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Adidas Originals

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Adidas Originals
Product typeCasual and sportswear, sneakers, accessories
OwnerAdidas
Produced byAdidas
Introduced1997; 27 years ago (1997)
MarketsWorldwide
Websiteadidas.com/originals

Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line,[1] specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.

The clothing and the accessories are under such categories as Superstar and Adicolor, designed by Adidas itself. There was also a collection named "Originals Denim" by Diesel, a concept trialled in New York City and Berlin.[2]

History

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The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.[3][4] Adidas Originals covers sports fashion styles with references to the decades between the 1940s and the 1990s. The brand has a distinctively retro old school feel.

An extensive campaign was launched in 2008 to promote the label. In October 2017, Adidas Originals opened a new flagship and its largest store worldwide in Wicker Park, Chicago.[5]

Adidas Originals Worldwide

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There are many Adidas Originals Concept Stores around the world (Europe, South America, North America, Asia and Oceania). Adidas had plans to roll out more stores in 2008. In addition to these standalone shops, in the United Kingdom some Adidas stores are located inside of JD Sports stores.[6]

Collaborations

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In 2014, Adidas Originals announced designer collections with Pharrell[7] and Rita Ora.[8][9]

In 2021, Adidas Originals launched its first NFT drop, Into The Metaverse, in collaboration with the Bored Ape Yacht Club, GMoney, and PunksComic creators. Into The Metaverse gave buyers access to limited-edition streetwear and netted more than $22 million within its first day of launch.[10]

In 2022, the sportswear brand announced the launch of its digital platform Ozworld which will enable users to create their unique digital personas. In collaboration with Ready Player Me, Adidas will develop an experimental cross-app avatar platform for the metaverse. Users will be able to create animated characters to try and purchase sneakers from the latest Adidas collection.[11]

Advertising campaigns

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Breathe & Stop, Bangkok, 2011

In 2001, a large scale advertising campaign was launched,[12] and during the campaign Adidas released an advert of a house party with people and celebrities,[13] such as Katy Perry and Jeremy Scott, among others.

Adidas also launched the All Day I Dream About Sneakers campaign in late 2008. The campaign was an Adidas Originals art project that included the creation of nine unique sneaker sculptures and a fictional story of an avant-garde Adidas designer.[citation needed][14]

"All Originals Represent" was introduced in 2012 featuring brand ambassadors Jeremy Scott, 2NE1, Nicki Minaj and Derrick Rose. It focused on the creative spirit specific to unique cities around the globe.

In 2016, Adidas Originals introduced the "Celebration of Sportswear", which features celebrities such as Jessica Jung, Jay Park, Tian Yo, Charlene, and Pakho Chau.[15]

In 2018, Adidas Originals shared a new promotional film, known as Original Is Never Finished 2018 featuring A$AP Ferg, Playboi Carti, Kaytranada, Adrianne Ho, Dua Lipa, Lu Han, Miles Silvas, Florencia Galarza, Nick Young and Marcelo.[16]

References

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  1. ^ "Adidas Press Room – Home". Archived from the original on 11 June 2008. Retrieved 2008-06-07. Retrieved 7 June 2008
  2. ^ "Adidas Originals SS'08 Denim by Diesel & Presenting the Atelier Retail Concept | Page 1 | Fashion Trendsetter". fashiontrendsetter.com. Retrieved 7 June 2008.
  3. ^ "Logo design history A • Logoorange".
  4. ^ "Archived copy" (PDF). Archived from the original (PDF) on 17 July 2013. Retrieved 2014-01-06.{{cite web}}: CS1 maint: archived copy as title (link)
  5. ^ "adidas Originals Celebrates Chicago with Wicker Park Flagship Store Opening". adidas NEWS STREAM. 5 October 2017. Archived from the original on 19 September 2018. Retrieved 19 September 2018.
  6. ^ "JD Sports – What's New: Adidas stores". Archived from the original on 17 September 2008. Retrieved 2008-06-07. Retrieved 7 June 2008
  7. ^ Teen, Vanity (22 December 2021). "Pharrell Williams And Adidas Originals Debut Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine". vanityteen.com. Retrieved 9 March 2022.
  8. ^ Uk (4 September 2014). "Rita Ora x adidas". Elle. UK. Retrieved 9 March 2022.
  9. ^ Reporter, The Hollywood (27 September 2016). "Pharrell and Adidas Unveil 'Hu' Collection". Billboard. Retrieved 9 March 2022.
  10. ^ Alex Williams (26 May 2022). "Nike Sold an NFT Sneaker for $134,000". The New York Times. Retrieved 7 January 2023.
  11. ^ "Adidas Announces Launch of Digital Metaverse Platform Ozworld". NFTportal. 5 April 2022. Retrieved 29 April 2022.
  12. ^ "Adidas Press Room – the world of adidas Originals 2008". press.adidas.com. Archived from the original on 1 May 2008.
  13. ^ "Adidas Originals – Extended House Party Film". adidas.com. Adidas. 25 February 2009. Archived from the original on 18 March 2009. Retrieved 20 March 2009.
  14. ^ "Adidas Original – Campaign Art Project". adidas. Archived from the original on 25 March 2020.
  15. ^ "Jessica and Jay Park rock cool rainbow colors for Adidas campaign | allkpop.com". allkpop.com. Retrieved 29 April 2016.
  16. ^ Montes, Patrick (25 January 2018). "adidas Originals Drops Star-Studded 'Original Is Never Finished 2018' Campaign Video". Hypebeast. Retrieved 30 January 2018.
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