CBS Daytime

Country	United States
Network	CBS
Ownership
Owner	CBS Corporation

CBS Daytime is a daytime television programming block. It's the branding for the CBS Television Network's late morning and early afternoon programming. The block has historically encompassed soap operas and game shows.

The official website of CBS Daytime was shut down in March 2012. However, the programming block is still referenced in the promos.

Schedule

10:00 am – 11:00 am	Let's Make a Deal or Local programming*
11:00 am – 12:00 pm	The Price Is Right
12:30 pm – 1:30 pm	The Young and the Restless
1:30 pm – 2:00 pm	The Bold and the Beautiful
2:00 pm – 3:00 pm	The Talk
3:00 pm – 4:00 pm	Let's Make a Deal or Local programming*

NOTE: All times are Eastern; local schedules may differ.

* Local CBS stations have the option to air Let's Make a Deal at 10 am or 3 pm, as the network provides two separate feeds.

Current programs

Game shows

Let's Make a Deal

• Debut: October 5, 2009
• Replaced program: Guiding Light
• Taping location: Los Angeles, CA
• Host: Wayne Brady
• Announcer: Jonathan Mangum
• Production Company: Hatos-Hall Productions in association with FremantleMedia/RTL Group
• Producing Team: Mike Richards (executive producer), Dan Funk (executive producer), Monty Hall (creative consultant)
• Directing/Writing Team: Lenn Goodside (director)

The Price Is Right

• Debut: September 4, 1972
• Replaced program: The Beverly Hillbillies
• Taping location: Los Angeles, CA
• Host: Drew Carey
• Announcer: George Gray
• Production Company: FremantleMedia/RTL Group
• Producing Team: Mike Richards (executive producer), Adam Sandler (producer), Stan Blits, Sue MacIntyre (co-producers), Vanessa Voss (prize producer), Gina Edwards Nyman (associate producer)
• Directing/Writing Team: Michael Dimich (director)

Soap operas

The Bold and the Beautiful

• Debut: March 23, 1987
• Replaced program: Capitol
• Taping location: Los Angeles, CA
• Creators: William J. Bell, Lee Phillip Bell
• Production company: Bell-Phillip Television Productions Inc.
• Producing team: Bradley Bell (Executive Producer), Rhonda Friedman (Supervising Producer), Edward J. Scott (Supervising Producer), Ron Weaver (Senior Producer), Cynthia J. Popp, (Producer), Adam Dusevoir (Producer), Casey Kasprzyk (Producer)
• Directing team: Michael Stich, Deveney Kelly, Cynthia J. Popp, David Shaughnessy, Jennifer Howard, Steven A. Wacker, Clyde Kaplan, Catherine Sedwick
• Writing team: B. Bell (HW), Kay Alden (co-HW), Teena Booth, Michael Minnis (co-HW), Elizabeth Snyder, Rex M. Best, Tracey Ann Kelly, Patrick Mulcahey, John F. Smith, Adam Dusevoir, Shannon Bradley, Lee Phillip Bell (Long Term Story Advisor)
• Story consultant: P. Mulcahey (replaced Jerry Birn)
• Casting Director: Christy Dooley
• Cast: Texas Battle, Scott Clifton, Don Diamont, Susan Flannery, Jennifer Gareis, Linsey Godfrey, Adam Gregory, Katherine Kelly Lang, Kristolyn Lloyd, Kimberly Matula, John McCook, Alley Mills, Ronn Moss, Aaron D. Spears, Heather Tom, Hunter Tylo, Jacqueline MacInnes Wood, Jacob Young

