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AVM GmbH

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AVM
Company typePrivate
Industryconsumer and home networking
Founded1986; 38 years ago (1986)
FounderJohannes Nill,
Peter Faxel,
Ulrich Müller-Albring,
Jörg-Detlef Gebert
Headquarters
Berlin
,
Germany
Area served
Germany
Europe
Worldwide
ProductsDSL, Cable and VoIP broadband modems, routers, VoIP phone
RevenueEuro 580 Million (2020)
Number of employees
840 (2020)
Websitewww.avm.de

AVM is a consumer electronics company founded in 1986 in Berlin, Germany. The company produces communications, networking devices such as DSL, ISDN, Wireless and VoIP products. It had sales of €580 million in 2020 with 840 employees.[1] It is well known for its popular FRITZ!Box series.

Products

AVM FRITZ!Box 7390 from 2009

AVM is the most popular producer for consumer and home networking products in Germany. The company has a share of around 50 percent of the German market for routers for private users.[2] It sells DSL and Cable routers, WLAN and other networking products:

  • FRITZ!Box – Home networking for DSL, cable, FTTH and LTE.
  • FRITZ!Fon – HD telephony, Internet services and music for the FRITZ!Box.
  • FRITZ!WLAN – Range extender and USB WLAN sticks.
  • FRITZ!DECT – Smart home appliances
  • FRITZ!Powerline – FRITZ!Powerline expands home networking via the existing power supply.
  • FRITZ!Apps – Applications for smartphones for the FRITZ! range of products.
  • FRITZ!Card – Internal ISDN card for the PCI slot.

History

The company was founded in 1986 by four students: Johannes Nill, Peter Faxel, Ulrich Müller-Albring and Jörg-Detlef Gebert. AVM sold its first ISDN card in 1989 for 4.300 Mark (2.150 Euro) to larger businesses. The company's breakthrough came in 1995 with the introduction of the FRITZ!-brand and the FRITZ!Card, an ISDN card for PCs. The name Fritz was chosen "because a non-technical name has been sought which should indicate winking German workmanship and abroad." AVM's market share for ISDN cards grew continuously to a peak of over 80 percent in 2004.

At CeBIT 2004 AVM introduced the first FRITZ!Box, a combination of DSL modem and router, later with Wi-Fi and integrated PBX. Published in 2007, the FRITZ!Box Fon WLAN 7270 was seen as innovative by supporting WLAN Draft-N (IEEE 802.11n) and containing a DECT base station and a media server.

According to market research firm IDC (2007), AVM had a market share in CPE-Equipment of 60 percent in Germany and 18 percent in Europe.

In recent years, AVM is also engaging in the field of home automation and smart home. The "AVM" in the company name is the acronym for "Audio Visual marketing" and refers to the company's beginnings as BTX service.

See also

References

  1. ^ "About AVM". AVM International. Retrieved 2020-10-27.
  2. ^ "WLAN-Frust? Mit dieser Hardware tunen Sie ihr Netz". stern.de (in German). Retrieved 2020-10-27.
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