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2 Girls 1 Cup

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Hungry Bitches
DVD cover
Directed byMarco Antônio Fiorito (as Marco Villanova)
Produced byMFX Media
StarringKarla, Latifa
CinematographyRoger Wu
Music byHervé Roy
Production
company
MFX Video
Distributed byMarco Fiorito
Release date
5 January 2007
Running time
62 minutes
CountryBrazil
LanguagePortuguese

2 Girls 1 Cup is the unofficial nickname of the trailer for Hungry Bitches, a 2007 Brazilian scat fetish pornographic film produced by MFX Media. The trailer features two women defecating into a cup, taking turns in what appears to be consuming the excrement, and vomiting into each other's mouths.[1] "Lovers Theme" by Hervé Roy plays throughout the video.[2]

The video became one of the best known shock videos in itself and for the reactions its graphic content elicited from viewers who had not seen it before.[3][4] Around mid-October 2007, video-sharing sites including YouTube were flooded with videos of the reactions of first-time viewers.[5]

Production

Viewers often speculate that the apparent feces are actually food substances such as refried beans, ice cream, or peanut butter.[6] Some speculate that the vomit is real, but was regurgitated before reaching the stomach and does not contain any gastric acids. In the video, the majority of the vomit does not enter the mouths.[7] Pornographer Marco Antônio Fiorito unsuccessfully argued in a criminal court proceeding that the excrement was actually chocolate ice cream.[8]

Background

The video originated from a Brazilian distributor and pornographer Marco Antônio Fiorito (born 1 July 1971, in Sao Paulo),[9] who describes himself as a "compulsive fetishist".[1] Fiorito started having interest producing films in 1994, and in 1996, with his wife, Joelma Brito, using her artistic name Letícia Miller, he began a fetish film business[9] and soon moved on to coprophagia. The film was produced by MFX Video, one of several companies owned by Fiorito.[1]

Authorities in the United States have branded some of Fiorito's films as obscene and filed charges against Danilo Croce, a Brazilian lawyer living in Florida, listed as an officer of a company distributing Fiorito's films in the United States. Fiorito explained that had he known that selling his films in the U.S. was illegal, he would have stopped. In his declaration he stated "I would have stopped because the money is not the main reason that I make these films." He then added, "I have already made fetish movies with scat/feces using chocolate instead of feces. Many actors make scat films, but they don't agree to eat feces."[1]

The first few seconds of the 2 Girls 1 Cup video contain the text "MFX 1209" (the production code for Hungry Bitches) and the URL mfxvideo.com, the website of Fiorito's MFX Video, leading some in the media to incorrectly believe the video is one of the many Croce had to surrender to the Department of Justice but was somehow leaked in the process.[10][11]

Reaction videos

The popularity of 2 Girls 1 Cup was aided by a series of reaction videos; that is, videos depicting people reacting to watching it.[12] Many videos exist on YouTube of users showing the original video (off-camera) to their friends and filming their reactions, although some may be staged.[3][4][12] Even Joe Rogan, host of Fear Factor, a show notorious for the disgusting things its contestants are dared to eat, had to turn away in a reaction video posted to his blog.[13] A reaction video starring a Kermit the Frog puppet proved very popular on the community-based website Digg.[14]

In January 2008, Slate documented the reaction video phenomenon with a slideshow featuring various reactions.[15] Violet Blue, an author, described this website as becoming "the new 'tubgirl' and goatse all in one disgusting moment of choco-poo-love" in a San Francisco Chronicle article.[16]

Veteran porn star Ron Jeremy walked off while watching the video on The Playhouse.[17] On the same program, singer Wyclef Jean sat through the whole thing without looking away or showing any apparent reaction, all while eating corn on the cob.[18] Ace Frehley, formerly of Kiss, was shown the video on The Opie and Anthony Show in July 2009, and was unfazed, declaring, "Crazier things than that have happened on the road."[19] "Genuine Nerd" Toby Radloff was so disgusted by the clip that he had to immediately watch it again.[20]

Impact

A short film by guitarist John Mayer was made and uploaded to his blog, also entitled 2 Guys 1 Cup, where Mayer and Best Week Ever correspondent Sherrod Small enjoy Pinkberry frozen yogurt in the same manner that the women in the original consumed the feces.[21][22] Comedian Conan O'Brien created a parody called One Guy, Two Bowls starring Andy Richter, which shows Andy eating two bowls of soup. This video was created for O'Brien's comedic website Conan.XXX.[23] Filmmakers Justin Roiland and Christian Le Guilloux made a five-minute series called 2 Girls, 1 Cup: The Show for the short film competition site Channel 101. It debuted in first place on 27 January 2008.[24] Canadian comedian Jon Lajoie also made a song named "2 Girls 1 Cup song", which described the activities in the video as if the two women were expressing their love for each other. The music video gained over 15 million views on YouTube.[25]

