Ap09-Ev04 - Formato Brief Campaña Publicitaria

AP09-EV04 “FORMATO BRIEF CAMPAÑA PUBLICITARIA EN
INGLES”
ACTIVIDAD # 4
Name:
LUIS FERNAND URIBE
MARKET MANAGEMENT TECHNOLOGY
FILE 2104668
INDUSTRIAL AVIATION CENTER
SENA
MAYO 2021
CONTENTS
1. Escuche la publicidad radial en la sección “Let’s listen”. Después de
escucharla
conteste
cada las preguntas de comprensión. Pegue una captura de pantalla en
respuesta correcta en el documento.
2. Descargue el material “Guidelines for creating an advertising campaign”,

ubicado
en la sección “Let’s listen”. Escriba una publicidad radial de una compañía X y
preséntela de manera oral en la sesión virtual (encuentro sincrónico) “Creative
Brief”, habilitada y programada por el instructor. La publicidad debe durar dos
minutos como máximo.
3. En la sección “Let’s write”, descargue las instrucciones para elaborar una

campaña publicitaria (Radial, de televisión o promocional) y el
diligenciamiento de un brief. Agregue el brief diligenciado en este documento
y envíe la publicidad en
el formato de su preferencia al instructor.
4. En la sección “Vocabulary” aparee la palabra en inglés con el concepto

correcto.
Tome capturas de pantalla de cada grupo de palabras correctamente ubicadas
y
agréguelas al documento.
1. Escuche la publicidad radial en la sección “Let’s listen”. Después de
escucharla
conteste
cada las preguntas de comprensión. Pegue una captura de pantalla en
respuesta correcta en el documento.
2. Descargue el material “Guidelines for creating an advertising campaign”,
ubicado
en la sección “Let’s listen”. Escriba una publicidad radial de una compañía X y
preséntela de manera oral en la sesión virtual (encuentro sincrónico) “Creative
Brief”, habilitada y programada por el instructor. La publicidad debe durar dos
minutos como máximo.
Publicidad;
Radio floridablanca sterio “obleas alisan”
- Announcer
Good morning, listeners of floridablanca sterio, on this great day, we will present you
the delicious smooth wafers typical of our beautiful municipality, for that we present
the marketing director of the most emblematic factory of floridablanca santander
- Marketing Director
Good morning to all the listeners of this beautiful station, Today we come to
introduce you to our flagship product of the sweet capital, we want to tell you that our
company Alisan has been working with those of the union to provide totally quality
products with the best prices ,
- Announcer
Mr. Director, what do you do to make the wafer a quality product?
- Director
Our product is of quality because we have technicalized our production processes,

we have quality supplies and, most importantly, we have our trained employees who
lovingly make our products the best.
- Announcer
¿In what year was the wafer born in the sweet capital?
- Director
It arrived in our municipality in 1982 with other products such as cocadas, cut,
panuchas, but the most representative product is wafer, those thin and thin cookies
made with corn, and filled with arequipe and multiple Combinations of flavors, that
when tasted they manage to transform a humble dessert into a magical and
exquisite experience that for years we have been working for our clients to take the
best of our beautiful municipality.
- Announcer
¿Why do wafers have names alluding to love?
- Director
These names as they are, forbidden love, courtship, great love, divorce, among
others, was born because in those difficult times, we had to innovate our products,
there were already three more companies, income had to increase because we only
lived off the wafer That's why those names were born thinking of increasing the
wafer portfolio.
- Announcer
Thank you very much Mr. Director for coming to tell about the tradition of the wafer
and where those names that each product carries come from
- Director
Thanks to you for the invitation, we want to invite our Floridians and the entire
metropolitan area to come as a family to taste our typical wafers.
3. En la sección “Let’s write”, descargue las instrucciones para elaborar una
campaña publicitaria (Radial, de televisión o promocional) y el
diligenciamiento de un brief. Agregue el brief diligenciado en este documento
y envíe la publicidad en
el formato de su preferencia al instructor.
CREATIVE BRIEF
1. COMPANY INFORMACIÓN PRESENT TENSE
Name of the conpany Alisan

Trade's name
Producer and marketer of wafers
Company's activity
2. COMPANY HISTORY PRESENT TENSE
-History of the company in detail Our company was founded in 1982 in the
Advertising has been traditionally municipality of Floridablanca, it has been a
done? family business that generates employment
for women who are heads of households,
-what kind of advertising and what
Advertising is done mainly by offering our
issues were addressed? quality products, In addition, advertising is
-what were the objectives of previous done through the radio, and social networks,
campaigns? the characteristics of our products are wheat
-what are the characteristics of your flour, arequipe, blackberry sweet,
product or service? cheeses.The position of the company is one
-what is the current position of your of the best, because Floridian customers
product in the market? prefer to spend an afternoon with their
family tasting our delicacies
3. THE PRODUCT OR SERVICE PRESENT TENSE
Description of the product or The wafer is a toasted, thin, crunchy, wheat

