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3Ms & 3Ps - Marketing and Business Strategies
Presented by:
Kavita Joshi

Jeni Delvadiyahttps://htree.plus
3Ms - Marketing Strategies
❖ Simple but powerful technique

❖ Effective communication with customers.

❖ Successful Marketing if followed in order
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3Ms - Marketing Strategies(cont..)
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• 1st “M” stand for Market.

• Market refers to your target
people you want to reach with
your marketing
3Ms - Marketing Strategies(cont..)
❖ 2nd “M” stand for Message

❖ Each market, different message.

❖ Emphasise customer benefits
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3Ms - Marketing Strategies(cont..)
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• 3rd “M” stand for Medium.

• Identify what media platforms
your target market use.

• Identify different ways you can
put your message out.
3Ps - Marketing Mix Strategies
❖ Extended Marketing Mix- 7Ps 

❖ 3Ps for Service Mix

❖ 4Ps for Product Mix
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3Ps - Marketing Mix Strategies(cont..)
❖ 1st “P” stands for People

❖ Keep employees updated

❖ Increase professionalism & management.

❖ Evaluate & Monitor your customer.
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3Ps - Marketing Mix Strategies(cont..)
❖ 2nd “P” stands for Process

❖ 2 Process - Internal and External

❖ Internal 

❖ Follow Rules and regulation 

❖ External 

❖ Dealing with clients

❖ Constant monitoring

❖ Feedback & Improvise
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3Ps - Marketing Mix Strategies(cont..)
❖ 3rd “P” stands for Product/Physical Evidence
❖ Keep the touchpoint updated
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Inculcating 3Ms & 3Ps
in F(x ) Data Labs
Spilt the services
with dedicated team
Different target
Different content
Choose the platform
likewise
Different situation
Different approaches
Keep all employees
technically updated
Different Services
Different Process
Update touchpoint
always on time
Target audience:
MNC, solitary, Startup
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References
❖ https://youtu.be/YrnBu19LOXI

❖ https://www.youtube.com/watch?v=TkhDRI_qHbg

❖ https://www.youtube.com/watch?v=THqXlkAESCs

❖ https://en.wikipedia.org/wiki/Marketing_mix

❖ http://www.smbceo.com/2014/03/28/using-the-3ps-people-process-product-to-make-your-
business-successful/

❖ https://www.entrepreneur.com/article/250655

❖ http://themarketprof.blogspot.com/2012/10/understanding-4-3ps-7ps-of-marketing.html

❖ https://www.csekcreative.com/the-3-p-s-of-service-marketing
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References(cont..)
❖ https://www.davidparrish.com/the-3ms-of-marketing/

❖ https://www.culturepartnership.eu/en/publishing/marketing/the-3ms-of-marketing

❖ https://www.business2community.com/marketing/3-ms-marketing-concepts-0269534

❖ https://www.rebarbusinessbuilders.com/3-ms-marketing-strategy/

❖ https://caseron.co.uk/three-ms-marketing/

❖ https://highflyingdivas.wordpress.com/2011/02/18/the-3-ms-to-effective-marketing/

❖ https://www.financial-planning.com/opinion/follow-the-3-ms-process-for-marketing-success

❖ http://marketingestrategicosv.blogspot.com/2016/01/las-7-ps-del-marketing-de-servicios.html
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–Any Questions?
“Thank You”
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More Related Content

3Ms & 3Ps- Marketing and Business Strategies

  • 1. 3Ms & 3Ps - Marketing and Business Strategies Presented by: Kavita Joshi Jeni Delvadiyahttps://htree.plus
  • 2. 3Ms - Marketing Strategies ❖ Simple but powerful technique ❖ Effective communication with customers. ❖ Successful Marketing if followed in order https://htree.plus
  • 3. 3Ms - Marketing Strategies(cont..) https://htree.plus • 1st “M” stand for Market. • Market refers to your target people you want to reach with your marketing
  • 4. 3Ms - Marketing Strategies(cont..) ❖ 2nd “M” stand for Message ❖ Each market, different message. ❖ Emphasise customer benefits https://htree.plus
  • 5. 3Ms - Marketing Strategies(cont..) https://htree.plus • 3rd “M” stand for Medium. • Identify what media platforms your target market use. • Identify different ways you can put your message out.
  • 6. 3Ps - Marketing Mix Strategies ❖ Extended Marketing Mix- 7Ps ❖ 3Ps for Service Mix ❖ 4Ps for Product Mix https://htree.plus
  • 7. 3Ps - Marketing Mix Strategies(cont..) ❖ 1st “P” stands for People ❖ Keep employees updated ❖ Increase professionalism & management. ❖ Evaluate & Monitor your customer. https://htree.plus
  • 8. 3Ps - Marketing Mix Strategies(cont..) ❖ 2nd “P” stands for Process ❖ 2 Process - Internal and External ❖ Internal ❖ Follow Rules and regulation ❖ External ❖ Dealing with clients ❖ Constant monitoring ❖ Feedback & Improvise https://htree.plus
  • 9. 3Ps - Marketing Mix Strategies(cont..) ❖ 3rd “P” stands for Product/Physical Evidence ❖ Keep the touchpoint updated https://htree.plus
  • 10. Inculcating 3Ms & 3Ps in F(x ) Data Labs Spilt the services with dedicated team Different target Different content Choose the platform likewise Different situation Different approaches Keep all employees technically updated Different Services Different Process Update touchpoint always on time Target audience: MNC, solitary, Startup https://htree.plus
  • 11. References ❖ https://youtu.be/YrnBu19LOXI ❖ https://www.youtube.com/watch?v=TkhDRI_qHbg ❖ https://www.youtube.com/watch?v=THqXlkAESCs ❖ https://en.wikipedia.org/wiki/Marketing_mix ❖ http://www.smbceo.com/2014/03/28/using-the-3ps-people-process-product-to-make-your- business-successful/ ❖ https://www.entrepreneur.com/article/250655 ❖ http://themarketprof.blogspot.com/2012/10/understanding-4-3ps-7ps-of-marketing.html ❖ https://www.csekcreative.com/the-3-p-s-of-service-marketing https://htree.plus
  • 12. References(cont..) ❖ https://www.davidparrish.com/the-3ms-of-marketing/ ❖ https://www.culturepartnership.eu/en/publishing/marketing/the-3ms-of-marketing ❖ https://www.business2community.com/marketing/3-ms-marketing-concepts-0269534 ❖ https://www.rebarbusinessbuilders.com/3-ms-marketing-strategy/ ❖ https://caseron.co.uk/three-ms-marketing/ ❖ https://highflyingdivas.wordpress.com/2011/02/18/the-3-ms-to-effective-marketing/ ❖ https://www.financial-planning.com/opinion/follow-the-3-ms-process-for-marketing-success ❖ http://marketingestrategicosv.blogspot.com/2016/01/las-7-ps-del-marketing-de-servicios.html https://htree.plus