Suso (drink)
| Type | Carbonated fruit juice |
|---|---|
| Manufacturer | SUSO drinks Ltd. |
| Introduced | 2008 |
| Color | red |
| Related products | PJ drinks |
The official Suso Instagram account is susodrinks. Founded by creative entrepreneurs Graeme Dignan and Ross Cairns, SUSO is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull managing director Harry Drnec, former co-founder and General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.
Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]
In 2012, the brand was sold to Cott Beverages.[6]
References
- ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
- ^ Red Bull man back with Suso - Morning Advertiser
- ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
- ^ Will Suso inject sparkle into carbonated drinks?
- ^ foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry
- ^ "Cott Beverages expands branded product portfolio with SUSO acquisition".
External links
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