ITV Day

ITV Day
Country	United Kingdom
Ownership
Owner	ITV plc

ITV Day was a channel that broadcast on ITV1 from 9.25am till 6.00pm on weekdays and launched on April 11, 2005. The channel was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, with along with a change in programming and schedule will alter viewer perception".

The package was based around a logo and colour scheme that delineated the ITV Day branding from the rest of ITV1. The scheme of yellow, orange and red represented the colour of and warmth of the sun. The ITV logo remained blue as a link to the rest of the ITV family of logos.

The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D.

In January 2006, as part of the ITV rebrand, ITV Day was replaced by ITV1.

See Also