Chungdahm Learning
 Learning for the 21st Century | |
Native name | 청담러닝 |
|---|---|
| Company type | Public |
| KRX: 096240 | |
| Industry | Education |
| Founded | 1998 in Seoul, South Korea |
| Founder | Young Hwa Kim |
| Headquarters | Seoul , South Korea |
Number of locations | 200+ |
| Brands | Chungdahm Institute, April Institute, i-Garten, Quick Chinese |
| Revenue | USD 129 million (2016) |
Number of employees |
|
| Website | company |
Chungdahm Learning is one of the largest private education companies in the Republic of Korea,[1] with over 130,000 students across more than 200 schools.[2] Chungdahm Learning has schools and services operating in North America, South America, China, Japan and Vietnam.[3] Chungdahm Institute (CDI), a subsidiary of Chungdahm Learning, is an English language hagwon (private after-school academy) program.[4]
History
Chungdahm Learning was founded in 1998 by CEO Young Hwa Kim, starting as Chungdahm Institute (CDI) and incorporating in 2002.[5] Chungdahm Learning focuses on teaching test-prep English to make English a second language for students.[6][7][8][9] Chungdahm’s methodology implements the use of smart classrooms using tablet PCs and smart textbooks, a first in Korea.[5]
It launched April Institute to target younger elementary school students in 2007, and was listed on the KOSDAQ market in 2008. In 2012, Chungdahm Learning acquired CMS Education (Creative Math & Science). In 2013, Chungdahm 3.0, a smart learning solution, was launched to operate Smart Class at CDL schools.[10] 3.0 classes primarily used the tablet PC instead of traditional textbooks.[5]
In April 2014, Chungdahm announced plans to partner with Knewton to incorporate Adaptive learning into its curriculum.[11] Chungdahm entered into partnerships with Apax Holdings and EGroup in 2016 to expand Chungdahm's market presence into Vietnam.[12]
Domestic Brands
Chungdahm Institute - Intensive ESL Program that develops critical and creative thinking through studying diverse topics, learning language skills and conducting collaborative projects. Chungdahm Institute is the flagship brand of the company, focusing exclusively on ESL education.
Established: 1998
Learning Centers: 83
Students: 21,000+
April Institute - Fundamental ESL program that develops creative thinking in English through problem solving, skill training and media creation. April Institute focuses on younger elementary school students ranging from 6~12 years old.
Established: 2007
Learning Centers: 95
Students: 19,500
iGarten Chungdahm - Basic ESL program that develops imaginative thinking through projects of creating a virtual world, culture, and character. i-Garten is specialized for kindergarten students.
Established: 2016
Learning Centers: 9
Students: 500+
CMS EDU - Fundamental mathematics program that nurtures gifted and talented students by promoting imagination and creativity through the application of innovative problem solving methods.
Established: 1997
Learning Centers: 65
Students: 30,000+
C3 Coding - ICT program that uses software and hardware learning aids to develop computational thinking, creativity and coding ability.
Established: 2017
Learning Centers: 3
Students: 300+
Global Brands
Loud Class - In 2014, Loudclass, a tablet-based classroom management platform, launched; it was distributed internationally.[10] Loudclass enables teachers and administrators to take control of the classroom while facilitating learning skills in a completely digital and integrated learning environment. The solution includes three main parts: an authoring tool that allows teachers to create their own smart textbooks, tools such as SRS (student response system) that promote interaction between the teacher and all the students, and a cloud tool to help manage the administrative side of teaching.
Controversy
In 2015, a group of former CDI teachers won recognition as full-time employees by the Supreme Court of Korea entitling the teachers to unpaid severance pay and other benefits.[13][14] Chungdahm Learning was found to have run a scheme treating foreign teachers as independent contractors instead of employees in contravention of the Labor Standards Act, thereby saving costs by not paying severance contributions to pension or health insurance.[13]
Also in 2015, an employee of an April branch of Chungdahm Learning denied a job application from a person of color on the basis of race, asserting that their customers preferred Caucasian teachers.[15] Park Kyung-ha, a spokeswoman for Chungdahm, admitted that the job posting was against the guidelines of CDI and the branch owner offered an apology and promise to not post discriminatory job listings in the future.[15]
References
- ^ "Chungdahm Learning's operating profit may quadruple this year". Pulse. June 28, 2017. Retrieved November 13, 2017.
- ^ http://company.cdiwise.co.kr/en/business/center.aspx
- ^ "Chungdahm, Egroup partner to teach English in Vietnam". VOV. June 13, 2016. Retrieved January 4, 2018.
- ^ "Chungdahm Learning". Chungdahm Learning. Retrieved January 4, 2018.
- ^ a b c "Chung Dahm Learning". Teach Away. Retrieved January 4, 2018.
- ^ "우리 아이가 만날 미래". Innovation Lab. Retrieved January 4, 2018.
- ^ "[CEO & CEO] 청담러닝 김영화 대표 "난 스마트러닝 밖에 모른다"". MK. January 11, 2015. Retrieved January 4, 2018.
- ^ "[교육기업]청담러닝 김영화 대표 "다양한 컨텐츠로 K-러닝 마켓 개척에 주력"". Donga. April 2, 2013. Retrieved January 4, 2018.
- ^ "About Chungdahm Learning". Teach in Korea. Retrieved January 4, 2018.
- ^ a b "Chungdahm at a Glance". Chungdahm Learning. Retrieved January 4, 2018.
- ^ "Chungdahm Learning and Knewton Plan to Develop Adaptive Learning Products in South Korea". Knewton. April 9, 2014. Retrieved January 4, 2018.
- ^ Hong Nhung (May 20, 2017). "Key Requirement". Vietnam Economic Times. Retrieved November 13, 2017.
- ^ a b Herald, The Korea (2015-06-17). "Hagwon lawsuit calls time on independent contractors". Retrieved 2017-11-07.
- ^ Paul Kerry (January 13, 2015). "Teachers headed for final court battle over employment status". The Korea Herald. Retrieved November 13, 2017.
- ^ a b "Chungdahm April under fire for 'whites only' recruitment ad - The Korea Observer". The Korea Observer. 2015-03-30. Retrieved 2017-11-07.