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Deezer

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Deezer
Deezer Logo
Type of site
Music, Search, & Community
Available inMulti-lingual
OwnerBlogmusik SAS
URLwww.deezer.com
CommercialYes
RegistrationOptional

Deezer is a French web-based music streaming service. It allows users to listen to music on various devices online or offline. It currently has more than 20 million licensed tracks, over 30,000 radio channels and 30 million users (3 million subscribers).

Availability

As of February 2013 the service was available in 182 countries.[2] A list of countries can be found on Deezer's developer website.[3]

History

In 2006, Daniel Marhely developed the first version of Deezer, called Blogmusik, in Paris. Its idea was to give unlimited access to music lovers through streaming technology.[4] The site in its original incarnation was charged with copyright infringement by French agency SACEM, and after being shut down in April 2007[5] was relaunched as Deezer in August, having reached an agreement with SACEM to pay copyright holders with revenue from advertising on the site[6] and by giving users the ability to download songs streamed on Deezer from iTunes, with Deezer receiving a commission from each purchase.[5]

At the time of its launch in 2007, Deezer had not yet negotiated agreements with major music labels, and therefore offered a limited catalogue.[5] It took more than two years for agreements to be signed with the four largest labels, as well as various smaller ones, but by 2011 the company had rights to about eight million songs.[5] During August 2007, its first month of operations, Deezer saw about 773,000 visitors to its site, with traffic increasing rapidly in the next several years—2.75 million people used the service in May 2008 and there were seven million users by December 2009.[5]

Despite high traffic, Deezer almost immediately ran into financial problems—during the first half of 2008, the company saw revenue of just 875,000 euros, not enough to pay its licensing fees.[5] In July 2008, the company began running ads itself through advertising agency Deezer Media; in October, Deezer secured $8.4 million in funding from AGF Private Equity and CM-CIC Capital Prive, bringing total investment in the company to $15.8 million.[7] The company introduced mandatory registration in February 2009 to gather more precise data on users, in order to run more targeted ads, and in November 2009 began running audio ads between songs.[5]

On 5 November 2009, Deezer launched a new three-tier service model. While continuing basic free web streaming, the company also introduced two subscription services—users paying €4.99 monthly received higher-quality music without ads, and users paying €9.99 monthly gained access to downloadable applications for computers, as well as iOS, Android and BlackBerry mobile devices.[8]

In January 2010, the company's CEO and one of its co-founders, Jonathan Benassaya, was replaced as CEO by Axel Dauchez, after less than 15,000 of Deezer's 12 million users signed up for its subscription services.[9] In August 2010, mobile operator Orange partnered with Deezer in a deal to include free access to Deezer Premium, the highest tier of Deezer's streaming packages, with some of Orange's telecommunications contracts in France.[10] Almost immediately after the partnership began, the rate of users signing up for Deezer's premium services went from 6,000 a month to 100,000; by January 2011, 500,000 people were subscribing to the service, with the million-subscriber mark reached in the middle of 2011, half a year ahead of schedule.[5] The two companies expanded their partnership in September 2011 to include Orange contract customers in the United Kingdom.[11] Also in September, Deezer added Facebook integration to its service, allowing users to send music to one another via Facebook.[12]

On 7 December 2011, Deezer, at the time available only in Belgium, France and the United Kingdom, announced plans to expand worldwide during the rest of 2011 and continuing into 2012.[13] According to the company, it planned to make its services available to the whole of Europe by the end of the year, to the Americas (excluding the United States) by the end of January 2012, to Africa and Southeast Asia by the end of February and the rest of the world (excluding Japan) by the end of June.[13]

In the event, it took until 15 March 2012 for service to be available across the whole of Europe,[14] while service launched in Canada, Australia and New Zealand on 25 April.[15] On 7 June, Deezer announced availability in 35 Latin American countries, though not in Brazil, Cuba or Venezuela.[16] On 15 August, Deezer announced it would be available in Thailand, Singapore, Malaysia, Indonesia, and the Philippines within several weeks.[17]

On 8 October 2012, Deezer announced that it had received $130 million in funding from Access Industries, to be used for further international expansion.[7] Two days later, the company announced that it had expanded into 76 new markets, bringing its worldwide total to 160 countries.[18] On 21 December, Deezer announced a new service level offering two hours of free, ad-supported music streaming a month, available to users worldwide, the company's first free music streaming service outside of France.[19] CEO Axel Dauchez said that Deezer was also looking for a partner to work with to introduce service in the United States. Dauchez said that the company wanted a partner "able to provide us with a significant volume of subscribers" to help offset what he called the "unbelievably high" costs of entering the US market.[19]

