SilverCity
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 SilverCity Richmond Hill Cinemas, built by Famous Players in 1998. | |
| Company type | Subsidiary |
|---|---|
| Industry | Entertainment |
| Founded | November 7, 1997 |
| Headquarters | Toronto, Ontario |
Number of locations | 27 |
Area served | Canada |
| Owner | National Amusements (1999-2005) Cineplex Entertainment (2005-present) |
| Parent | Famous Players Limited Partnership |
| Website | cineplex |
SilverCity (French: StarCité) is a Canadian brand name of the chain of multiplex theatres operated by Cineplex Entertainment. The concept was introduced by Famous Players on November 7, 1997 when it debuted at The Pen Centre in St. Catharines.[1]
As of 2024, Cineplex operates 15 theatres under the SilverCity and StarCité brands while 12 of the theatres were rebranded to Cineplex Cinemas and Scotiabank Theatre respectively.
History
The first SilverCity opened in Mississauga on November 28, 1997 by Famous Players and the first StarCité opened in Gatineau in December 1999. Both brands combined peaked at 29 locations as of spring 2001. The tagline for SilverCity was Go Big or Go Home.
Cineplex Galaxy acquired all 29 theatres in 2005, but divested five SilverCity and two StarCité in 2006 to fulfill regulatory requirements, only to later reacquire the previously divested Gatineau and Empress Walk locations. The company also opened four new SilverCity locations, the last being CrossIron Mills on June 30, 2010.
A total of 32 SilverCity and StarCité locations have been built to date. Of these, more than half were either closed or rebranded. Notably, the Mississauga location that premiered the brand closed on May 1, 2014.[2] The StarCité at Sainte-Foy, Quebec City opened on April 12, 2000 and closed on February 27, 2007 because the Cineplex Odeon Ste-Foy next door outperformed it.[3] Another three former SilverCity locations now carry the Scotiabank Theatre brand: the West Edmonton Mall location was rebranded on May 2, 2007,[4] while Ottawa and the Polo Park location in Winnipeg were rebranded in the summer of 2016.[5]
Features
SilverCity theatres built by Famous Players have a rectangular design, with gigantic friezes above the main entrance that create excitement as moviegoers approach the theatre. Inside, the themed lobbies are bright and lively with colorful neon lights and designs, as well as movie memorabilia, characters and objects including King Kongs and fire-breathing dragons. Newer SilverCity theatres have a standardized Cineplex Odeon/Galaxy Cinemas design with the red and silver motif with a licensed lounge.
Premium screens
- D-Box motion theatre technology is available at 13 SilverCity locations (including eight theatres formerly branded SilverCity). Normally, only one auditorium per location features this technology. Some locations offer a D-Box UltraAVX option. This combines the motion theatre technology with 4K resolution and enhanced Dolby sound.
- IMAX is available at eight locations, including the Ottawa, Edmonton and Coquitlam locations that are branded Scotiabank Theatre and Cineplex Cinemas respectively. All locations offer Digital IMAX technology. The Ottawa location discontinued film playback.[6]
- ScreenX features a 270-degree panoramic screen, and is available at the Yorkdale Mall (North York) location.[7]
- UltraAVX is available at most locations. These theatres offer 4K resolution and enhanced Dolby sound.
- VIP Cinemas is exclusively available in three locations in Coquitlam, Oakville and Toronto. All three were formerly branded SilverCity.