In 2013, German company Media Markt marketed a cupcake maker dubbed "2 Girls 1 Cup-Cake Maker". The product's slogan was that it made cupcakes "So good that it's impossible to film."[26]

The first episode of sketch comedy show Inside Amy Schumer has a parody in which Amy Schumer auditions for a role in the film.[27][28]

Media recognition

In the media the video has been used as an example of the poor content quality of YouTube and similar video-sharing websites, and their tendency towards deliberately shocking content.[3][4][29] Esquire magazine showed the video to actor George Clooney during an interview, prompting him to compare it to a rodeo, saying the point of the video was to see "how long you can last".[30] In an episode of Tosh.0, the entire audience is filmed reacting to this video. Host Daniel Tosh called it the World's Largest Reaction Video in terms of number of people being filmed.[31] The cast of Avenue Q, responding to The Muppets' version of "Bohemian Rhapsody", made a video of "We Will Rock You"/"We Are the Champions" (known as "We Will Rock Q"), ending with Nicky surfing the internet, finding 2 Girls 1 Cup (indicated by the soundtrack), and vomiting as the screen fades to black.[32]

The Coca-Cola Company referenced the video in a 2010 promotional campaign for Dr Pepper on Facebook. The promotion, which was open to minors,[33] allowed Facebook users to let Dr Pepper publish embarrassing status updates on their profiles in exchange for a chance to win $1,000. One of the possible status updates was "I watched 2 girls one cup and felt hungry afterwards".[34] Jim Edwards of BNET said that Coca-Cola has full responsibility for allowing the situation to occur, arguing that Coca-Cola selected an advertising agency that openly advertised "profane" advertising campaigns and that the Coca-Cola executive who approved the 2 Girls 1 Cup line failed to do research on what the name meant.[34] The Coca-Cola Company later terminated its relationship with the digital marketing agency responsible for the campaign.[34][35]

