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Chedraui

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Grupo Comercial Chedraui, S.A.B. de C.V.
Company typeSociedad Anónima Bursátil de Capital Variable
BMV: CHDRAUI
IndustryRetail
Founded1927; 97 years ago (1927) in Xalapa, Mexico
FounderLázaro Chedraui Chaya
Headquarters
Xalapa
,
Mexico
Area served
Central and Southern Mexico (primarily) with few stores at Northern Mexico
California, Nevada, New Mexico, West Texas and Arizona (Mexico)
Key people
Antonio Chedraui Obeso, (Chairman)
Antonio Chedraui Eguia, (CEO) [1]
RevenueIncrease US$ 4.7 billion (2016)
Number of employees
38,000
Websitewww.chedraui.com.mx (Chedraui)
elsupermarkets.com (El Super)

Chedraui is a publicly traded Mexican grocery store and department store chain which also operates stores in the U.S. in the states of California, Arizona, New Mexico, Texas, and Nevada under the banner name El Super and stores in Texas under the banner name Fiesta Mart. It is traded on the Mexican Stock Exchange under the symbol CHEDRAUI.[2]

History

Chedraui was founded in 1927 in Xalapa, Veracruz by Lebanese immigrant Lázaro Chedraui Chaya and his wife Ana Caram. They founded towards 1920 a haberdashery in the city of Xalapa, Veracruz. Originally the business was called the Port of Beirut, clearly showing its origin, but for 1927 would adopt the name House Chedraui: the Only One to Trust.[3] In 1971 it opened the first supermarket in Xalapa, Veracruz. In 2005 it bought 29 supermarkets from Carrefour in Central and Southern Mexico.[4] Chedraui's primary competition includes large grocers and hypermarkets such as Soriana, Walmart and Comercial Mexicana.

According to Hoover's, it is "Mexico's third-largest retailer (after Walmart and Soriana), the supermarket giant sells groceries, apparel, and non-perishable items in 262 stores.

The California operations began in 1997, later expanded to Nevada, Arizona, New Mexico and Texas. The stores there are branded El Super, and operated by Grupo Chedraui's Bodega Latina Corporation, headquartered in Paramount, CA. In 2018, Bodega Latina acquired Fiesta Mart in Texas.[5] In July 2021, Bodega Latina acquired the 250-store Smart and Final banner stores from Apollo Global Management.[6] Following the Smart & Final acquisition, in 2022 Bodega Latina changed its corporate name to Chedraui USA.[7]

Store Formats

Traditional Formats

  • Chedraui: Flagship format of the chain, whose business model consists of a mix between a hypermarket and a self-service warehouse, with an area of between 4,000 and 11,000 square meters of sales floor (M2), which has a wide assortment of groceries, perishable foods , general merchandise and clothing, operating with a retail sales scheme.
  • Super Chedraui: Supermarket format which has an area of between 1,000 and 2,500 square meters of sales floor (M2). They manage an optimized assortment of groceries, perishable foods, general merchandise and clothing, which are products with the highest turnover in hypermarkets. This format is aimed at cities with between 10,000 and 50,000 inhabitants as well as in areas where it is not possible to locate a traditional-sized Chedraui store.
  • Super Che: Warehouse format with a sales floor area of between 2,000 and 2,500 square meters (M2), which offers basic necessities, such as groceries, perishable foods and general merchandise, which, due to the sales floor space, are also products with the highest rotation in hypermarkets. This format is usually located in cities with between 10,000 and 50,000 inhabitants as well as in areas where it is not possible to locate a traditional-sized Chedraui store.
  • Supercito Chedraui: Convenience self-service format with a sales floor area of between 100 and 500 square meters (M2), whose format aims to provide agile and fast purchases to the consumer. through a mini-supermarket in the neighborhood where you are located. It handles a moderate assortment of groceries, perishables and household items. It is commonly located in large and medium-sized cities, which have areas of high population density, such as popular neighborhoods, neighborhoods, subdivisions or located in smaller commercial plazas (express plazas).

Premium Formats

  • Selecto Chedraui: They are the chain's premium hypermarkets located in high-income areas with high-net-worth customers. This format is responsible for offering, in addition to what Chedraui regularly offers, high-value products such as wines and liquors, gourmet breads and pastries, exotic meats and gourmet foods, in addition to having restaurants and food stalls that offer the consumer dishes both national as well as international.
  • Selecto Super Chedraui:They are premium supermarkets of the chain located in areas with medium and high incomes, which have clients with high purchasing power. This format is responsible for offering, in addition to what the Super Chedraui format offers, high-value products such as wines and liquors, gourmet breads and cakes, exotic meats and gourmet foods, in addition to having restaurants and food stalls that offer consumers both national and international dishes.
  • Selecto Supercito: They are premium minisupers of the chain located in areas with medium and high incomes, which have clients with high purchasing power. This store format is a fusion between the Supercito Chedraui format with the Selecto Chedraui brand, which offers consumers groceries, perishables, gourmet bakery and pastries, exotic meats, high-value wines and liquors and gourmet products, among others, in addition to have a cafeteria.

See also

References

  1. ^ "Chedraui looks to IPO on Mexican Stock Exchange". MVI Retail Insight. Retrieved 13 March 2010.[permanent dead link‍]
  2. ^ "Investor Prospective (in Spanish)" (PDF). Grupo Comercial Chedraui S.A.B. de C.V., Casa de Bolsa BBVA Bancomer S.A. de C.V., Banamex C.A. de C.V. Retrieved 5 May 2010.[permanent dead link‍]
  3. ^ "Company Search - Company Information - Hoovers Company Profiles - D&B Hoovers - Companies & Details - Hoovers.com". www.hoovers.com.
  4. ^ "Carrefour profit dips despite strategy". The New York Times. 11 March 2005. Retrieved 13 March 2010.
  5. ^ "A new Hispanic grocery giant is born". Retail Leader. Retrieved 19 April 2020.
  6. ^ "Smart & Final to be Acquired by Bodega Latina".
  7. ^ "Chedraui USA".
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