The Young and the Restless

• Debut: March 26, 1973
• Replaced program: Where the Heart Is
• Taping location: Los Angeles, CA
• Creators: William J. Bell, Lee Phillip Bell
• Production companies: Bell Dramatic Serial Company, Corday Productions Inc. (owns 1% of Y&R), Universal Television, Sony Pictures Television (owns the majority of Y&R)
• Producing team: Maria Arena Bell (Executive Producer), Paul Rauch (Co-Executive Producer), John Fisher (Supervising Producer), Anthony Morina (Supervising Producer), Josh O'Connell (Associate Producer), Matthew J. Olson (Associate Producer)
• Directing team: Mike Denney, Sally McDonald, Peter Brinckerhoff, Dean LaMont, Andrew Lee, Grant A. Johnson, Casey Childs, Conal O'Brien, Habib Azar
• Head writer: Maria Arena Bell
• Co-head writers: Hogan Sheffer, Scott Hamner
• Associate head/breakdown/script writers: Natalie Minardi Slater, Marla Kanelos, Beth Milstein, Paula Cwikly, Sandra Weintraub, Linda Schreiber, Jay Gibson, Amanda L. Beall, Janice Ferri Esser, Tom Casiello, Lisa Connor, Anne Schoettle, Susan Dansby, Greg Ball (G.A nominee; credits: Bones, NYPD Blue, Z.B.: W.C., and The Associates)
• Creative consultant: Bill Bell Jr.
• Casting director: Camille St. Cyr
• Cast: Peter Bergman, Eric Braeden, Jeff Branson, Sharon Case, Jeanne Cooper, Doug Davidson, Eileen Davidson, Melissa Claire Egan, Genie Francis, Daniel Goddard, Michael Graziadei, Jessica Heap, Amelia Heinle, Elizabeth Hendrickson, Blake Hood, Bryton James, Christel Khalil, Jennifer Landon, Christian LeBlanc, Kate Linder, Billy Miller, Julia Pace Mitchell, Debbi Morgan, Joshua Morrow, Michael Muhney, Stephen Nichols, Greg Rikaart, Marcy Rylan, Melody Thomas Scott, Kristoff St. John, Michelle Stafford, Jess Walton, Darnell Williams

Talk show

The Talk

• Debut: October 18, 2010
• Replaced program: As the World Turns
• Taping location: Los Angeles, CA
• Hosts: Julie Chen, Sara Gilbert, Sharon Osbourne, Sheryl Underwood and Aisha Tyler
• Production Company: CBS Productions and Raquel Productions
• Producing Team: John Redmann (executive producer), Sara Gilbert (executive producer)

Executives

Name	Title	Years	Notes
Bud Grant	Vice President of Daytime Programming	1965–1975	He was the head of CBS Daytime programming at the time The Young and the Restless went into development and he gave the show the green light.
Mike Ogiens	Vice President of Daytime Programming	1975–1979	Mike was in charge of CBS Daytime programming by 1978.
Brian Frons	Senior Vice President of Daytime Programming	1979–1983	Brian was in charge of CBS Daytime. Under His Leadership, he canceled Love Of Life (1951–1980), awarded The Young and the Restless to move to a different time slot and eventually expand to a full hour and along with Procter & Gamble decided to cancel Search for Tomorrow (CBS: 1951–1982) in March of 1982, Search went to NBC and was replaced with a new soap opera Capitol (1982–1987). Frons eventually left to work for NBC.
Michael Brockman	Vice President of Daytime Programming	1983–1989	Departed in July 1989 when he left to join ABC Daytime.
Lucy Johnson	Senior Vice President of Daytime Programming	1989–2003	Departed her post at the end of January 2003. Johnson had been with the network for 14 years. At the time of Johnson's departure, CBS president Les Moonves went on record to state "What Lucy has achieved with our daytime lineup may never happen again. To maintain a position of leadership for more than 13 years in any field is an unbelievable accomplishment. To do it in television, where viewing habits can change dramatically, is even more impressive."
Barbara Bloom	Senior Vice President of Daytime Programming	2003–2011	Served as Executive Vice President from January 2003 to February 2011. Bloom reported to Nina Tassler who in turn reported to her boss Nancy Tellem who reported to head CBS president Leslie Moonves. Previously worked as a writer and producer on ABC Daytime. In an unusual move for a network executive, Bloom, a WGA member who used to write for ABC's Port Charles, also wrote breakdowns, and accepted on-screen credit for two episodes of Y&R in 2007. Bloom gave input into the CBS soaps long-term storylines and gave extensive notes on every single outline and script - a practice that had long been in place during her tenure at ABC. She also oversaw the search for a new host of The Price is Right, successfully replacing the retiring Bob Barker with Drew Carey as well as the introduction of CBS' first daytime talk show The Talk.
Richard Mensing	Vice President of Daytime Programming	2003–2008	Mensing was raised in Richmond, VA, and had been with CBS Daytime from 2003–2008 working along side of Barbara Bloom, and was ABC Daytime's Creative Director from 1999–2002. Replaced with Michelle Newman in May 2008.
Michelle Newman	Vice President of Daytime Programming	2008–2012	Replaced Richard Menning while working along side Barbara Bloom. Served as interim Senior Vice President after Bloom left, and until McDaniel was named as the permanent replacement for Bloom.
Angelica McDaniel	Vice President of Daytime Programming	2012–present

