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Lincoln Motor Company

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Lincoln is an American luxury automobile brand, operated under the Ford Motor Company.

History

1937 Lincoln Zephyr
1970 Lincoln Mark III. The Mark series traditionally used a rounded "Continental"-style trunk lid, designed to suggest that the spare tire was stored there.
1998 through 2002 Lincoln Town Car

The company was founded in 1917 by Henry M. Leland. Leland, one of the founders of Cadillac, left the Cadillac division of General Motors during World War I and formed the Lincoln Motor Company to build Liberty aircraft engines. After the war, the company's factories were retooled to manufacture luxury automobiles.

The company encountered severe financial troubles during the transition, and was consequently bought by Ford Motor Company in 1922, who still owns and manufactures cars under the Lincoln marque in its Lincoln-Mercury division. The purchase of Lincoln was a personal triumph for Ford who had been forced out of his second company by a group of investors led by Leland. That company was renamed Cadillac. In 1927, Lincoln adopted the greyhound as their emblem.

The Continental which became the most important car made by Lincoln began as a one-off project car for Edsel Ford to drive around on vacations in Florida. Edsel wanted a European-style car unlike the boxy designs his father's company produced. The Continental proved popular and plans were made to sell it.

The Continental Mark II was produced by the short-lived Continental division from April 1955 to July 1956 before it was returned to the Lincoln marque. The Mark II had a basic list price of $10,000, the same price as a Rolls-Royce that year. The Edsel division was merged with the Lincoln-Mercury division in January 1958 to form the Mercury-Edsel-Lincoln division until the Edsel was discontinued in 1960.

The Lincoln Continental became Lincoln's flagship model until 1981 when the Lincoln Town Car, previously the top-of-the-line trim level on Continental, became its own model and took over as Lincoln flagship model.

As recently as 1998 Lincoln was the best-selling luxury brand in the United States, helped by the massive success of the Navigator SUV, and a redesign of the Town Car and Continental. In recent years, however, the company has fallen behind Japanese, European, and American competitors for a lack of new models. The company is working to remedy this, however, and is sharing parts and platforms with other Ford divisions worldwide in an attempt to bring more new models to market faster. The company promises five new models in the four years 2004-2008, and has already begun with the new 2006 Mark LT pickup and Zephyr.

Presidential Cars

Leland named the brand after his longtime hero Abraham Lincoln, for whom he had voted in 1860 in the first presidential elections he was eligible for.

Lincoln Limousine used by President Calvin Coolidge, c. 1924

Lincoln had a long history of providing limousines for the U.S. President. The first car specially built for Presidential use was the 1939 Lincoln V12 convertible called the "Sunshine Special" used by Franklin D. Roosevelt. It remained in use until 1950. A 1950 Lincoln Cosmopolitan called the "Bubble Top" was used by Presidents Truman, Eisenhower, Kennedy and once by Johnson. It was retired in 1965. The Kennedy car was a 1961 Lincoln Continental convertible. It was in use from 1961 to 1977, having undergone extensive alterations which made it an armor-plated sedan after Kennedy's assassination. A 1969 Lincoln was used by Nixon and a 1972 Lincoln used by Presidents Ford, Carter, Reagan and Bush. A 1989 Lincoln was the last Presidential Lincoln as of 2004. Cadillac supplied Presidential limousines in 1983, 1993 and 2001.

Lincoln Automobiles

2006 Lincoln Model Line-up
Model Type Price Range
Town Car Flagship $42,875 - $56,745
Navigator Full-size SUV $49,325 - $63,945
Aviator Mis-size SUV $40,635 - $53,345
LS V8 Sport Sedan $39,285 - $48,405
Mark LT Pick-up $38,680 - $47,220
Zephyr Entry-level $28,995 - $35,240
2002 Lincoln LS, the LS was Lincoln's first entry-level luxury sport sedans, a segment ruled by the mostly German and Japanese carmakers

Current models

Recent models

Historical

Recent Lincoln Models Timeline

Lincoln Timeline
Model 1970s 1980s 1990s 2000s
'70 '71 '72 '73 '74 '75 '76 '77 '78 '79 '80 '81 '82 '83 '84 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06
Flagship Continental Town Car
Mid-level Versailles Continental LS
Entry-level LS Zephyr
Personal Luxury Mark Series
Mid-Size SUV Aviator MKX
Large SUV Navigator
Pick-up truck Blackwood Mark LT


Concept Cars

See also

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