JE Technology Desk: Twitter logo and the birds will retire from the microblogging platform as owner Elon Musk shared he aims to rebrand the brand. In his latest tweet, Musk said that the "interim X logo" will go live today. He further added that X.com now redirects to Twitter.com. This development will replace the current logo, which debuted in 2012 after the initial design of the Larry Bird logo with 'Twitter' text in 2010.
Musk added that the users will have "no name," but the tweets will be called "an X". He also added that blowtorches will be used to remove logos from office buildings. In his opinion, this should have been done a "long time ago". This branding overhaul can easily be considered a significant change by Musk besides the new premium subscription and the retirement of legacy blue ticks.
"And soon we shall bid adieu to the Twitter brand and, gradually, all the birds," Musk tweeted on July 23. The tweet has gained over three million views, 24,000+ likes and over 3,000 retweets at the time of writing this. Just two minutes after this tweet, he added: "If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow." A user must note Twitter is no longer an independent entity and was merged with X Corp recently.
Adding fire to this craze, he shared a picture and tweeted: "Like this but X." It is unclear whether a similar logo (or this) will replace the Larry Bird. Here is what he posted:
— Elon Musk (@elonmusk) July 23, 2023
Users on the app have been sharing their take on the move. One user said: "We like the birds." Another user added: "Not sure if thats such a good idea." Commenting on the expected branding, a user said: "It will soon be called Tweelon or Teslon (sounds a bit too close to Teflon but that's just my humble opinion)." According to Logo.com, the iconic logo (with 'Twitter' text) was introduced in 2010 and underwent several redesigns in subsequent years.
Earlier, Musk iterated his intentions to "transform the platform into X" during the furore of appointing new Twitter CEO Linda Yaccarino. On a different note, the platform recently announced limits for free subscribers to send DMs. You can read more on this here.