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- The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and...2 KB (106 words) - 02:37, 27 April 2023
Academy of Marketing Science, European Business Review, Journal of Marketing Theory and Practice. Sarstedt studied at Ludwig Maximilian University of Munich...17 KB (1,831 words) - 08:08, 28 November 2024- Influences of Satisfaction and Brand Community Integration. Journal of Marketing Theory and Practice (2003): 1-11. With James H. McAlexander and Scott D. Roberts...4 KB (327 words) - 22:59, 30 January 2023
- 2000). "The House of Mitsui: Secrets of Its Longevity". Journal of Marketing Theory and Practice. 8 (2): 31–36. doi:10.1080/10696679.2000.11501866. JSTOR 40469991...7 KB (727 words) - 17:42, 27 May 2024
- Undecided Purchase, Impulse Buying, and Brand Loyalty". Journal of Marketing Theory and Practice. 20 (3): 319–333. doi:10.2753/MTP1069-6679200306. ISSN 1069-6679...12 KB (1,482 words) - 21:02, 3 September 2024
Creating Brand Identity via Lived and Mediated Experience". Journal of Marketing Theory and Practice. 11 (1): 62–76. doi:10.1080/10696679.2003.11501933. JSTOR 40470084...5 KB (503 words) - 23:30, 9 November 2024- Consumer Ethnocentrism in the American Automobile Market". Journal of Marketing Theory and Practice. 23 (3): 321–337. doi:10.1080/10696679.2015.1032333. ISSN 1069-6679...10 KB (1,255 words) - 05:18, 12 November 2024
(April 2001). "SWOT analysis from a resource-based view". Journal of Marketing Theory and Practice. 9 (2): 54–69. doi:10.1080/10696679.2001.11501891. JSTOR 40470032...43 KB (4,302 words) - 21:22, 11 November 2024- (2003-04-01). "The Impact of Noise on Recall of Advertisements". Journal of Marketing Theory and Practice. 11 (2): 56–65. doi:10.1080/10696679.2003.11658496. ISSN 1069-6679...7 KB (1,100 words) - 15:18, 8 March 2024
- (2018-04-03). "Humor Effectiveness in Social Video Engagement". Journal of Marketing Theory and Practice. 26 (1–2): 158–180. doi:10.1080/10696679.2017.1389247....19 KB (2,301 words) - 02:42, 10 December 2024
and Adolescent Females' Store Attitudes and Behaviors". Journal of Marketing Theory and Practice. 23:1: 38–56. doi:10.1080/10696679.2015.980173. S2CID 143223280...21 KB (2,465 words) - 17:57, 4 December 2024- Embeddedness: Explaining R-A Theory’s Explanatory Success," Journal of Marketing Theory and Practice, Vol. 11, No. 1, pp 1–17 2004, [co-authored with Dennis...10 KB (1,205 words) - 17:25, 24 August 2024
- Framework for Understanding New Product Alliance Success". Journal of Marketing Theory and Practice. 19: 7–26. doi:10.2753/mtp1069-6679190101. S2CID 167632380...11 KB (1,265 words) - 21:34, 3 December 2024
- Alliances: Implications for the Sales Forecasting Function, Journal of Marketing Theory and Practice, Volume 4, 1996 - Issue 2, published online on 18 December...29 KB (3,903 words) - 05:01, 11 November 2024
Chain Management: Definition, Growth and Approaches". Journal of Marketing Theory and Practice. 6 (4): 1–5. doi:10.1080/10696679.1998.11501805. ISSN 1069-6679...45 KB (5,207 words) - 22:16, 25 November 2024
Orientation: An Extension of Cooke, Rayburn, & Abercrombie, Journal of Marketing Theory and Practice, Fall, 2004, Vol. 12, No. 4 (Fall, 2004), pp. 29–38, accessed...61 KB (7,217 words) - 05:12, 14 November 2024- with Brand Names: The Effects of Phonetic Symbolism". Journal of Marketing Theory and Practice. 21 (3): 319–330. doi:10.2753/MTP1069-6679210306. S2CID 143648566...24 KB (2,997 words) - 04:31, 26 November 2024
Consumer Behaviour: Scale Development and Validation". Journal of Marketing Theory and Practice. 7 (3): 41–51. doi:10.1080/10696679.1999.11501839.{{cite...41 KB (5,101 words) - 23:28, 4 December 2024- Migration Patterns: Evidence from a North American Retailer". Journal of Marketing Theory and Practice. 22 (3): 251–270. doi:10.2753/MTP1069-6679220302. S2CID 9480110...4 KB (442 words) - 14:47, 30 March 2024
- Ethics of Downloading Music from Peer-to-Peer Web Sites". Journal of Marketing Theory and Practice. 12 (1): 48–60. doi:10.1080/10696679.2004.11658512. ISSN 1069-6679...27 KB (3,264 words) - 00:42, 26 September 2024