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2010 MTV Video Music Awards

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Template:Infobox MTV Awards

The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year. Chelsea Handler hosted the event, the first woman in sixteen years to do so.[1]

On August 3, the nominees were announced. Lady Gaga and Eminem topped the list of nominees, when Gaga received 13 nominations (18 including nominations for her collaboration with Beyoncé for "Video Phone") and Eminem received 8 for Not Afraid and 1 he shared with Drake for "Forever". Beyoncé trailed with 5 nominations of her own and 3 she shared with Lady Gaga. B.o.B. followed with 5, while 30 Seconds to Mars, Kesha and Florence and the Machine were all up for 4 each.[2]

Lady Gaga also became the top winner of the night when "Telephone" won Best Collaboration and "Bad Romance" won 7 separate awards including Video of the Year, bringing her total number of moonmen to 8. When she accepted her award for Video of the Year, she also announced the title of her upcoming album, Born This Way and sang an excerpt from the title track.[3] She accepted the award while wearing a dress complete with a hat, purse, and shoes all made entirely from cuts of raw meat which was met with intense criticism from PETA.[4] [5] Overall, the show grabbed an impressive 11.4 million viewers — the largest audience for a Video Music Awards show since 2002.[6]

Nominations

Winners are in bold text.

Video of the Year

Best Male Video

Best Female Video

Best New Artist

Best Pop Video

Best Rock Video

Best Hip-Hop Video

Best Dance Music Video

Best Collaboration

Breakthrough Video

Best Direction in a Video

Best Choreography in a Video

Best Special Effects in a Video

Best Art Direction in a Video

Best Editing in a Video

Best Cinematography in a Video

Tr3́s Latino Artist of the Year

Performances

Pre-show

Main show

The house artist was deadmau5. The following performed along with him:

Outside on the VMA Lot there were the following performances:[citation needed]

Source: performers

Appearances

Source: presenters

Controversy

Blackface Criticism

Some viewers took offense to the producer/ rapper will.i.am's outfit, especially the dark makeup, which, to some fans, was reminiscent of the antiquated, racially charged practice of blackface. After fans blasted the rapper online, he took to Twitter to defend the look as artistic expression and not an embrace of the controversial maquillage typically used to lampoon African-Americans. Will.i.am responded to the backlash on his twitter stating "1st. just because I where all black including head mask as expression and emphasize my outfit, it shouldn't be looked at as racial," Will tweeted. "Let go of the past. there are far more important things 2 bark about. (Jobs, health, education) not a black man wearing all black everything." Will.i.am insisted the face paint was a harmless costume choice and that fans concerned with the image Will's look projected should focus on larger issues.[10]

Lady Gaga's Meat Dress

While accepting her award for Video of the Year, Lady Gaga wore a dress made entirely from cuts of raw meat. Along with the dress, her hat, shoes, and purse were all made from meat as well. PETA president Ingrid Newkirk issued a statement concerning the controversial outfit. After questioning whether the meat was real or not, Newkirk was quick to disparage Gaga saying, "Meat is the decomposing flesh of a tormented animal who didn't want to die, and after a few hours under the TV lights, it would smell like the rotting flesh it is and likely be crawling in maggots--not too attractive, really." Gaga later explained to Ellen DeGeneres that the outfit exhibited her disapproval with the United States military's Don't ask, don't tell policy and further clarified, "If we don't stand up for what we believe in and if we don't fight for our rights, pretty soon we're going to have as much rights as the meat on our own bones. And I am not a piece of meat." She also commented on the outfit's nature, "...it is certainly no disrespect to anyone that is vegan or vegetarian. As you know, I am the most judgment-free human being on the earth." Afterwards, DeGeneres, who is a vegan, jokingly gave Gaga a bikini and skirt made from lettuce and other various vegetables.[11] [12]

References

  1. ^ http://www.mtv.com/news/articles/1646050/20100819/story.jhtml
  2. ^ http://buzzworthy.mtv.com/2010/08/03/2010-mtv-vma-nominee-list-lady-gaga-eminem/
  3. ^ Kreps, Daniel (2010-09-13). "Lady Gaga Names Her New Album 'Born This Way'". Rolling Stone. Retrieved 2010-09-13.
  4. ^ Newkirk, Ingrid (2010-09-13). "Lady Gaga's Meat Dress". PETA. Retrieved 2010-09-13.
  5. ^ Vena, Jocelyn (2010-09-13). "Lady Gaga Meat Dress Draws Criticism From PETA". MTV Networks. Retrieved 2010-09-13.
  6. ^ http://www.mtv.com/news/articles/1647778/20100913/story.jhtml
  7. ^ http://www.tr3s.com/micro/vote/
  8. ^ "Taylor Swift "Innocent" At MTV VMAs".
  9. ^ [1]
  10. ^ http://www.nydailynews.com/gossip/2010/09/13/2010-09-13_william_takes_to_twitter_to_defend_his_blackface_makeup_during_performance_on_mt.html
  11. ^ Newkirk, Ingrid (2010-09-13). "Lady Gaga's Meat Dress". PETA. Retrieved 2010-09-13.
  12. ^ Vena, Jocelyn (2010-09-13). "Lady Gaga Meat Dress Draws Criticism From PETA". MTV Networks. Retrieved 2010-09-13.
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