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Nickelodeon (Australian TV channel)

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For the pay television channel, see Nickelodeon (Australia and New Zealand).

{{Infobox television channel

Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.

It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel.[1][2] As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.

History

10 Shake (2020–2023)

During a virtual showcase to advertisers in May 2020, Beverley McGarvey, the chief content offer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.[3]

On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.[4]

It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.[5] Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future.[6][5] But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.

Nickelodeon (2023–present)

On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.[7][8] Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.[7]

Programming

Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.[9]

Nickelodeon airs local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas.[10] Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.[9] This was later replaced by Nick News before the channel was rebranded to Nickelodeon.[11]

Current programming

Animation

Children's

Preschool

Comedy

Light entertainment

Award shows

Upcoming programming

Children's

Preschool

Former programming

Adult Animation

Children's

Preschool

Comedy

Light entertainment

Reality

Award shows

Availability

Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC and TDT Tasmania.

Logo and identity history

  • 27 September 2020 – 31 July 2023
    27 September 2020 – 31 July 2023
  • 1 August 2023 – present
    1 August 2023 – present

Identity history

  • 2020–2023: Shake It Up!
  • 2023–present: We Make Fun

References

  1. ^ "Get Ready To Twist And Shake". ViacomCBS ANZ.
  2. ^ "New channel will shake it up". ViacomCBS ANZ.
  3. ^ "10 present a positive view to advertisers and sizzle a new multichannel". TVBlackbox. 11 May 2020.
  4. ^ Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
  5. ^ a b "EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming". 13 September 2020.
  6. ^ a b Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight. Retrieved 13 July 2020.
  7. ^ a b c d Knox, David (22 June 2023). "10 Shake to rebrand as Nickelodeon Channel". TV Tonight. Archived from the original on 24 June 2023. Retrieved 24 June 2023.
  8. ^ Mediaweek (22 June 2023). "Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount". Mediaweek. Retrieved 22 June 2023.
  9. ^ a b "Ten announces four sponsors to support launch of 10 Shake". Mumbrella. 29 September 2020. Retrieved 1 October 2020.
  10. ^ "Network 10 launches Shake: Show me the content, dawn to midnight". Media Week. 13 July 2020. Retrieved 1 October 2020.
  11. ^ Knox, David (8 July 2022). "Nick News launches on Nickelodeon & 10 Shake". TV Tonight. Archived from the original on 31 July 2022. Retrieved 31 July 2022.
  12. ^ a b Knox, David (5 December 2022). "Multichannel Survey 2022: 10 Peach, 10 BOLD, 10 Shake". TV Tonight. Archived from the original on 6 December 2022. Retrieved 10 December 2022.
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