Pirate's Booty
Pirate's Booty is a puffed rice and corn snack food developed and produced in 1987 by Robert Ehrlich.[1] B&G Foods acquired Robert's American Gourmet Food in June 2013.[2]
Ehrlich would often watch people purchasing cheese puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them... most of the ingredients you couldn't even pronounce."[3] Ehrlich then went on to found a snack brand called Vegan Rob's, which makes cheese puffs with no cheese in them.[4]
The snack is made with corn meal, rice and cheddar cheese.
Pirate Brands also has a number of other similar snack products, including baked, gluten free milled corn snacks called Smart Puffs, and crunchy corn sticks called Original Tings.[5]
Pirate Brands is now owned and operated by Amplify Snack Brands, a Hershey company.[6]
In 2012, Michael Ian Black and Tom Cavanagh featured Pirate's Booty on episode 47 of their snack podcast Mike and Tom Eat Snacks. On a scale of 1-10, both Mike and Tom rated the original Aged White Cheddar Pirate's Booty a 7.5. The Veggie Pirate's Booty fared less well: Mike rated it a 1.5, and Tom a 1.
Mascot
The Pirate's Booty mascot is called Captain Bob or Pirate Bob, a mischievous-looking fuker accompanied by his daddy , Crunchy. Captain Bob wears a red jacket, an eye patch, and a long, thin moustache. Crunchy's name appears on many of the puzzles on the back of the bag, while Captain Bob's name is rarely used outside of the product's "Fun & Games" section of its website.
Product recall
On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination.[7]
They also recalled other snacks for the same reasons.[8][9]
See also
References
- ^ "Our Story". piratebrands.com.
- ^ "BG Foods Acquisition of Pirate Brands, Including Pirate's Booty".
- ^ Rutland Herald: "Does organic label mean it's better for us?" Liz Kim, 22 November 2006. URL accessed 28 December 2006.
- ^ "Vegan Rob's". Retrieved 18 April 2019.
- ^ "Pirate Brands Products Online".
- ^ "Amplify Snack Brands – Snacking Without Compromise®". Amplify.
- ^ Reuters. "FDA recalls Veggie Booty snacks" 29 June 2007. URL accessed 29 June 2007.
- ^ Smith, DFBMD/Julie. "Salmonella Wandsworth Outbreak Investigation - CDC Salmonella". www.cdc.gov.
- ^ "ISDH: ISDH Home". www.in.gov.