service with all its features: flour cookie, Our wafers are normally sold
with napkins, when the customer wants to
-Physical (if it has) take their product it is packed in a plastic
-chemical characterization (if it bag, its benefits are vitamins A and D it has
has) some minerals like calcium and phosphorus
-Packaging (if it has) and also carbohydrates
-Benefits
-Trajectory (how long was it
released)
-Lifecycle legislation
4. SWOT MATRIX ( STRENGTHS, PRESENT TENSE
WEAKNESSES, OPPORTUNITIES
AND THREATS)
-Weaknesses (they are infernal to Weaknesses; high competition, inadequate
the company) infrastructure, opportunities; product
innovation, new customers, embrace the
-Opportunities (they are external, market, Strengths; Client exclusivity, long
what the sale opportunities are) history in the business, family business.
-Strengths (they are internal) Threats; growth in competition, rises in iba,
Threats (they are external) rises in inputs.
5. BUDGET PRESENT TENSE
It's the money assigned to the Budget for the project $30.000.000
project. Rent $700.000
Machinery$10.000.000
Computer$3.000.000
Supplies$1.000.000
Services$2.000.000
Salaries$2.400.000
6.CONSUMER / TARGE PRESENT TENSE

AUDIENCE
Describe the three types of
consumers: Our potential consumers are families who
come to spend an afternoon full of joy, share
-End consumer: The person who unforgettable moments. Products are
consumes the product, but consumed by any type of person, from any
doesn't decide on the purchase. social stratum, and from the metropolitan
-Real consumer or objective: The area.
person who makes the purchase
decision.
-Potential consumer: The person
who has a provisional contact
with the product or who will be the
consumer in the future.
Describe the profiles
-Demographic profile
-Psychographic profile
7. COMPETITION / POSITIONING PRESENT TENSE

Describe the type of competition
your product or service has:
-Director
-Hint White florida wafers
Sweet passions
-Main competition Wafers the crush
8. PROJECT OBJECTIVES PRESENT TENSE
Describe the goal to be achieved The objective of the project is to be the first
in your project. industry to produce and sell wafers, and to
be recognized at the national level, that our
product crosses borders, that tourists come
to the municipality of Floridablanca looking
for the delicacy of Floridians.
9. MARKET RESEARCH PRESENT TENSE
Explain market research you have

made in your project: which are The research that has been used are:
physical and virtual survey, through this
the latest changes of consumers research we know what preferences and
and the target public? desires our customers have when
consuming our product. Due to the
pandemic our customers prefer to take their
products home, few clients wish to stay on
the premises complying with biosafety
protocols.
10. SCHEDULE PRESENT TENSE

Include the distribution channels
for the products of your proyecto: The channel is direct because our product is
-Direct delivered directly to our client
-Indirect
4. En la sección “Vocabulary” aparee la palabra en inglés con el concepto

correcto.
Tome capturas de pantalla de cada grupo de palabras correctamente ubicadas
y
agréguelas al documento.

Ap09-Ev04 - Formato Brief Campaña Publicitaria

Cargado por

Copyright:

Formatos disponibles

Ap09-Ev04 - Formato Brief Campaña Publicitaria

Cargado por

Información del documento

Título original

Derechos de autor

Formatos disponibles

Compartir este documento

Compartir o incrustar documentos

Opciones para compartir

¿Le pareció útil este documento?

¿Este contenido es inapropiado?

Copyright:

Formatos disponibles

Ap09-Ev04 - Formato Brief Campaña Publicitaria

Cargado por

Copyright:

Formatos disponibles

AP09-EV04 “FORMATO BRIEF CAMPAÑA PUBLICITARIA EN

MARKET MANAGEMENT TECHNOLOGY

INDUSTRIAL AVIATION CENTER

2. Descargue el material “Guidelines for creating an advertising campaign”,

3. En la sección “Let’s write”, descargue las instrucciones para elaborar una

4. En la sección “Vocabulary” aparee la palabra en inglés con el concepto

Radio floridablanca sterio “obleas alisan”

Mr. Director, what do you do to make the wafer a quality product?

Our product is of quality because we have technicalized our production processes,

¿Why do wafers have names alluding to love?

1. COMPANY INFORMACIÓN PRESENT TENSE

Name of the conpany Alisan

Description of the product or The wafer is a toasted, thin, crunchy, wheat

5. BUDGET PRESENT TENSE

6.CONSUMER / TARGE PRESENT TENSE

7. COMPETITION / POSITIONING PRESENT TENSE

8. PROJECT OBJECTIVES PRESENT TENSE

9. MARKET RESEARCH PRESENT TENSE

Explain market research you have

10. SCHEDULE PRESENT TENSE

4. En la sección “Vocabulary” aparee la palabra en inglés con el concepto

También podría gustarte