As of December 2012, Deezer has about two million users paying for subscriptions, out of a monthly active userbase of about seven million, with 20 million songs in its library.[20] By 2016, according to CEO Axel Dauchez, the company aims to have five percent of the global music market.[20]

In early 2013, Deezer announced partnerships with LG, Samsung and Toshiba that will see Deezer apps made available on smart TV platforms,[21] along with a new brand identity developed in association with the illustrator mcbess.[22]

In Spring 2013 Deezer announced their expansion into 22 new countries bringing the total to 182.

Accounts and subscriptions

As of March 2013 there are three Deezer account types.[23]

Name Price Free of ads Listening time Additional features
Discovery Free No Unlimited for 6 months; then limited to 2 hours per month N/A
Premium 4.99 €/month Yes Unlimited; 15-day free trial Higher audio quality
Premium+ 9.99 €/month Yes Unlimited; 15-day free trial Available on mobile devices, internet-connected TVs and offline

See also

References

  1. ^ "Deezer.com Site Info". Alexa Internet. Retrieved 2013-04-22.
  2. ^ Monday, January 28th, 2013 (2013-01-28). "Deezer Takes On Spotify With Expansions In Middle East, Africa, Brazil And Asia". TechCrunch. Retrieved 2013-02-27.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  3. ^ http://developers.deezer.com/guidelines/countries
  4. ^ Saturday, September 9th, 2006 (2006-09-09). "Check out Blogmusik Before It's Pulled off the Internet". TechCrunch. Retrieved 2013-02-27.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  5. ^ a b c d e f g h "Deezer: Profitability Down the Line?". INA Global. 19 August 2011. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  6. ^ "Exclusive: BlogMusik To Go Legit; Launches Free & Legal Music On Demand". TechCrunch. 21 August 2007. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  7. ^ a b "Deezer's Expansion Plans Get a Boost". Wall Street Journal. 8 October 2012. Retrieved 21 December 2012.
  8. ^ "Digital music startup Deezer debuts desktop client, premium offering". TechCrunch. 5 November 2009. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  9. ^ "Post bloodletting, Deezer appoints a new CEO". TechCrunch. 28 January 2010. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  10. ^ "Orange brings Deezer Premium to its customers". Screen Digest. 6 August 2010. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  11. ^ "Deezer takes on Spotify with Orange deal". Financial Times. 7 September 2011. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  12. ^ "Deezer enters realm of Facebook". Telecompaper. 23 September 2011. Archived from the original on 21 December 2012. Retrieved 21 December 2012.
  13. ^ a b "Deezer plans to launch music service in 200 countries by June 2012 (but not in the US and Japan)". TechCrunch. 7 December 2011. Retrieved 21 December 2012.
  14. ^ "Deezer now covers all European countries from Iceland to Russia (46 countries)". The Next Web. 15 March 2012. Retrieved 21 December 2012.
  15. ^ "Spotify rival Deezer continues its worldwide expansion with launch in Canada, Australia and New Zealand". The Next Web. 25 April 2012. Retrieved 21 December 2012.
  16. ^ "Music streaming service Deezer goes live in 35 Latin American territories today". The Next Web. 7 June 2012. Retrieved 21 December 2012.
  17. ^ "European Music Streaming Service Deezer Heads to Asia; Partners With Telco dTac In Thailand". TechCrunch. 15 August 2012. Retrieved 21 December 2012.
  18. ^ "Deezer's streaming music service now available in 160 countries, US market 'not ready'". The Verge. 10 October 2012. Retrieved 21 December 2012.
  19. ^ a b "Spotify Rival Deezer Eyes U.S. ". Wall Street Journal. 21 December 2012. Retrieved 21 December 2012.
  20. ^ a b "Deezer's CEO Axel Dauchez On Cracking Into The U.S. And Why It's Not Just Another Spotify". TechCrunch. 9 October 2012. Retrieved 21 December 2012.
  21. ^ "Deezer is bringing its streaming music service to smart TVs, via deals with Samsung, LG and Toshiba". Retrieved 26 February 2013.
  22. ^ "McBess draws for Deezer". Retrieved 26 February 2013.
  23. ^ "Offers". Deezer.com. Retrieved 02 March 2013. {{cite web}}: Check date values in: |accessdate= (help)

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