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Femi Emiola

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Femi Emiola
Emiola at the iflookscouldkill.com launch party
Websitehttp://www.femiemiola.com

Femi Emiola is an American actress most familiar to television audiences for her role as Lani Walker opposite Tatum O'Neal in the My Network TV telenovela Wicked Wicked Games, which premiered on December 6, 2006 and aired to completion (65 episodes) in March 2007.

In June 2008, Emiola became the face of an innovative marketing campaign by Toyota for the Toyota Camry.

The campaign for the Toyota Camry launched on June 9, 2008 targeting affluent African-American women ages 25-40. There are no television commercials, but instead there is website, Iflookscouldkill.com, which includes a video series and an online game.

The $5 million campaign centers on the website and a six-episode video series, promoted as "where espionage and high fashion collide." The target audience for the campaign is African-American women with an annual income of $70,000 and up.

The video series stars Emiola as "Bianca Turner" a fashion designer and Toyota Camry owner who becomes unwittingly involved in an espionage plot. Visitors can navigate within scenes and play along, picking up clues to assist the lead character.

Print and online ads on BET.com and Essence.com also support the campaign which runs June 9 through July 27, 2008. 42 Entertainment in Pasadena, California, developed the game and the site. Burrell Communications, Chicago, is Camry's agency.


Biography

Born in Iowa City, Iowa to a Filipino mother and Nigerian father, Femi lived her early life in the Philippines and in Nigeria before returning to the United States as a teenager.

She trained in Theatre Arts at Iowa State University, and studied in New York City with esteemed director and acting teacher, Wynn Handman, a former colleague of Sanford Meisner and artistic director/co-founder of The American Place Theatre in New York City.

She has also appeared on the television shows ER, Ghost Whisperer, Scrubs, Las Vegas, The New Adventures of Old Christine and The Practice.

Personal life

Femi is married to Canadian musician and Internet professional, Kevin Edwards. They live in Los Angeles.

Partial filmography

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