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Mountain Dew LiveWire

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Mountain Dew LiveWire
File:Mountain Dew LiveWire logo.png
TypeOrange soft drink
ManufacturerPepsiCo
Country of origin United States
Introduced2003; 21 years ago (2003)
Related productsMountain Dew

Mountain Dew LiveWire is an orange-flavored variant of the carbonated soft drink Mountain Dew. It was introduced in 2003.

History

Mountain Dew LiveWire was first introduced as a limited-edition flavor for the summer of 2003. Broadly targeted to teenagers and young adults, it was available in the United States from Memorial Day to Labor Day.[1] According to PepsiCo, LiveWire boosted overall sales of Mountain Dew by 10 percent in 2003.[2] It additionally increased sales of orange soft drinks as a whole. However, PepsiCo did not consider LiveWire in that category, with the executive stating: "With all due respect to your data, Mountain Dew LiveWire is not an orange soda. It's an inimitable new Dew, combining the unique formula of base Mountain Dew with a bold orange flavor."[3] That same year, LiveWire was also available as a Slurpee flavor.[4] LiveWire returned to stores in the summer of 2004, with the marketing product description being changed from "Orange Ignited" to "Dew sparked with orange". In 2005, Mountain Dew Livewire became a permanent addition to the product line due to the success of its sales in the previous two years. It is the second flavor extension of the brand, following Mountain Dew Code Red in 2001.[3]

References

  1. ^ "Pepsi to Electrify Summer with 'Mountain Dew Livewire'" (Press release). PR Newswire. 25 February 2003. Archived from the original on 4 September 2010. Retrieved 22 August 2024.
  2. ^ "Pepsi quenches thirst for choice". CNN Money. August 6, 2004. Retrieved 22 August 2024.
  3. ^ a b Tanner, Steve (29 March 2005). "Update: Mountain Dew LiveWire". BevReview. Archived from the original on 7 July 2011. Retrieved 22 August 2024.
  4. ^ "7-Eleven Rolls Out Diet Pepsi Slurpee". Convenience Store News. August 22, 2003. Retrieved 22 August 2024.
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