If you work in or follow the US natural foods sector, or if you have an Internet connection, it is highly likely that you’ve run across the headline touting the downslide of the industry leading retailer, Whole Foods.Read more
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Stroll a few aisles of the supermarket and you’ll witness a barrage of new CPG products introduced just in the past year. Walk trade shows like Fancy Foods and The Natural Products Expo and your head is sure to spin with an overwhelming volume of new brands hoping to become the next standout.Read more
Matt Phillips of Quartz Daily Brief published an article on June 12: Conventional supermarkets in the U.S. are losing market share, slipping from 30.7% of the market in 2003 to 26.7% in 2013, according to Credit Suisse. The squeeze is coming from discounters such as Wal-Mart Stores and Target as well as specialty grocers suchRead more
Craft beer is quickly becoming more than just an occasional purchase – it’s newly a marker of a certain kind of lifestyle that includes higher dollar shopping habits at the grocery store. If a consumer is willing to pay a few dollars more to get a specialized beer, there’s a good chance that he orRead more
As you can imagine, we are constantly challenged with the issue of “targeting” our communications, media, etc. to a demographic or psychographic or behavioral profile. Inevitably, there is push back from both clients and at times internally around who the target is – usually an effort to broaden it. Build a bigger tent. Not leaveRead more
There’s a new sheriff in Dairy Town and he’s not who you think: Powerful Yogurt. You’ll notice this brand of yogurt is different than the other “guys” on the dairy shelf at the grocery store – bold red and black packaging that took a page from Old Spice. It’s all-natural, protein-packed Greek-style yogurt for men.Read more
