National Platinum Award[3] - Media Relations/Publicity Campaign
MarCom Awards National Platinum Award - Media Kit/Special Event
MarCom Awards National Platinum Award - External Communication Program
Publicity Club of Chicago Silver Trumpet[4] - Marketing
Publicity Club of Chicago Silver Trumpet - Electronic Press Kits
PRSA Chicago Skyline Awards - Integrated Communications
PRSA Chicago Skyline Award - Media Kits
PRSA Chicago Skyline Award - Media Relations
A Knee of Their Own: Zimmer Gender Solutions Knee for Women - Zimmer Inc.
PRSA National Silver Anvil Award of Excellence – Marketing Consumer Products, Healthcare
Publicity Club of Chicago Golden Trumpet[5] - Marketing
PRSA Chicago Skyline Award - Marketing Consumer Products, Healthcare
Get Screened and Breathe Easy - American College of Allergy, Asthma and Immunology
Publicity Club of Chicago Golden Trumpet - Issues Management
PRSA Chicago Skyline Award - Public Service, Associations
American Society of Association Executives Award of Excellence[6]
Keeping Elephants in Our Future - Association of Zoos & Aquariums
PRSA Chicago Skyline Award - Crisis Communications/Issues Management
PR News National Platinum Award[7] – Crisis Communications
PR News National Nonprofit Award[8] – Crisis Communications
Leonardo da Vinci: Man, Inventor, Genius - Museum of Science and Industry
Publicity Club of Chicago Golden Trumpet - Marketing
PRSA Chicago Skyline Award - Events and Observances
Celebrating a Decade of Helping People Breathe Easier - American College of Allergy, Asthma and Immunology
PRSA Chicago Skyline Merit Award - Publications
A World of Chocolate - AIDS Foundation of Chicago
Publicity Club of Chicago Silver Trumpet - Government Affairs
References
- ^ O'Dwyer PR 2007 Independent PR Firm Rankings
- ^ PRSA 2007 Silver Anvil Award of Excellence Winners
- ^ MarCom Awards National Platinum Award
- ^ Publicity Club of Chicago Silver Trumpet Awards
- ^ Publicity Club of Chicago Golden Trumpet Awards
- ^ American Society of Association Executives Award of Excellence
- ^ PR News National Platinum Award
- ^ PR News National Nonprofit Award
External links
Public Communications Inc. - www.pcipr.com
PCI’s profile on the Worldcom Group website
PCI’s profile on the O’Dwyer PR Website
PCI’s profile on SourceWatch
O’Dwyers Ranking of Independent PR Firms