Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively…
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
October is here, and that means it’s Cybersecurity Awareness Month! This initiative started back in 2004, thanks to the U.S. President and Congress, to help us all protect our personal data online amid rising cyberthreats.…
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the…
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes…
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and…
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where tech leaders anticipate their spending…
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the CIO study, I was fascinated…
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift in recent years,…