Locations
| Theatre name | City | Premium Large Format | OutTakes RestoPlex |
Pizza Pizza Pizza 73 |
Poptopia | Coke Freestyle |
|---|---|---|---|---|---|---|
British Columbia | ||||||
| Cineplex Cinemas Metropolis (SilverCity Metropolis 10) |
Burnaby | UltraAVX |  |
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| Cineplex Cinemas Coquitlam and VIP (SilverCity Coquitlam 20) |
Coquitlam | UltraAVX | |
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| SilverCity Mission Cinemas | Mission | — | |
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| SilverCity Riverport Cinemas | Richmond | UltraAVX and IMAX | |
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| SilverCity Victoria Cinemas | Victoria | IMAX | |
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Alberta | ||||||
| SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment Centre | Calgary | UltraAVX | |
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| Scotiabank Theatre Edmonton (SilverCity Edmonton) |
Edmonton | UltraAVX and IMAX (one) | |
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Manitoba | ||||||
| Scotiabank Theatre Winnipeg (formerly SilverCity Polo Park) | Winnipeg | IMAX | |
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| SilverCity St. Vital Cinemas | Winnipeg | UltraAVX | |
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Ontario | ||||||
| Cineplex Cinemas Ancaster (SilverCity Ancaster 13) |
Ancaster | IMAX | |
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| SilverCity Brampton Cinemas | Brampton | UltraAVX | |
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| SilverCity Burlington Cinemas | Burlington | — | |
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| SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre | East Gwillimbury | UltraAVX | |
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| Cineplex Cinemas Hamilton Mountain (formerly SilverCity Hamilton Mountain Cinemas) | Hamilton/Stoney Creek | UltraAVX | |
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| SilverCity London Cinemas | London | UltraAVX and IMAX | |
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| Cineplex Cinemas Empress Walk (SilverCity North York) |
North York | IMAX | |
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| Cineplex Cinemas Fairview Mall (SilverCity Fairview) |
North York | UltraAVX | |
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| Cineplex Cinemas Yorkdale (SilverCity Yorkdale 9) |
North York | UltraAVX | |
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| Cineplex Cinemas Oakville and VIP (SilverCity Oakville) |
Oakville | UltraAVX | |
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| Scotiabank Theatre Ottawa (formerly SilverCity Gloucester) | Ottawa | IMAX | |
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| SilverCity Richmond Hill Cinemas (UltraAVX) | Richmond Hill | UltraAVX | |
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| SilverCity Sudbury Cinemas | Sudbury | UltraAVX | |
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| SilverCity Thunder Bay Cinemas | Thunder Bay | — | |
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| Cineplex Cinemas Yonge-Eglinton and VIP (SilverCity Yonge and Eglinton 9) |
Toronto | UltraAVX | |
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| SilverCity Windsor Cinemas | Windsor | IMAX | |
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Quebec | ||||||
| StarCité Gatineau Cinemas | Gatineau | UltraAVX | |
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| StarCité Montreal Cinemas | Montreal | UltraAVX | |
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| Theatre name | City | Premium Large Format | OutTakes RestoPlex |
Pizza Pizza Pizza 73 |
Poptopia | Coke Freestyle |
Gallery
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SilverCity Newmarket and XSCAPE Entertainment Centre. -
SilverCity Sudbury Cinemas with the Famous Players signage. -
The interior of SilverCity Edmonton, rebranded to Scotiabank Theatre in 2007. -
Outpost of SilverCity Oakville, renamed to Cineplex Cinemas Oakville and VIP -
The SilverCity Fairview Mall Cinemas, opened in 2008. -
The entrance to SilverCity Yonge and Eglinton Cinemas. This is now renamed to Cineplex Cinemas Yonge-Eglinton and VIP. -
The entrance to Cineplex Cinemas Empress Walk. This theatre was originally known as SilverCity North York Cinemas and was sold to Empire Theatres in 2005.
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See also
References
- ^ https://books.google.ca/books?id=8wIbg7fpPgMC&pg=PA115&lpg=PA115&dq=silvercity+coquitlam+1998&source=bl&ots=wNXs9j4-Gd&sig=ACfU3U0NPiPg0V6xdRdEB_g5FvvI3GyEvQ&hl=en&sa=X&ved=2ahUKEwi8wrXS4fTmAhVFLKwKHYkUD3IQ6AEwDHoECAQQBA#v=onepage&q=silvercity%20coquitlam%201998&f=false
- ^ http://www.cineplex.com/Promos/TheatreClosed
- ^ Martel, Denise (February 27, 2007). "Plus que 65 écrans à Québec". Canoe. Retrieved April 11, 2016.
- ^ Marshall, Pat (May 2, 2007). "Cineplex Entertainment and Scotiabank Launch First National Canadian Entertainment Loyalty Rewards Program and Rename Three Major Cineplex Theatres" (PDF). Retrieved June 9, 2016.
- ^ "SilverCity Polo Park gets rebranded as Scotiabank Theatre Winnipeg". www.cbc.ca. Retrieved June 9, 2016.
- ^ "EXPERIENCE DUNKIRK IN IMAX 70MM FILM AND IMAX WITH LASER". IMAX.com. June 27, 2017. Retrieved December 7, 2017.
- ^ ScreenX