References

  1. ^ a b c d "2 Girls, 1 Cup: The Real Poop". The Smoking Gun. 30 November 2007. Archived from the original on 2 January 2010. Retrieved 7 December 2007.
  2. ^ Declercq, Marie (9 June 2017). "Ten Years of '2 Girls 1 Cup,' the Most Memorable Brazilian Shit on the Internet". Vice. Translated by Costa, Fabricio. Archived from the original on 9 November 2020.
  3. ^ a b c Popkin, Helen (27 November 2007). "The Internet can't replace TV – yet". NBC News. Archived from the original on 10 June 2019. Retrieved 7 December 2007.
  4. ^ a b c Amey, Kathryn (4 December 2007). "POP RHETORIC: Cute with Chris vs 2 girls, 1 cup". The McGill Tribune. Archived from the original on 8 March 2010. Retrieved 7 December 2007.
  5. ^ Longworth, Karina (20 November 2007). "Karina's Capsule: 2 Girls 1 Cup Reactions". NewTeeVee. Archived from the original on 2 January 2010. Retrieved 7 December 2007.
  6. ^ Evans, Adrienne; Riley, Sarah (2015). Technologies of sexiness : sex, identity, and consumer culture. Oxford: Oxford University Press. p. 68. ISBN 9780199914760. OCLC 880808720.
  7. ^ "2 Girls 1 Cup and Many Reactions". Break.com Journal. Break.com. 5 August 2014. Archived from the original on 23 December 2014. Retrieved 4 December 2014.
  8. ^ Cusack, Carmen M. (3 December 2014). Pornography and The Criminal Justice System. CRC Press. p. 49. ISBN 9781482260021.
  9. ^ a b "Fiorito's court statement". The Smoking Gun. 12 June 2014. p. 1. Archived from the original on 21 October 2012.
  10. ^ Huff, Steve (29 November 2007). "2 Girls, 1 Former Attorney General". Radar Magazine. Archived from the original on 31 August 2009. Retrieved 8 December 2007.
  11. ^ "Two Girls One Cup: Danilo Simoes Croce". Anorak News. 1 December 2007. Archived from the original on 13 December 2007. Retrieved 8 December 2007.
  12. ^ a b Vox, Dylan (10 December 2007). "Reactions to Disturbing '2 Girls 1 Cup' Video Flood YouTube". Gay Wired. Archived from the original on 20 January 2008. Retrieved 18 December 2007.
  13. ^ "Joe Rogan Watches 2 Girls 1 Cup Video". Archived from the original on 8 January 2010.
  14. ^ Femia, Will (28 November 2007). "User Generated Failure". msnbc's Clicked. Archived from the original on 6 March 2009. Retrieved 8 December 2007.
  15. ^ Agger, Michael (31 January 2008). "2 Girls 1 Cup 0 Shame". Slate Magazine. Archived from the original on 6 January 2010. Retrieved 16 February 2008.
  16. ^ "The 10 sex memes of 2007 From convictions to hoaxes, Violet Blue looks at 2007's most-clicked items". San Francisco Chronicle. 27 December 2007. Archived from the original on 20 April 2009. Retrieved 29 July 2008.
  17. ^ "Ron Jeremy – 2 Girls 1 Cup Reaction". YouTube. Archived from the original on 17 January 2010. Retrieved 21 August 2017. Playhouse TV. 16 November 2007. Retrieved on 15 September 2009 "Ron Jeremy – 2 Girls 1 Cup Reaction". YouTube. Archived from the original on 17 January 2010. Retrieved 17 January 2010.
  18. ^ "Wyclef Jean 2 Girls 1 Cup Reaction". YouTube. Archived from the original on 27 May 2018. Retrieved 5 September 2019. Playhouse TV
  19. ^ "Ace Frehley from Kiss Watches 2 Girls 1 Cup". Youtube. 20 July 2009. Archived from the original on 31 May 2014. Retrieved 16 July 2011.
  20. ^ "2 Girls 1 Cup 1 Nerd". YouTube. Archived from the original on 26 November 2016. Retrieved 12 February 2016.
  21. ^ Conoley, Ben (8 November 2007). "John Mayer Enters Food Porn World With "2 Guys 1 Cup"". Chart Attack. Archived from the original on 16 January 2010. Retrieved 8 December 2007.
  22. ^ "Team JM Blog " John Mayer – Battle Studies". Johnmayer.com. 14 July 2007. Archived from the original on 11 July 2011. Retrieved 16 July 2011.
  23. ^ "One Guy, Two Bowls: CONAN.XXX". teamcoco.com. Archived from the original on 29 December 2017. Retrieved 1 May 2018.
  24. ^ "2 Girls, 1 Cup: The Show". Archived from the original on 31 December 2009.
  25. ^ MacPherson, Guy (9 December 2009). "Jon Lajoie rides YouTube to fame". The Georgia Straight. Vancouver Free Press. Archived from the original on 7 January 2010.
  26. ^ "2 Girls 1 Cup-Cake Maker Is Not What You Think". The Huffington Post. 13 March 2013. Archived from the original on 23 December 2014. Retrieved 2 December 2014.
  27. ^ Maerz, Melissa (30 April 2013). "'Inside Amy Schumer' review: How one woman broke the rules of 'Cool Girl' comedy". Entertainment Weekly. Archived from the original on 25 April 2016.
  28. ^ Arons, Rachel (30 August 2013). "Nice Work, Amy Schumer". The New Yorker. Condé Nast. Archived from the original on 31 August 2014.
  29. ^ Crosbie, Lynn (11 March 2008). "Unleashing our inner demons, site by sickening site". Globe and Mail. Canada. Archived from the original on 13 August 2022. Retrieved 13 August 2022.
  30. ^ "George Clooney Watches 2 Girls 1 Cup". Esquire. Archived from the original on 15 April 2009.
  31. ^ "Tosh.0". Comedy Central. Archived from the original on 6 January 2010.
  32. ^ "Avenue Q Rocks Muppets/Queen Video Parody". Playbill. May 5, 2010. Archived from the original on February 3, 2011. Retrieved September 24, 2010.
  33. ^ Dodd, Vikram (18 July 2010). "Coca-Cola forced to pull Facebook promotion after porn references". The Guardian. Archived from the original on 28 March 2017. Retrieved 25 August 2010.
  34. ^ a b c Edwards, Jim (21 July 2010). "Why Coke Should Have Known Its "2 Girls 1 Cup" Campaign for Dr Pepper Was a Disaster Waiting to Happen". BNET. Archived from the original on 17 August 2010. Retrieved 27 August 2010.
  35. ^ Shearman, Sarah (27 July 2010). "Coca-Cola and Lean Mean split after Facebook gaffe". Marketing Magazine. Archived from the original on 31 July 2010. Retrieved 25 August 2010.
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