Online producer

An online producer oversees the making of content for websites and other online properties. Online producers are sometimes called "web producers," "content producers," or "online editors."

The online producer's responsibility is usually to create, edit and arrange the text, video, audio, images and other materials that may be included on a website. Online producers define and maintain the character of a website, as opposed to running it from a technical standpoint.

The role is distinct from that of web designer, developer or webmaster. Technical and design knowledge is imperative for a web producer to be effective at their job. A web producer should be familiar with common web publishing technologies such as CSS and HTML to effectively communicate with web designers.

Finding ways to boost the popularity of a website and increase user activity may also be the online producer's responsibility, particularly if the website sells advertising space. Online producers will also work with web teams to conceive, design and launch new web products such as blogs, community forums and user profiles.

Many online producers have a background in journalism, or continue to work in journalism as online producers. For example, in radio or television, an online producer may work closely with an executive producer to meet a broadcast show's online needs.

Position Description Web Producer

A Web Producer coordinates and oversees production for Web/Online related initiatives.

Purpose The Web producer will be focused on defining innovative and highly effective interactive internet strategy for online communication platforms. This position manages internet efforts, oversees the planning and usability of all external websites and communities, provide oversight from an development perspective in order to maintain knowledge on the online content management system, forums, blogs, wikis, document libraries, image libraries, personal pages and news processes, the execution of collaboration plans, and increase knowledge-sharing awareness between colleagues, customers and partners.

Full areas of responsibility and measurement criteria

• Responsible for day-to-day maintenance of a global website
• Coordinate with Content Editors to ensure updated information presented on global website and micro sites
• Coordinate troubleshooting of technical problems
• Coordinate and monitor the production of web implementation projects for business initiatives including the e-campaigns and social media
• Support the production and development of applications and visuals

Partial areas of responsibility and measurement criteria

• Coordinate with Information Manager and E-commerce Managers the management of consumer data and profiles
• Coordinate webhosting and domain management
• Collaborates closely and partners with other disciplines/capabilities including Marketing, Project Management and Information Technology
• Developers to define differentiating yet actionable strategies and assure that knowledge sharing is growing
• Ensure the integrity of the online systems and information through implementation and maintenance of established system management practices, processes and controls
• Keep current with the latest e-commerce trends and technology to keep site competitive in the online world

Supporting areas of responsibility and measurement criteria

• Coordinate and monitor the optimization of online statistics, contribute to meaningful statistical reporting
• Assist to develop global strategy and online experiences that meet and exceed business objectives

Supervisor’s title

• Web Development Manager

See also

• Producer (for other types of producers)
• Online journalism
• Webmaster