Extra (gum)

Extra is the name of the second sugarfree gum launched by the Wm. Wrigley Jr. Company in the United States (the first being Orbit in 1977). It was launched in 1984 and became one of the most popular brands of gum in the United States within a few years. Other variants include lollipops and the "Liquid Blast" gum

Worldwide

In the United States, the product is available in at least twelve flavors, including Winterfresh, Spearmint, Peppermint, Classic Bubble Gum, Polar Ice and Supermint. Strawberry Banana, Island Cooler, Sweet Watermelon, Berry Pearadise, Berry Smoothie, and Mango Smoothie flavors are part of the Extra Fruit Sensations line introduced in 2008.

In Australia, any of the Extra flavours are the same as the ones offered in the US. When Extra was launched originally in Australia, Liz Smylie (Australian tennis champion) was used as the spokesperson for the product. Liz had a distinctive lisp which was used to make the campaign a success by having people emulate her voice in the adverts. The regular gum is available in Spearmint, Peppermint, Banana Berry, Bubblegum, Berry, Blueberry, Strawberry, Wildberry, Watermelon, Melon, Liquid Centre and Green Apple, among others.

In Hong Kong, Extra is widely sold in the market in many forms, including gum (stick), gum (pellet), pastilles, candy and mints.

In the United Kingdom, Extra is available in many forms, such as peppermint, cool breeze, spearmint, fire, berry fusion, ice peppermint and ice spearmint, and the product is the sponsor of the Hollyoaks television series. The product is also available in a mint tube and a mini-mints metal container, in peppermint and spearmint flavors. Extra Fire, a cinnamon variant, was released in the UK in 1994, and discontinued in 2008. In Canada, Extra gum comes in smaller pieces, exactly like Orbit gum. Originally having the same packaging as its American counterpart, the Canadian version took on a life of its own in 1994, with a new, different logo, and with new, unique flavours including Cherry and Peach (the latter was introduced in Australia in 2004 but was discontinued due to poor consistency). Since 2004, Canadian Extra has taken on packaging similar to Orbit (both gums are manufactured in Canada) and have reduced their flavors to those of Orbit's.

Discontinued flavors

Before introducing the mentholated "Cool Green Apple" and "Wildberry Frost", Extra had an "Original" flavour, which came in a bright magenta coloured package (as opposed to "Classic" in standard pink). This flavour was a unique blend of strawberry, bubblegum, and raspberry flavours. Consumer interest in this flavour diminished, and Wrigley's discontinued the product based on low consumer demand. Final shipments for Extra Original chewing gum were made July 1, 2003. Wrigley's has given no indication they have any plans to bring this "Original" flavor back.

External links

• Extra gum official site

Line	Type	Packing	Flavour(s)
Extra	Gum (Stick)	Stick	Blueberry, Lemon Fresh, Watermelon, and Peppermint
	Candy	Box	Wild Berry, Watermelon, and Lemon Mint
Extra Xylitol	Gum (Pellet)	Bag, Bottle, Blister Pack	Sweetmint, Melon, Strawberry, Orange Mint, and Peach Mint
	Pastilles	Box	Cranberry Lime, and Dragonfruit
	Candy	Box	Cranberry Lime, and Caramel Mint
Extra White	Gum (Pellet)	Bag, Bottle	Coolmint, Peppermint and Lemon Pear
Extra Professional	Gum (Pellet)	Bag, Bottle	Peppermint and Spearmint
	Mints	Tin Box	Peppermint, Forest Berry, and Spearmint
Extra Liquid Brust	Gum (Pellet)	Blister Pack	Spearmint, Peppermint, Orange Mango, and Berry Peach
Extra Herbal Xylitol	Gum (Pellet)	Bag	Honeysuckle Flower Chrysanthemum Lo Han Kuo
Extra Dessert Delights	Gum (Stick)	Stick	Mint Chocolate Chip Strawberry Shortcake Key Lime Pie