Past proposed series

• 1957: The Will to Dream by Doris Frankel about the relationship between an atomic scientist and his wife
• 1964: Roy Winsor created The Widening Circle, a spinoff of The Secret Storm. A pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker.
• 1971: Fred J. Scollay created Absent Without Love.
• 1972: Winifred Wolfe and Mary Harris had a proposal for a one hour serial titled Yesterday's Child...Tomorrow's Adult
• 1982: Beverly Hills
• 1983: Grosse Pointe - set in Michigan; featured competing families in the auto industry and auto racers
• 1986: During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air.
• 1986: The Billionaires by Barbara Bauer and Paul Rauch

Former shows on CBS Daytime

Soap operas

• As the World Turns (1956–2010)
• The Brighter Day (1954–1962)
• Capitol (1982–1987)
• The Clear Horizon (1960–1962)
• The Edge of Night (1956–1975)
• The Egg and I (1951–1952)
• The First Hundred Years (1950–1952)
• Full Circle (1960–1961)
• Guiding Light (1952–2009)
• Hotel Cosmopolitan (1957–1958)
• Love Is A Many Splendored Thing (1967–1973)
• Love of Life (1951–1980)
• Portia Faces Life (1954–1955)
• The Road of Life (1954–1955)
• Search for Tomorrow (1951–1982)
• The Secret Storm (1954–1974)
• The Seeking Heart (1954–1955)
• Valiant Lady (1953–1957)
• Where The Heart Is (1969–1973)
• Woman With A Past (1954)

Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three broadcast network to carry daytime game shows. When NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967-68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the new game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.

Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.

Currently, CBS is carrying two network games – Price and a 2009 revival of Let's Make a Deal. Prior to the revival of Let's Make a Deal, the last game on CBS other than The Price Is Right was the Ray Combs-hosted, 1988 revival of Family Feud, which was cancelled by the network in 1993.

• The $10,000 Pyramid (1973–1974)
• The $25,000 Pyramid (1982–1987, 1988)
• Amateur's Guide to Love (1972)
• Beat the Clock (1957–1958, 1979–1980)
• Blackout (1988)
• Body Language (1984–1986)
• Card Sharks (1986–1989)
• Child's Play (1982–1983)
• Dotto (1958)
• Double Dare (1976–1977)
• Family Feud (1988–1993)
• For Love or Money (1958–1959)
• Gambit (1972–1976)
• Give-n-Take (1975)
• Hollywood's Talking (1973)
• The Joker's Wild (1972–1975)
• Match Game '73-'79 (1973–1979)
• Musical Chairs (1975)
• Now You See It (1974–1975, 1989)
• Pass the Buck (1978)
• Password (1961–1967)
• Press Your Luck (1983–1986)
• Spin-Off (1975)
• Tattletales (1974–1978, 1982–1984)
• Tic-Tac-Dough (1978)
• To Tell the Truth (1962–1968)
• Wheel of Fortune (1989–1991)
• Whew! (1979–1980)

CBS Daytime slogans

• 1981: "Powerful Dramas"
• 1982: "DayDreams"
• 1985-1986: "In the Heat of the Day"
• 1986: "In the Heat of It" (summer slogan)
• 1986-1987: "Rumor Has It"
• 1987-1988: "Can't Get Enough"
• 1988-1989: "Be Tempted"
• 1989-1990: "The Scoop"
• 1990: "The Buzz" (summer slogan)
• 1990-1991: "Anything can happen...On the Edge"
• 1991-1992: "Try Me"
• 1992-1993: "Imagine"
• 1993-1994: "Don't Blink and Don't Look Away"
• 1994-1995: "Every Moment"
• 1995-1996: "Aren't You Glad Today"
• 1996-1997: "Always Watch Your Back"
• 1997: "Lose Your Cool" (summer slogan)
• 1997-1999: "Oh, If You Only Knew"
• 1999-2001: "What Happens Next...is Everything (It's Everything)"
• 2001-2002: "Did You Understand That?"
• 2002-2003: "Get it On"
• 2003-2004: "Hot Enough for You"
• 2004-2005: "The Look That's Got You Hooked"
• 2005-2006: "Nobody Does it Better"
• 2006-2007: "The Day Belongs to CBS"
• 2007-2009: "The Drama is Always On"
• 2009: "Summer is for CBS Daytime" (summer slogan)
• 2009-present: "Only CBSDaytime"
• 2012: "CBS Daycation" (summer slogan)

External links

• Official website (from the Internet Wayback Machine)