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Eight O'Clock Coffee

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Eight O'Clock Coffee
Product typeCoffee
OwnerTata Global Beverages
Country United States
MarketsUS
Previous owners1920 - A&P
Websitehttp://www.eightoclock.com

Eight O'Clock Coffee is the brand name of the light roast of coffee introduced by the American supermarket chain A&P in 1859. In 1919, the roast was renamed and given its current trademark.[1] The company supposedly derived the name by conducting a survey asking people what time of day they drank coffee most. The majority of those surveyed reported that they typically drank coffee at 8 a.m. and 8 p.m., which is why company went with the name "Eight O'Clock Coffee."[citation needed]

In the 1930s, Eight O'Clock coffee had gained over a quarter of the U.S. market share. By 1930, it was the most popular brand of coffee in the United States.[2] In 1979, A&P licensed its division Compass Foods, Inc. to sell Eight O'Clock Coffee to other retailers including competing supermarket chains; in July 2005, Eight O'Clock was acquired by India's Tata Coffee. [3]

Today, Eight O'Clock Coffee is the fourth largest seller of coffee in the U.S.[citation needed] In 2009, Consumer Reports rated 8 O'Clock Coffee's 100 percent Colombian brew as the "best buy" for ground brews, beating well-known brands such as Folgers, Maxwell House and Starbucks.[4] The Eight O'Clock Coffee company is headquartered in Montvale, NEW JERSEY and manufactures its coffee in Landover, Maryland.[5]

Coffee products

Eight O'Clock Coffee sells 11-to-42-ounce (310 to 1,190 g) bags of coffee, both whole bean and ground. Their coffee is available in 11 flavors:[6]

  • Original
  • Decaf Original
  • 100% Colombian
  • Decaf 100% Colombian
  • Bokar
  • French Roast
  • Dark Italian Roast
  • 50% Decaf
  • Hazelnut
  • French Vanilla
  • Mocha

References

  1. ^ "Eight O'Clock Coffee". Eightoclock.com. Retrieved 2010-12-20.
  2. ^ Advertising & Selling, volume 25; 1935
  3. ^ "Tatas buy Eight O'Clock Coffee". economictimes.com. 2006-06-26. Retrieved 2012-07-26.
  4. ^ Nicholson, Marcy (2009-02-02). "Eight O'Clock coffee "best buy" -Consumer Reports". Reuters.com. Retrieved 2011-10-24.
  5. ^ http://www.eightoclock.com/News/Upload/2597%20PrssRlse_Don8.pdf
  6. ^ "Eight O'Clock Coffee". Eightoclock.com. Retrieved 2010-12-20.
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