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Co-creation
"Co-creation in higher education: towards a conceptual model". Journal of Marketing for Higher Education. 28 (2): 210–231. doi:10.1080/08841241.2018.1466756. ISSN 0884-1241...

28 KB (3,660 words) - 10:47, 11 November 2024
List of professional institutions in management
“University image: an information processing perspective”, Journal of Marketing for Higher Education, Vol. 6 No. 2, pp. 41‐56. Jonathan Ivy, (2001) "Higher...

9 KB (1,068 words) - 18:38, 9 February 2024
Touchpoint
analyzing touchpoints for building a higher education brand". Journal of Marketing for Higher Education. 24 (1): 122–143. doi:10.1080/08841241.2014.920460. S2CID 167842272...

110 KB (15,699 words) - 18:31, 28 November 2024