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==The genre==
==The genre==
Fratire features male protagonists, usually in their twenties and thirties, in their quest for masculinity. This can include involvement with women, alcohol and other subjects that may be considered immature by some. The genre was popularized by [[Tucker Max]]'s ''[[I Hope They Serve Beer in Hell]]'' and [[Maddox (writer)|Maddox's]] webpage titled "The Best Page In The Universe and his book ''[[The Alphabet of Manliness]]''. More generally, it is said to include the [[Miller Lite]] [[Man Laws]] and the [[Burger King]] "I Am Man" commercial.<ref>[http://www.youtube.com/watch?v=PbGEOob5x4g ''I am Man - The Double Whopper''] YouTube.com, (November 14, 2006), Retrieved on 2008-09-15</ref><ref>{{cite news | last = Harris| first = Paul| title =
Fratire features male protagonists, usually in their twenties and thirties, in their quest for masculinity. This can include involvement with women, alcohol and other subjects that may be considered immature by some. The genre was popularized by [[Tucker Max]]'s ''[[I Hope They Serve Beer in Hell]]'' and [[Maddox (writer)|Maddox's]] webpage titled "The Best Page In The Universe" and his book ''[[The Alphabet of Manliness]]''. More generally, it is said to include the [[Miller Lite]] [[Man Laws]] and the [[Burger King]] "I Am Man" commercial.<ref>[http://www.youtube.com/watch?v=PbGEOob5x4g ''I am Man - The Double Whopper''] YouTube.com, (November 14, 2006), Retrieved on 2008-09-15</ref><ref>{{cite news | last = Harris| first = Paul| title =
The Menaissance The American male is learning to flex his muscles again
The Menaissance The American male is learning to flex his muscles again
| publisher = The Observer (July 9, 2006)| date =| url = http://www.guardian.co.uk/world/2006/jul/09/paulharris.theobserver| accessdate = 2008-09-14 }}</ref> According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.<ref name="maddox">{{cite web |url = http://www.huffingtonpost.com/tucker-max/pass-the-beer-in-defense_b_22530.html |title = Pass the Beer: In Defense of "Fratire" |publisher = The Huffington Post (August 6, 2006)|author = Tucker Max|date =|accessdate = 2008-02-22}}</ref>
| publisher = The Observer (July 9, 2006)| date =| url = http://www.guardian.co.uk/world/2006/jul/09/paulharris.theobserver| accessdate = 2008-09-14 }}</ref> According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.<ref name="maddox">{{cite web |url = http://www.huffingtonpost.com/tucker-max/pass-the-beer-in-defense_b_22530.html |title = Pass the Beer: In Defense of "Fratire" |publisher = The Huffington Post (August 6, 2006)|author = Tucker Max|date =|accessdate = 2008-02-22}}</ref>

Revision as of 21:44, 6 April 2010

"Fratire" is a term used to denote a type of 21st century non-fiction literature written for and marketed to young men in a politically incorrect and overtly masculine fashion. The genre's two founding authors are George Ouzounian, writing under the pen name Maddox, and Tucker Max.

The genre

Fratire features male protagonists, usually in their twenties and thirties, in their quest for masculinity. This can include involvement with women, alcohol and other subjects that may be considered immature by some. The genre was popularized by Tucker Max's I Hope They Serve Beer in Hell and Maddox's webpage titled "The Best Page In The Universe" and his book The Alphabet of Manliness. More generally, it is said to include the Miller Lite Man Laws and the Burger King "I Am Man" commercial.[1][2] According to one of the authors, "fratire as a genre represents the non-mainstream literary reaction to the feminization of masculinity," although not all the books address this so directly.[3]

Origins of the term

Fratire is a portmanteau of fraternity and satire. The term was introduced by The New York Times reporter Warren St. John in a 2006 article titled Dude, here's my book. Allegedly, it was the only word allowed by the editor.[3][4] Tucker Max, after first hearing the term during a telephone interview with St. John, said,

"Great Holy Jesus. Warren, that is awful. First off, I wasn't in a fraternity. Neither was Maddox. In fact, none of the writers you are profiling in your article was in a frat. Please, call it anything else."[3]

The term aimed to classify the recent publication of male-centric books that focused on alcohol and sexual themes. Publishers continued to push the genre as a sales tactic.[5] After the success of the books published by Max and Maddox, publishers and reporters attempted to capitalize on the trend with new iterations of the word, including "lad lit," "dicklit," "frat-lit" and "menaissance."[6][7]

Criticism of fratire

Melissa Lafsky of The New York Times described the genre as "misogyny for sale."[8] Lafsky wrote that fratire authors were profiting by fueling young male anger concerning societal demands for equality. In a Salon.com interview, Ouzounian said his writing was a nostalgic parody of old-fashioned masculinity and that society had moved too far forward to return to those concepts.[9] In an interview with Public Radio International, Maddox offered the suggestion that the misogyny often associated with the genre of fratire had become more acceptable because women are stronger than they've ever been in society, and that singling out women as the only group not okay to lampoon is a sexist act in itself.[10] In a 2008 editorial, Kira Cochran of the New Statesmen disputed that idea, stating there still remained much inequality between men and women. Cochran called the fratire genre a regression to old-fashioned sexism "presented under the veil of irony."[11]

Authors

See also

References

  1. ^ I am Man - The Double Whopper YouTube.com, (November 14, 2006), Retrieved on 2008-09-15
  2. ^ Harris, Paul. "The Menaissance The American male is learning to flex his muscles again". The Observer (July 9, 2006). Retrieved 2008-09-14.
  3. ^ a b c Tucker Max. "Pass the Beer: In Defense of "Fratire"". The Huffington Post (August 6, 2006). Retrieved 2008-02-22.
  4. ^ St. John, Warren. "Dude, Here's My Book". New York Times (April 16, 2006). Retrieved 2008-02-18.
  5. ^ Fratire products Amazon.com, Retrieved on 2008-09-14
  6. ^ Harkin, James. "The return of the real man". Financial Times (Sept. 19 2006). Retrieved 2008-02-18.
  7. ^ Martens, Ellin. "The Menaissance". Time Magazine (June 11, 2006). Retrieved 2008-02-18.
  8. ^ Melissa Lafsky. "Misogyny For Sale: The New "Frat-Lit" Trend". The Huffington Post, (June 6, 2006). Retrieved 2008-02-22.
  9. ^ Traister, Rebecca It's a man's world Salon.com, (June 2, 2006), retrieved on 2008-09-15
  10. ^ To The Best of our Knowledge. "Save the Males". Public Radio International (June 29, 2006). Retrieved 2008-06-29.
  11. ^ Cochran, Kira. "Retrosexual, or just misogynist?". The New Statesman (June 5, 2008). Retrieved 2008-09-14.
  12. ^ Donovan, "Interview with Neil Strauss author of "The Game"", The Attraction Chronicles, (September 9, 2005). Retrieved on 2009-06-05
  13. ^ Marianne Macdonald, "Girl wanted", The Observer, 9 September 2007
  14. ^ "5 Books You Should Read, If You Have a Penis", The Tokudo Chronicles, tokudu.com, February 23, 2009, Retrieved on 2009-06-14
  15. ^ Lauren Titus, "Dick Masterson", The Courier-Journal, January 1, 2008, Retrieved on 2009-06-14

Other Sources

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