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ContactDB

ContactDB is a US-based mailing list and contact directory seller mainly serving business-to-business marketers and sales staff worldwide. The company provides targeted contact databases comprised of personnel representing institutions and organizations from various industries and regions as well as different professional practitioners.

Company Profile

ContactDB presently has a global operational and research scope. The company currently facilitates research and analysis of country-specific business contact entries via its various regional data bureaus focused on key areas in Australia, Canada, Indonesia, Malaysia, Singapore, United Kingdom, and United States. Data verification alone consists of a 300-person department of data specialists and phone verifiers, making up the bulk of the company’s business operations. In addition, aside from being a list dealer, ContactDB closely works with contact directory resellers in distributing its products to specific segments in the market.

The company’s base office is located in Encino, CA and operates a call center facility in the Philippines. As of date, ContactDB has about 500 staff covering the above-mentioned operations personnel along with support and administrative staff. Customer Profile' ContactDB primarily serves customers engaged in business-to-business marketing and sales. The majority of its current client base consists of marketing practitioners and sales personnel doing outbound telemarketing, email marketing, direct mail campaigns, live event marketing, and other activities that rely heavily on contact information. Marketers specializing in highly-targeted lead generation campaigns make up a huge percentage of ContactDB’s clientele. Customers range in operational scale; vary in terms of industry focus and geographical scope; and differ in marketing/sales services arrangement (in-house or outsourced).

Business Core & Model

ContactDB mainly engages in the sale of business mailing lists and contact directories. Its product lines are comprised of consent-based or opt-in business contact databases, meaning that each list entry relates to a company contact person who has expressly allowed his or her contact details to be included and published in the database. Moreover, ContactDB also performs activities associated with keeping each database record updated and active, following procedures that basically repeat double opt-in protocols together with data verification on a regular basis.

Products & Services

ContactDB sells targeted contact lists mostly used in the buyers’ marketing and sales campaigns. Its database products consists of a variety of specific data fields related to contact and mailing information along with firmographic details such as credit rating, SICCODE, size, and other company-related attributes. Lists come with customizable features and are categorized in a number of ways.

The company’s products include contact databases compiled by industry, by profession, by executive title, by country, by business software usage, as well as by customized/special criteria. Industry coverage extends to all major sector and subsectors of the specified country. Meanwhile, countries/regions include Australia, Canada, Indonesia, Malaysia, Singapore, UK, and USA. Professions and executive titles covered consist of major designations in the corporate, medical, legal, engineering/architectural, accounting/financial, and other fields.

Innovations

According to the company’s website, ContactDB adopts two data quality best practices that it has developed and continues to refine namely (1) Data Integrity Guarantee and (2) Sales Lead Guarantee, both of which are integrated into its internal protocols.

Key Facts & Figures

As of date, ContactDB has compiled more than 1,500 specialty lists. The company holds a total of approximately 20 million business contacts from companies based or operating in the USA/Canada region. Asia-specific records totaled 1.4 million while Europe-based records gives 850,000 business contacts.