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when a child is scolded for “stealing” biscuits, the child becomes so upset (emotional response) that the biscuits are of no interest anymore and therefore...

and loyal to the customer end (Example a baby girl photo on the Parle-G biscuit is printed in the minds of customer and on the product pack). Chief Marketing...

This concept is at the heart of not being able to stop at one chocolate biscuit, or one potato chip. In a seminal study, Herman, Polivy and Esses (1987)...

and are known for special cookies like nan-khatai, a crisp and very soft biscuit. Naga Panchami (Shravana, July-August). On the 5th of the light fortnight...

illness (Belden et al, 2008) with parents learning quickly to moderate these factors to keep their child on track. Emotional arousal, both postive and negative...