"Ddu-Du Ddu-Du" (Korean: 뚜두뚜두, stylized in all caps) is a song recorded by South Korean girl group Black Pink, released on June 15, 2018, by YG Entertainment. Written by Teddy Park and produced by him alongside 24, Bekuh Boom and R.Tee, the track acts as the lead single for the group's Korean debut extended play Square Up, released simultaneously with the single.[1] Musically, it has been described as a future trap song. Commercially, the song debuted on top of the South Korean, Malaysian, and Singaporean charts.
Composition
"Ddu-Du-Ddu-Du" is primarily written in the key of E minor while borrowing some notes from the E Phrygian scale at 140 beats per minute, common time. It uses the notes from E Aeolian and Phrygian scale throughout the whole song. The song starts with E minor for intro and the verse until it modulates to the relative key of G major for the pre-chorus.[citation needed]
The song is described by Billboard as a "fierce hip-pop track overflowing with charisma"[1] that "features a prominent trap beat".[1]Forbes noted that the song combines "crisp trap beats, breezy synth hooks and infectious vocal melodies."[2] It was written and produced by Teddy and co-produced by Bekuh Boom, 24 and R.Tee.
Music video
On June 15, at 6 pm KST, "Ddu-Du Ddu-Du" was released along with its music video[3][4] through several music portals, including Melon in South Korea and iTunes in other countries. The music video premiered on Mnet.
On June 18, the dance practice video for "Ddu-Du Ddu-Du" was released on both Black Pink's official YouTube and V Live channel.[5][6]
The music video became the most viewed online video in the first 24 hours by a Korean act and second most watched music video of all time with more than 36.2 million views within 24 hours after release, surpassing Psy's "Gentleman" and behind only Taylor Swift's "Look What You Made Me Do".[7] Later dropping at number three after BTS' "Idol" scored over 45+ million views in 24 hours.[8] The music video also hit 100 million views in just 10 days, making “Ddu-Du Ddu-Du” the only music video by an all-female K-pop act to achieve the feat in such short amount of time.[9] In November 2018, five months after the video's release, it became the fastest music video by a K-pop video to reach 500 million views, and it became the fifth highest K-pop video of all time.[10]
Rolling Stone named it the eighth best music video of 2018, describing it as "a feat of bonkers, maximalist creativity that includes the best use of a tank in a music video since Master P’s 'Make 'Em Say Uhh!.'"[11]
On August 17, it was announced that the Japanese version will be released as a physical single on August 22. It will include all the songs from their debut EP Square Up plus the Japanese version of the song. It will be released in three versions: CD+DVD, CD and CD for each member.[12]
The single debuted at number 6 on the Oricon Daily Singles Chart and peaked at number 2 in its sixth day with 3,725 copies sold.[13][14] The single debuted at number 7 on the Oricon Weekly Singles Chart with 24,385 copies sold.[15]
The song placed at number 57 at Billboard Japan Hot 100 Year End chart, placing 46 in Top Streaming Songs.[16][17]
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